SOCIAL MEDIA WEEK How Johnnie Walker Brought Drunk Driving Into Social

Media Users’ (Virtual) Reality

JASON BEAUREGARD Head of Studio, VaynerProductions, VaynerMedia

DAN SANBORN Senior Vice President, Culture & Partnerships, Diageo

JI LEE Creative Lead, Facebook

KERRY FLYNN Business Reporter, Mashable

4 CAMERA FORMATS

Phantom 4K Flex ARRI Alexa Mini

Custom Sony A7S Rig Google Odyssey

4 CAMERA FORMATS

Creative Frameworks For

V R / A R

V I D E O S

P H O T O S

T E X T

Before 360

Creative Frameworks for 360

SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF 360 CINEMAGRAPH

SPLIT-SCREEN TWO POVS (PSYCHO)

Experiment by Facebook Creative Shop

BREAKFAST AROUND THE WORLD (NESCAFÉ) SPLIT-SCREEN

Publicis Conseil

360 QUIZ (LIBERTY MUTUAL INSURANCE) MULTI-SPACES CHOOSE YOUR

ADVENTURE

Facebook Creative Shop

NBA DUNK CONTENTS MULTI-SCREENS

Experiment by Facebook Creative Shop

360 SHOWROOM CIRCULAR STAGE

Experiment by Facebook Creative Shop

360 MAKE UP TUTORIAL (NARS) CIRCULAR STAGE

Facebook Creative Shop

360 CINEMAGRAPH

Experiment by Facebook Creative Shop

360 GIF

Experiment by Facebook Creative Shop / GIF by Julien Douvier

Creative Frameworks for 360

SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF 360 CINEMAGRAPH