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Monetising Content & Data: Launching a new VAS

Service

Innovation; Creation; Localisation; Monetisation: The VAS Cycle

Victor Bannerman-Chedid

General Manager, VAS

Marketing

Airtel Nigeria

Discussion Points

❖ Developing a successful VAS strategy

❖ The Innovation Process: how to create a new service

❖ Developing and Launching a New Service

VAS Strategy

❖ What is a value added service?

❖ What is your area of focus?

❖ Is there a market for your service/product?

❖ What segment(s) will you be targeting?

❖ Who is your intended audience?

❖ How do you plan on engaging them?

❖ How will the service be delivered?

The Innovation Process

❖ What is required to develop a VAS service?

❖ What is your level of expertise: owned or purchased?

❖ Where are you in the VAS ecosystem?

❖ Are you conceptualizing and/or developing with the end-

user in mind?

❖ How do you test concepts and final products?

Development

Are your systems compatible with the mobile operator?

Do you have the capacity to handle the demand?

Are you flexible to meet mobile operator requests?

Can you work at the pace of the operator?

Launching

What’s your marketing budget (if any)?

How will the world know what you have?

Are you aligned with the operator’s timing and strategy?

Monetisation

Service Monitoring

Service Adjustment

Customer Management: Acquisition & Retention

Life Cycle Management

Thank you Questions?