SEO and Facebook
Presented by Chris Zietlowof Spyder Byte Design
What is SEO?
Search Engine Optimization
SEO is the process of making it more likely a search engine will
return your site near the top.
Who Needs SEO?
Everyone!
On-Site Optimization
Optimize for keywords. Figure out how people are going to look
for you.
Improve your URLs. Even to search engines
site.com/content/myblog is better than site.com/?=c342
No broken links! People hate seeing Page not found and so do
search engines.
Write good, relevant content. Google knows.
Off-Site Optimization
Encourage sites to link to you. Google assumes that sites many
people are linking to are important. The more important the site
that links to you the better.
Encourage people to talk about you on Social Networks.
Encourage people to visit your sites, page visits are a big part
of your overall ranking.
Update your site regularly...
Facebook doesn't have to be a mystery...
Quick Facts About Facebook
There are 845 Million Facebook users, and 92% of people on
Facebook are only 5 users apart.
The US has over 170 Million of those users, around 1 in 2
people.
50% of those users log on any given day, and will spend over 700
minutes on Facebook per month.
Search engines are indexing social media and using it to weight
searches.
Benefits of Having a Facebook Page
Visibility Having a Facebook network allows you to reach a huge
audience.
Credibility When a user shares something you've posted, they are
signaling to their friends that they trust what you say.
Accessibility As fans of your business follow your page, you
gain the ability to post directly to their home page and be the
first thing your fans see when they log on.
Engaging the Community
Things you post will create your public image.
If you want people to come to your page or site, put things up
that people are going to want to see.
Generating Traffic
Like other local businesses to encourage them to return the
favor.
Encourage existing customers to follow you on Facebook for
special deals.
Use a QR code to bring people to your home site or Facebook
Page.
Set up employees with the ability to post to keep content on
your page fresh.
Suggested Posting Topics
Community events. Take lots of pictures and show people what
your company has been doing.
Post your specials and deals. People are likely to share
specials with their friends, which will boost traffic to your
page.
Host events and use the Facebook calendar and sign up capability
to encourage attendance.
Do
Post lots of big pictures. No tiny pixelated thumbnails
please!
Be relevant to what your business/page is about.
Get people to interact and talk back to you. People love to talk
and watch conversations.
Use Facebook insights, figure out what works.
Tell your followers you appreciate them. Happy followers get
their friends to follow too.
Don't
Leave information blank. If it looks like you don't care about
your page, neither will anyone else.
Use a bad cover photo. People are getting more and more visual,
and the cover photo is their first impression.
Post bricks of text or post incessantly. Don't be that guy in
the conversation.
Facebook Insights
How To?
www.facebook.com/pages/create.php
Click to edit the title text format
