Social Bookmarking

Des WalshSocial Media Strategist

Principal, Webarts Online MarketingGold Coast, Australia

@deswalsh

Social Bookmarking

Tagging with a Purpose:

Social Bookmarking for Business

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Social Bookmarking

A method for Internet users to

shareorganise

search & manage

bookmarks of resources on the Web

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Social Bookmarking

a.k.a.

Tagging

“Tags are nothing more than labels applied to a given bookmarked resource”

Paul Chaney, The Digital Handshake

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Social Bookmarking

Two basic systems

Folders (Firefox Bookmarks, IE Favorites) -

Informal tags → “folksonomy”

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Social Bookmarking

Some History

1990s – itList, Blink, Backflip etc 2003 – del.icio.us – now Delicious.com –

pioneered tagging and the term “social bookmarking”

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Social Bookmarking

The Good News – Social bookmarking is done by humans

The Bad News – Social bookmarking is done by humans

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Hmm - How'm I Gonna Tag This?

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For all the confusion and lack of order in this

user-generated tagging,

it's how information is shared on the Web.

“Complex Systems Dynamics”

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Like the Cathedral & the Bazaar

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Some Sites & Services

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Tag Cloud

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Delicious

the tag - gov20

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Scholarly - Social Citation

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StumbleUpon

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StumbleUpon

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StumbleUpon

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One Stumble – 55 views immediately

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Twitter – Home of the Hashtag

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DIGG Submit

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DIGG Search

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Ready to DIGG

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Flickr Tags

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Slideshare Tags

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Tagging with YouTube

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ShareThis

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WoMDes Walsh

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Sharing via Delicious

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Delicious Network

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Social Bookmarking: Essential Tools and Skills for

understanding what's happeningmanaging information

researching and sharing informationengaging with customers and colleagues

collaboratingbuilding IP

search engine optimization

From small business to enterprise, government to community & other NFP

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Acknowledgements

All logos and trademarks are the property of the respective companies

Wordle image licensed via Creative Commons

Lincoln Cathedral image by Lincolnian, via Flickr, Creative Commons

Lajpat Nagar market Delhi, by wili_hybrid via Flickr, Creative Commons

Pollock Studies No. 3, at Museum of Modern Art, New York, by Kevin H. via Flickr, Creative Commons

The Cathedral and the Bazaar, by Eric Steven Raymond, is about the Open Source movement and I find this a good analogy too for illustrating the social bookmarking story

Social bookmarking sites demographics – a blog post from 2007 but still interesting http://budurl.com/sbdemog

Some rights reserved

Thank You

@deswalsh

http://XeeSM.com/deswalsh

Webarts Online Marketing