Forrester teleconference on serious games.
- 1.TeleconferenceSerious Games Help Teams Solve Tough Problems, Engage Customers Differently
Tom Grant, Ph. D., Senior Analyst
June 29, 2011.Call in at 12:55 a.m. Eastern time
4. Welcome to Flatland
5. Voice of the customer? Really?
Unfortunately, the customerdoesnt always share thatopinion.
Dev teams often think theyunderstand the customer . . .
6. Are we surprised that we dont understand customers?
7. But we wont reason our way out of our problems
These arguments make sense, but theydidnt make requirements the top priority.
8. Team dynamics may become an oxymoron
9. TIME TOCHANGETHERULES
10. What is a serious game?
Rules, but often no winners
By definition, a time-boxed exercise
Success depends on everyone participating.
Everyone has an equal opportunity to participate.
11. Example: Buy a feature
Android app for activity management
Custom pipeline stages
More complex lead-scoring options
More canned reports
Define and manage teams
Easy clean-up of bad or duplicate data
Activity entry via email
Associate teams with prospects
12. Prune the product tree
13. Teams often use serious gaming regularly for:
Strategic-level decisions (portfolio, road map, etc.).
14. Why do serious games work?
IFfigure out puzzle THENrelease pleasure- creating chemicals(opioids)
Our brains are wired for intrinsic motivation.
15. Why do serious games work?
? ? ?Mysteriousother stakeholders
? ? ?
BUSINESS:We need this from you.
IT: Ill get back to you.
TRADITIONAL CONVERSATIONabout projects, requirements, design, road map
16. I think it is, but for different reasons than she does.
Why? Is it really more important than the other thing?
We have to make a decision. Whos for funding this thing?
We really need this thing.
[Quietly taking notes]
Why do serious games work?
17. Why do serious games work?
18. How do we participate? 19. Whats the objective? 20. How long do we play?