SMWNYC 2012 Literature Unbound: Radical Strategies for Social Literature

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SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND

@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick

LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE

SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick

Access

Economics

Attention

Distraction

Interactivity

Discoverability

Audience

Environment

Containers




• 316,480 print titles published, 5%+• Digital titles published 2,776,260/169%+• 3.1% growth, entirely due to digital, 38.9%+• Higher ed fastest growing segment, 23.1%• Mass merch sales rose 553% • Retailer share of book market fell to 30.8% from 42.3%

Bowker 2010




• Jan 2012: ereader and tablet adoption at 19%• Adoption rates doubled in a 6-month period (Nov 2010 to May 2011)• Women own more ereaders (58% - 41%); men tablets (51% to 49%)• 40% are 30-49• 67% White• Fastest growing ebook sales: Childrens & YA: +25% (correspondingly, print sales fell 7.1%)

Pew




Overdrive:• 35M digital titles checked out in 2011 (15M 2010)• 22% of all checkouts are mobile

Library Journal:•ebook budgets 101%+; circ 102%+

Ecosystem”: fluid tiers of access

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“Someone worked really hard to make the language just right, just the way they wanted it. They were so sure of it that they printed it in ink, on paper. A screen always feels like we could delete that, change that, move it around. So for a literature-crazed person like me, it’s just not permanent enough.”

Jonathan Franzen, January 2012, The Telegraph

Jonathan Franzen




• Access and Audience• Interactive Storytelling • The Container• Environment• Attention vs. Distraction • Economics • Discoverability

What is “social” reading?



Open Utopiaa new kind of old book


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theopenutopia.org





Access

Economics

Attention

Distraction

Interactivity

Discoverability

Audience

Environment

Containers




http://redlemona.de/http://redlemona.de/jana-mccall/pale-legs/another-dayhttp://redlemona.de/red-threadshttp://www.smalldemons.com/indexhttp://www.smalldemons.com/books/The_Girl_with_the_Dragon_Tattoo_Stieg_Larsson_(2005)http://www.smalldemons.com/things/gadgets/iPod#ref=192http://www.smalldemons.com/books/Steve_Jobs_Walter_Isaacson_(2012)#ref=123661http://www.smalldemons.com/things/albums/Abbey_Road_(The_Beatles)#ref=123661http://www.smalldemons.com/books/High_Fidelity_Nick_Hornby_(1995)#ref=569http://www.smalldemons.com/contributehttp://www.smalldemons.com/things





Access

Economics

Attention

Distraction

Interactivity

Discoverability

Audience

Environment

Containers

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findings.com

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“Someone worked really hard to make the language just right, just the way they wanted it. They were so sure of it that they printed it in

ink, on paper. A screen always feels like we could delete that, change that, move it around. So for a literature-crazed person like

me, it’s just not permanent enough.”

- Jonathan Franzen

Is pen ink somehow less permanent?

“The moment a Kindle edition of a book is

downloaded and highlighted it has been altered.

The next person to download a copy of that book

will be downloading the ‘complete’ form plus all

associated marginalia. And the greater the

integration of systems of marginalia, the greater the

impact that subsequent conversations around the

book will have on future readers.”

- Craig Mod

http://fnd.gs/l7IWOd

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Realtime Social Data Networked Ideas

[email protected]





Access

Economics

Attention

Distraction

Interactivity

Discoverability

Audience

Environment

Containers

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The Format Bridge Libraries in the Social Age

Jason Carey Director of Marketing & Communications

Brooklyn Public Library

Brooklyn Public Library----

5th largest US library system

60 locations in Brooklyn

1 of 3 library systems in NYC.

2.5 million Brooklynites

Free computers, books/materials, space, educational and cultural

programs.

Over 22 million items circulated last year

Retail Get people in the door, encourage

trial and purchase.

LibraryGet people in the door, encourage

trial and purchase, for free.

What is a library?What is our promise?What is our product?

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Access to Knowledge Opportunity

Discovery & Reinvention A Sense of Place & Interaction

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Libraries are all of these ideas.We are an entry point for anyone to participate in

literature and literacy.

A level playing field for each individual and community to experience the

library.

What role do we play in the notion of social literature? Format Bridge

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A push – pull relationshipBalancing customer needs,

our products, a free business model and our brand

promise.

There is a constant sense of reconstructing our model to fit the needs of our communities.

We succeed in the notion of social literature because we are an entry point – a platform –for

our customers to experience literature and literacy.

And, that we adjust to their needs as an institution helps us constantly learn, adapt and recreate our

own vision of the library.

Libraries connect people to the power of words.We provide a platform for anyone to form their ideas and

engage others in the process.

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Thank You!SMWNYC: LITERATURE UNBOUND

#SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine

@amandamccormick



Access

Economics

Attention

Distraction

Interactivity

Discoverability

Audience

Environment

Containers

SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cemnscher @jasonnyc73 @arcadesunshine

@amandamccormick

Moving past the question.

What is a book? Is storytelling social? Will digital / tablets change the reading experience? Why do you hate reading? Etc.


@amandamccormick

Finding audiences... on their own turf.

l New platforms enable new forms of storytelling...

l Also traditional storytelling appears

l in new places.

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@amandamccormick

These are fundamental truths about the way we interact. Are screens bringing us back to a more natural form of communication?

* Video is a universal language. * People are social.* Text is a technology.

* Text is code.


@amandamccormick

Be platform agnostic.

Focus on the story, not the container. Publish to multiple platforms. Communicate with video as well as text. Encourage sharing.





Access

Economics

Attention

Distraction

Interactivity

Discoverability

Audience

Environment

Containers

Education

SMWNYC 2012 Literature Unbound: Radical Strategies for Social Literature