The Future of Social Media Where is it Taking Us?
Kevin WheelerDecember 2010
Here we are c. 2016
Jobs/role defined automatically by tools that aggregate/analyze resumes, emails, messages, friends, networks and accomplishments of high performers.
Personal data on candidates scraped from websites/public information/social networks and from products bought, services used, interests scraped from comments, Tweets, locations, etc.
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. . .2016
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Career information/interests aggregated from various sources including alumni groups, schools, associations activities, comments, Tweets.
Personalized engagement & marketing via messages/suggestions in video/audio/text.
Corporate information/job information scraped and amalgamated automatically.
. . .2016
Composite views of organizations, jobs/hiring managers using blogs, online reviews, referrals from friends, public data.
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2010 Social Media Hype Curve
6 Things to Watch Grow
1. Crowdsourcing assessment
2. Automatic Social Screening
3. Sentiment Analysis
4. Reputation/Brand management
5. Location-Based Services
6. Personal Online Security
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Crowdsourcing
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Crowdsourcing is the act of taking a job traditionally performed by a single person and outsourcing it to an undefined, generally large group of people.
Recruiting Applications
Group assessment/evaluation of a candidate.
Group assessment of an organization.
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© 2010, Future of Talent Institute 13
Automatic Social Screening
Sentiment Analysis
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Determines the attitude of a user with respect to some topic.
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How do we use it for Recruiting?
Culture Fit Hiring manager fit Role fit Attitude to issues
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Reputation/Brand Management
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Opinion, influence, anonymity, persistent data, ad-based search engines, and enemies interests coexist and intersect.
"If you don’t show up in a Google search for your name or product, you do not exist" - William Arruda, Branding Expert
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Social Network “Buzz” Matters
• News and reputation increasingly shaped by social networks – particularly Facebook.
• Acts as the noise “filter” and distiller.• Recruiting/personal brand,
company/personal reputation will be shaped in these networks.
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Recruiting Applications
Attraction Selling/influencing Closing
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Location-Based Sourcing and Attraction
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Use of GPS and other location identifying applications to send specific messages to or target individuals.
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Targeted Messaging
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Sourcing Awareness Engagement Targeted marketing
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How do we use it for Recruiting?
Personal Online Security
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Widgets focused on protection of user privacy and security.
Degree of Disclosure
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Very private
Personal
Corporate
FriendsPublic
Privacy management is “is the continual management of boundaries between different spheres of action and degrees of disclosure withinthose spheres” (Palen, Dourish 2003).
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