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Thank you for joining us!We will begin at:11:00 a.m. PST12:00 p.m. MTN1:00 p.m. CST2:00 p.m. EST
Audio: 484-589-1010Access code: 111-026-148Enter PIN # on your screen
How the Facebook-Bing Partnership Will Affect Your SEO
@WebMarketing123#wm123
Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123
Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123
The 5 Pillars
SUCCESSFUL SEO CAMPAIGN
#wm123
Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123
New Stages in Search and Social Media
• Bing-Facebook press event on Thursday, October 13th
• Find people from your networks when you search for a person
• Get recommendations from what your friends “Like” in addition to Bing’s organic search algorithms
• More features to come in the future
#wm123
New Stages in Search and Social Media
• If logged into your Facebook and MSN account, data will be pulled and appear on the SERP
• “Instant personalization”
• Search becomes social
#wm123
Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123
The Integration of Social Media into Search
• Social media sharing more and more of the SERP with organic search results
• Google Universal Search also introduced videos, blogs, and a Twitter feed
#wm123
Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123
• No change to search algorithms• Social Media results making up larger portion of organic listings
• Instant personalization: “social makes search better”
• Could Increase Bing’s Popularity• Or increase Facebook’s role in all search
How This Change Affects your SEO
“We want to work with everybody” – Mark Zuckerberg
#wm123
Main Topics for Today’s Webinar
1) SEO Fundamentals
2) What the Facebook-Bing Partnership Is
3) Why It Matters
4) How It Will Affect Your SEO
5) What You Should Do
#wm123
• Get Social Media campaigns started now (especially Facebook)
• Optimize for Bing• Market share increasing with Yahoo! alliance, now Facebook
• Utilize SEO, PPC and Social Media to show up in 3 places on SERP
What You Should Do
#wm123
• The most effective online campaigns utilize all marketing mediums: SEO, PPC, & Social Media
• The combination of Social Media & SEO yields a stronger customer base, an increase in conversions, and a higher ROI
• Social media could become more integrated in organic search in the near future
Key Takeaways
#wm123
Contact us for a detailed FREE Custom SEO Analysis of your site.
It includes:
1. COMPETITIVE REPORT - Where you rank against your competition.
2. KEYWORD ANALYSIS - To show you other keywords people are using to search for your product/service.
3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site.
Mark Powers
(800) 619 1570
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