Serious Games Help Teams Solve Tough Problems, Engage Customers Differently

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Forrester teleconference on serious games.

Text of Serious Games Help Teams Solve Tough Problems, Engage Customers Differently

  • 1.TeleconferenceSerious Games Help Teams Solve Tough Problems, Engage Customers Differently
    Tom Grant, Ph. D., Senior Analyst
    June 29, 2011.Call in at 12:55 a.m. Eastern time

2. Agenda
3. Agenda
4. Welcome to Flatland
5. Voice of the customer? Really?
Unfortunately, the customerdoesnt always share thatopinion.
Dev teams often think theyunderstand the customer . . .
6. Are we surprised that we dont understand customers?
7. But we wont reason our way out of our problems
These arguments make sense, but theydidnt make requirements the top priority.
8. Team dynamics may become an oxymoron
Compartmentalization
Overbearingpersonalities
Poor morale
9. TIME TOCHANGETHERULES
10. What is a serious game?
Structured
Rules, but often no winners
Purposeful
Definite outcome
Time-bound
By definition, a time-boxed exercise
Participatory
Success depends on everyone participating.
Egalitarian
Everyone has an equal opportunity to participate.
11. Example: Buy a feature
COST
FEATURE
SPENT
-
Android app for activity management
$5,000
$500
Custom pipeline stages
$2,000
-
More complex lead-scoring options
$3,500
$300
More canned reports
$1,500
$2,000
Define and manage teams
$4,750
$2,500
Easy clean-up of bad or duplicate data
$2,500
-
Activity entry via email
$3,250
-
Associate teams with prospects
$1,250
12. Prune the product tree
Sales MGR
Teams
Sales Rep
Report API
Emailactivity
Android
Pipelinemgt
Opportunitystates
13. Teams often use serious gaming regularly for:
Ideation.
Requirements collection.
Requirements validation.
Rapid decision-making.
Strategic-level decisions (portfolio, road map, etc.).
Retrospection.
14. Why do serious games work?
IFfigure out puzzle THENrelease pleasure- creating chemicals(opioids)
Our brains are wired for intrinsic motivation.
15. Why do serious games work?
? ? ?Mysteriousother stakeholders
? ? ?
BUSINESS:We need this from you.
IT: Ill get back to you.
TRADITIONAL CONVERSATIONabout projects, requirements, design, road map
16. I think it is, but for different reasons than she does.
Why? Is it really more important than the other thing?
We have to make a decision. Whos for funding this thing?
We really need this thing.
RICHERCONVERSATION
[Quietly taking notes]
Why do serious games work?
17. Why do serious games work?
NEW RULES

  • Whos playing?

18. How do we participate? 19. Whats the objective? 20. How long do we play?