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Business Promotion on Social Bookmarking Sites
Presented By:
Kanika Malhotra & Priya [email protected] & [email protected]
Friday August 07th, 2009
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Presentation Includes1. Social Bookmarking
2. Reasons for using Social Bookmarking
3. Purpose of Social Bookmarking
4. Why is it significant
5. How to get traffic from Social Bookmarking
6. Popular Social Bookmarking Sites
7. Delicious
8. StumbleUpon
9. Reddit
10. Monthly Traffic Details
11. How to increase the number of repeated visitors
12. What not to do while Bookmarking
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Social Bookmarking
• is a method for Internet users to
– Store Bookmarks
– Organize Bookmarks
– Search Bookmarks
– Manage Bookmarks
• is popular among people with affiliate marketing programs as it drives traffic & back links to the website
• Sites allow you to do 2 main things
– manage the bookmarks on-line, where they can be accessed from any computer
– conduct searches for information based on other people’s findings rather than search engine’s
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Reasons for using Social Bookmarking
• Can be accessed from anywhere & everywhere
• Organize & categorize data, making easier to search
• Allows user to search data, which are not necessarily indexed by search engines
• Facilitate ability to tag web page / site, making search easier
• User voting plays an important role in getting a high vote, hence, more chances to appear in search results
• Get natural links – If people like your story, chances are they will publish it in their forums, blogs etc. with your website URL
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Purpose of Social Bookmarking
• Store, organize, search, and manage bookmarks of Web pages on the Internet
• Save links to the Web pages that you want to remember for yourself or share with others
• Discover new ways of organizing information and categorizing resources
• See who created each bookmark and look at that person’s other bookmarked resources
• Create social connections with other individuals interested in any topic
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Why is it significant
• It give users the opportunity to express differing perspectives on information and resources through informal organizational structures.
• This process allows like-minded individuals to find one another and create new communities of users that continue to influence the common tags for resources.
• Encourage users to keep coming back because the folksonomy and the collection of resources are constantly changing.
• The technology behind social bookmarking is not complex, which means the threshold to participate is low, both for Websites offering such services and for users.
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How to get traffic from Social Bookmarking
• Update and keep your content unique - Social bookmarking allows you to share something nice you’ve found online including your own useful web pages. However, the best social bookmarking sites might not allow your pages to be a part of your bookmarks as they are strict with accepting only unique content.
• Catchy Headlines – Many articles got ignored on social bookmarking site because of their headlines. Your title should always be catchy because people first see the title of your article. If the headline or title is not that catchy, expect a small traffic from that article.
• Right Category – Post your content in right section. If you find that there no right category for you, you can submit to Miscellaneous, General etc. where all uncategorised matter goes.
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• Short but Meaningful Description – The description should be intriguing to catch more attention but don't use false facts just to get the interest. Do not write long descriptions as people usually don't read above 100 characters.
• Build a Good Profile – Create an interesting profile and update it with high-value information as your profile reflects your personality.
• Know when to submit – Submit your content on weekdays instead of weekends.
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Popular Social Bookmarking Sites
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Delicious
Delicious is a social bookmarking site, which was acquired by Yahoo! in 2005 Has more than 3 million users and 100 million tagged items Allows you to tag your stuff as well as find other people's stuff
Can be set to private or public as per your choice and used by anyone who uses the Internet
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Why is Delicious Useful
• Make it easy to share resources with peers, friends & others
• Allow you to quickly bookmark the pages
• It gets simpler to submit your links to a web site, blog, Facebook, etc.
• Helps to keep your content focused on your primary topic which helps you to effectively brand yourself
• Discover more cool links like you already have
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Demographics details for Delicious
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StumbleUpon
• Is the Internet’s only web discovery service that allows people to discover great websites recommended by others with similar interests
• Founded in 2001, StumbleUpon is based in San Francisco and backed by the same investors as Google and Facebook
• More than 20,000 advertisers are using StumbleUpon to promote products and services
• It has more than 7.4 million users and receives 425 million recommendations per month
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Why is StumbleUpon useful
• As it rewards the best article
• Does not ban the best sites
• It has more positive pages
• Allows more diversity of interests
• Has better quality of comments
• Easy to use
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Demographics details for StumbleUpon
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Is a social bookmarking and news site Reddit was founded in 2005 and is based in Boston, Massachusetts
Allows users to submit articles, vote on them, and engage in discussions
Article / websites voted up to the front page usually receive a great deal of traffic and can easily see over 10,000 visitors within the span of a day
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Why is Reddit useful
• As it offers more transparent results
• It allows popular stories to stay at the top of the front page for longer period of time
• Reddit's new restricted feature allows anyone to view the content, but only invited members may submit, comment, or vote
• Has greater homepage personalization
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Demographics details for Reddit
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Monthly Traffic Details
Reddit DeliciousStumbleUpon
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How to increase the number of repeated visitors
• Set your goals - It is mandatory to keep in mind your main focus. Know the right section to post the article offering educative content. Also make sure that the title you choose is captivating and exciting so that the visitors are compelled to visit your site. The article should be meaningful and precise.
• Offer high-value content - Ensure that the content you stumble is of high-value for users to spent time on your website. Avoid spamming in groups or forums because it may bring huge traffic in the initial stage but after sometime, it would simply fade out.
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• Promote your brand effectively - It is essential to work on the design of your website to ensure good visits to your site. Customize your site and choose some good templates to make it look informative as well as appealing.
• Update the site frequently – We generally visit sites that offer a wide range of information on daily basis. Hence, one should always update the content to build users interest in your business.
• Build relationship – Send some good stumbles to your friends. Reply to the stumblers who rate your content positively through discussion groups, help forums and inbox.
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What not to do while Bookmarking
Avoid using FlashAvoid adding too many keywords to the title tagKeep away from asking people to click your links from very first post
Don't just submit & forget, keep track of your posts. If any comment(s), reply back whether positive or
negative
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Happy Bookmarking !!
