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Kevin Wheeler's view of the future of social media and where it will be in 2016.
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The Future of Social Media Where is it Taking Us?
Kevin WheelerDecember 2010
Here we are c. 2016
Jobs/role defined automatically by tools that aggregate/analyze resumes, emails, messages, friends, networks and accomplishments of high performers.
Personal data on candidates scraped from websites/public information/social networks and from products bought, services used, interests scraped from comments, Tweets, locations, etc.
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. . .2016
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Career information/interests aggregated from various sources including alumni groups, schools, associations activities, comments, Tweets.
Personalized engagement & marketing via messages/suggestions in video/audio/text.
Corporate information/job information scraped and amalgamated automatically.
. . .2016
Composite views of organizations, jobs/hiring managers using blogs, online reviews, referrals from friends, public data.
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2010 Social Media Hype Curve
6 Things to Watch Grow
1. Crowdsourcing assessment
2. Automatic Social Screening
3. Sentiment Analysis
4. Reputation/Brand management
5. Location-Based Services
6. Personal Online Security
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Crowdsourcing
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Crowdsourcing is the act of taking a job traditionally performed by a single person and outsourcing it to an undefined, generally large group of people.
Recruiting Applications
Group assessment/evaluation of a candidate.
Group assessment of an organization.
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© 2010, Future of Talent Institute 13
Automatic Social Screening
Sentiment Analysis
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Determines the attitude of a user with respect to some topic.
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How do we use it for Recruiting?
Culture Fit Hiring manager fit Role fit Attitude to issues
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Reputation/Brand Management
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Opinion, influence, anonymity, persistent data, ad-based search engines, and enemies interests coexist and intersect.
"If you don’t show up in a Google search for your name or product, you do not exist" - William Arruda, Branding Expert
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Social Network “Buzz” Matters
• News and reputation increasingly shaped by social networks – particularly Facebook.
• Acts as the noise “filter” and distiller.• Recruiting/personal brand,
company/personal reputation will be shaped in these networks.
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Recruiting Applications
Attraction Selling/influencing Closing
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Location-Based Sourcing and Attraction
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Use of GPS and other location identifying applications to send specific messages to or target individuals.
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Targeted Messaging
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Sourcing Awareness Engagement Targeted marketing
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How do we use it for Recruiting?
Personal Online Security
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Widgets focused on protection of user privacy and security.
Degree of Disclosure
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Very private
Personal
Corporate
FriendsPublic
Privacy management is “is the continual management of boundaries between different spheres of action and degrees of disclosure withinthose spheres” (Palen, Dourish 2003).
Thanks! Boomers can Write to me
Gen X can Read my blog at:http://byteeoh.com
Gen Y Follow me on Twitter at:
www.twitter.com/kwheeler
Anyone can Read my columns on ERE:
www.ere.net
