App Monetization4 Secrets to Success

David YinGM – Developer Alliances

GLOBAL INNOVATION FOCUSED

A Global Mobile Advertising

Network

31+ BN AD REQUESTS / MONTH

10% SOUTH AMERICA

7% NORTH AMERICA

11% EUROPE

33% INDIA

14% MIDDLE EAST & AFRICA

11% REST OF ASIA

14% SE ASIA

GLOBAL AUDIENCE

World’s SIMPLEST

App Monetization Platform for Developers

1 2 3AppWrapped!Any App AppWrapperTM

APP FILE

Works with existing app file

One Click ToolNo Coding Needed!

App with Monetization

$

ONE CLICK, Zero Coding!

�

Smart FeaturePhones

THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS

Tablets

Smart Phones

11

LAUNCH AD:Featured before App starts

EXIT AD:Featured on exiting the App

PREMIUM AD UNITS

16

eCPM US$5 CTR = 10% Fill Rates = +90%

Monetize with AppWrapperTM20,000+ APPS

Developer Partners (Global)

App Monetization4 Secrets to Success

CREATE “HYBRID” MODELS

PAID:In-App

Payment

FREE:Ads based revenue

PAID:In-App

Payment

FREE:Ads based revenue

Combine

Free and Paid Models

USE POWERFUL AD FORMATS

COVER PAGE BACK PAGE

ANY

APP

RICH MEDIA FORMAT+

RIGHT PLACEMENTLAUNCH AD EXIT AD

AD MEDIATIONCHOICE + CONTROL

HIGH FILLBUT

LOW eCPM

REGULAR MEDIATION TAKES AWAY MONEY

60% share 60% share

€ 100€ 60 € 36

OWN AD SALES

Direct Ad Sales Team1

CHOOSE NETWORKS

Setup & get paid directly by Ad

Networks of your choice

2

REST OF NETWORKS

Aggregation of long tail Ad Networks

3

HOUSE ADS

Leverage your user base to promote

your new apps

4

e C P MHIGH FILL

+

HIGH eCPM

MAXIMIZE DISTRIBUTION

OTHER APP STORES

OEM DEALS

Summary

CREATE “HYBRID” MODELS

USE POWERFUL AD FORMATS

1

2

3

4

AD MEDIATION : CHOICE + CONTROL

MAXIMIZE DISTRIBUTION

Awards & Recognition

We have been awarded:

• Media Company of the Year 2012- MMA Smarties

• Red Herring Top 100 - Asia

• Fastrack Top 20 Startup – Techcircle

• Fastest Growing Company in the Portfolio –IDG Ventures

Our CEO has been recognized:

• Mobile Professional of the Year - Mobbys

• #22 on India’s First Digital Power 100 –Impact

• WAT Award – Mobile Entrepreneur of the Year

David YinGM - Developer Alliances (SE Asia)david.y@vserv.mobi+65 9073 2176