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Be the firston the road to the future
ELMO - Estonian Electromobility program 2011-2013
By Jarmo TuiskDirector of innovation divisionMinistry of Economic Affairs and Communications for Estonia
BACKGROUNDAbout Estonia and its way to smart society
ESTONIA
Estonia
1,3M inhabitants, largest city. Tallinn 0,4M inhabitantsGDP per capita $19,375 (PPP), GDP total $25,7BIndependent since 1918, occupied by Soviet Union 1941-1991
Member of EU2004
Member of NATO2004
Member of OECD2010
Member of EURO2011
Disruptive history
Disruptive technologies
Estonian way to smart society
1991 1997 1998-2000 2001 2003 2005 2007 2009 2011
Independence
from the USSR
Electronic
passports:
„ID cards“
1st elections
in the Internet
Electromobility
program ELMO
European
IT agency
NATO Cyber
Defence
Centre
Program
“Tiger leap”:
heavy investment
to ICT infrastructure
PCs to every school
Cyber Defence
League
Economic situationGDP per capita, PPP (current international $)
ca 4x increase in 20 years
Low government dept, as % of GDP
More wealth More cars
Number of cars doubled Cost of transportation doubled
Data: Estonian statistics
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 20070%
2%
4%
6%
8%
10%
12%
14%Share of transportation costs in househould monthly expenditures, %
The issues related to the personal cars
National health
Energy security
Climate issues
Economic issues
The role of the electric car
No tail-pipe emissions, silent
Runs on local renewable
energy
Running costs 1/5 of ICE vehicle
National health
Energy security
Climate issues
Econo-mic issues
Estonian Green Transportation Plan
Goal
10% of energy consumption in transportation from renewable sources
Measures• Blending biofuels
5-7% of liquid fuels from renewables by 2015
• Green Public transportation 50% of public transportation to 100% biofuels/biogas by 2020
• Electromobility 1% of transport energy consumption from renewable electricity by 2020
• Eco-driving awareness Reduction of fuel consumption by 10%
ELMOESTONIAN ELECTROMOBILITY PROGRAMME
Short overview
Our partner in EV program: Mitsubishi Corporation
Global emission trade to support the eco-innovation
Estonia sells 10m AAUs of CO2 emission quota to Mitsubishi Corp to finance electromobility program
Demoproject
Infra-structureIncentives
Fitting the pieces together
for the future ofelectric
cars
1. DEMO PROJECT
507 xFOR SOCIAL WORKERS AROUND ESTONIA
Mitsubishi iMievs in action
Photos: Bianca Mikovitš, Maaleht
2. INCENTIVES
-50%
Max 18 000 EUR PER CAR, NO BRAND RESTRICTIONS, FOR PRIVATE AND COMMERCIAL BUYERS, UNTIL THE END OF 2012+ 1000EUR FOR MODE3 HOME CHARGER
Green certificates
• With each grant comes the obligation to use only renewable energy in your electric car for 5 years
• This will be ensured by using green certificates (certificates of origin)
• EV owner has to report the milage annually to KredEx and submits the equal amount of green certificates
3. FAST CHARGING INFRASTRUCTURE
The single biggest problem of EVs
The rangeWithout countrywide open infrastructure people can drive max 50km from their home.
Our strategy
Prioritydeal with range anxiety of the first users
Solution• Country wide network of ultra fast quick chargers (ca
200 DC chargers)• 24/7 world class and innovative service• Standards: follow the first cars (CHAdeMO)
Why ultra fast quick charging?
Estonian quick charger network
Nobody wants to wait hours to charge a car
Less locations less costs, less problems
More cars per charger per day than any other solution
Innovations in execution
1.Government procures full infrastructure solution at once- Assets: chargers and operating system - Services for 5 years: maintenance, business,
customer support
2. Government negotiates locations and high power connections at once and centrally
– Easier to plan and execute
Private operator, selected by KredEx for 5 years
Owned by the government agency KredEx
Operating modelA
sset
sS
ervi
ces
Quick chargers
Network management
system
Locations for chargers
High power grid
connections
Intellectual property
Charger control and
maintenance
Business services
Customer support
Security services
Asset management
KredEx selects private operator to run the charging network for 5 years.Operator will receive a service fee for the operation. No profit from energy sales during initial 5 years.
The winning solution
Consortium of world class infrastructure solutions, services and innovative mobile business software platform developed in
Estonia.
More about Estonia: www.estonia.eu
CONCLUSION
Estonia as a role model
• We are supporting the early adopters, creating a market demand
• We provide large scale demonstration of EVs• Estonia made a bold choice to build up ultra
fast charging network• Single operator single network management
system – new business model test, possible exit through privatization in 7-10 years
Challenges so far
• Extreme timescale: everything must be completed by the end of 2012
• We have to be robust and decisive• How to get big car manufaturers to bring EVs to
market?• How to gain a public support in these conditions?• Mixed public opinion about EVs: lot of discussion
about EVs in cold climate, range/price seen as a main problem
Myths about...Electric cars• Too small to be the real cars• You can’t use them because
there is no infrastructure• You can’t drive them,
because they don’t drive more than 120km per charge
• They are too expensive!
Smart phones• They are too big to be
convenient• You can’t use them, because
they don’t have buttons• They are unreliable,
because the battery last only for 24h hours
• They are too expensive!
And you know the story...
And you know what happened
And we have not finished yet...
Future developmentscountrywide open battery platform for 2nd life of EV batteries and smart gridEV infrastructure and business model competence center in Tallinn University of TechnologyEV car sharing and mini-rentalproject
If you are
interested –
Welcome to
Estonia!
THANK [email protected]
Questions and answers
www.estonia.eu
www.kredex.eewww.mitsubishicorp.com
www.abb.eenowinnovations.com
www.g4s.ee
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