8-9 October 2011Lindholmen, Göteborg, Sweden

Daniel RudmarkViktoriainstitutet/Högskolan i Borås

ISET”Innovation for

Sustainable Everyday Travel”

Publications!Publications!

SERVICE INNOVATION JAM

HACKATHON

ONE COMMON

GOAL

Develop a digital service prototype, that

effectively facilitates sustainable everyday

travel, today and tomorrow

IN 24H

76 PARTICIPANTS

DESIGNCOMPONENTS

DATA

9 DATA PROVIDERS 19+ APIs

PERSONAS

8 PERSONAS TO INSPIRE INNOVATION

TRENDS

8 TRENDS AFFECTING PERSONAL TRANSPORTATION WAS PRESENTED

VISIONS

A DIALOGUE ABOUT THE FUTURE OF PERSONAL TRANSPORT

MY IDEA

14 SELECTED USER GENERATED IDEAS WAS PRESENTED

BUSINESS MODEL CANVAS

THE TEAMS RECEIVED A CRACK COURSE IN BUSINESS MODELING

CRITERIA

MEETING TRAVELERS’ NEEDS: 150 PMEETING FUTURE NEEDS: 100 PUSING ENV. PERF. DATA: 100 PSUSTAINABILITY VISIONS: 200 PSELLING DESCRIPTION: 100 PBUSINESS MODEL: 50 PEASE OF USE: 100 PFREE TESTABLE VERSION: 100 PCOMPLEXITY TO FINALIZE: 100 P

TOTAL: 1000 P

PROTOTYPES

Go Green Gameby Fantastic 4

www.trafiklab.se/projekt/go-green-game

TravelCheckby Born in Born

www.trafiklab.se/projekt/travelcheck

BeThereby Passion is Mandatory

http://www.trafiklab.se/projekt/bethere

Min Kollektivtrafikby Hemliga Byrån

www.trafiklab.se/projekt/min-kollektivtrafikhttp://www.trafiklab.se/hplinfo

Hållplatsinfoby Astando

Bilpolare.seby Popdevelop

www.trafiklab.se/projekt/bilpolarese

Social TripThe Levant

http://www.trafiklab.se/SocialTrip

Inkastarenby Krawaller

http://www.trafiklab.se/projekt/inkastaren

Compassby D05IT

Commutifyby GREEN bITs

www.trafiklab.se/projekt/compasswww.trafiklab.se/projekt/commutifywww.trafiklab.se/projekt/vido-timetraveller

TIMETRAVELLERby Team VIDO

TRAVELBOTby Cybercom

www.trafiklab.se/projekt/travelbot

buynearby.seby Team Visit

www.trafiklab.se/projekt/visit-travelhack-buynearby

Daily CO2 Emission (DCE)

by Team GHwww.trafiklab.se/projekt/team-gh

Pendla GBGby Team Logica

www.trafiklab.se/projekt/pendlagbg

av.ikel.seby Team Foo

An hub by which travelers and

traffic planners, operators or

systems could share or be

informed about traffic

disturbances

www.trafiklab.se/projekt/avvikelse

LitenMenStorby Systemvetarna

www.trafiklab.se/projekt/litenmenstor

Flytta inby Kreativ Stuga

www.trafiklab.se/projekt/flytta

Find me a Rideby Code Monkeys

www.trafiklab.se/projekt/find-me-ride

Go’ Tidby Mobisle Apps

www.trafiklab.se/projekt/go-tid

trafiklab.se/travelhack2011bidrag

THE WINNERS

BEST PROTOTYPE AWARDSEK 60000GREEN bITsCommutify

BEST TEAM AWARDSEK 50000Team Visit

buynearby.se

BRG AWARDBUSINESS COACHING

Team Visitbuynearby.se

DEVELOPER RECOGNITION AWARDiPadsFoo

av.ikel.se

COMMUTE GREENER AWARD

DEVELOPER SUPPORTCode MonkeysFind me a ride