Seo Part 2

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

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Stability to Complexity


The Freshegg Way


Building Blocks

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Page Titles


Building Blocks

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H1

H2

H3

Page TitlesHeadings


Building Blocks

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Page TitlesHeadings

Meta Description


Building Blocks

Links, links, links

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LinksLink

Equity PageRank

Page TitlesHeadings

Meta Description


The Long Tail


Collateral


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The number of UK internet users who read blogs

5.7m11.2mTotal UK daily newspaper circulation September 2008

Sources: Universal McCann Wave 3, March 2008The Guardian ABC Figures September 2008

Blogs vs. newspapers: UK reach


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Sources: Universal McCann Wave 3, March 2008

The influence of blogs on purchasing decisions

4.3m1.5m

The number of UK 16-54 year olds who blog

The number of UK bloggers who write about their opinions on products and brands

32% The number of internet users who trust bloggers’ opinions on products and services


Collateral

“Over the last 3 years UK Internet traffic to our Blogs and Personal Websites category has increased by 208%, compared to 70% for News and Media”

Hitwise, June 2008


Analytics


Thankyou

My blog: www.aldissandmore.com Twitter: www.twitter.com/timaldiss Linkedin: www.linkedin.com/in/timaldiss Facebook: www.facebook.com/timaldiss

Technology

Seo Part 2