SEO and Content Marketing Overview

SEO & Content Marketing

Tips for Small Business

Tom TreanorPresident, Right Mix Marketingwww.RightMixMarketing.com

Find me at:www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.

Author

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About Right Mix Marketing

Lecturer

Content Marketer

Social Media Consultant


Hub and spoke model

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Website & Blog

Facebook Twitter

YouTube

LinkedIn

Conferences/

Networking

Speaking /

Webinars

Email newsletter

Email List

Actions

SEO

ContentVisitors


This means that what’s on your site and blog is important! You own it, not leasing (like on Social Media)

You can put your branding, style and voice on your site

You can design it to meet your business goals You can sell from it You can get people to subscribe to your mailing list You can ask people to sign up for a consultation

You can also drive people to follow you on social media

You get better SEO for your blog/website with content

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Find me at:www.RightMixMarketing.com © Copyright Right Mix Marketing Inc.5

Search Engine Optimization


Google is the king of search

Search Market Share

Google: 67%

Yahoo*: 15%

Bing: 13.5%

Source: Experian Hitwise* Bing provides the search results for searches run through Yahoo, except for local information


Paid results (pay-per-click ads)

Organic (natural) Search Results

The target for SEO efforts


~70% of Clicks

~30% of Clicks


SEO for visibility & longevity in search engines

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Search: “SEO Tools List”


Google is a Machine

With special glasses


My Business BlogSolving your short term information needs, entertaining you or teaching you so you can get to know, like and trust me!

Your website is full of signals for Google. The more content, the more signals


Google reads these partially hidden signals on your site…

My Business Blog

Solving your short term information needs, entertaining you or teaching you so you can get to know, like and trust me!

My Business Blog


My Business Blog


…and the signals of other sites connecting

to you

…and signals in social media about your

content


1)

2)

3)

Wood flooring company page

Different wood flooring company page

Next flooring company page

Based on the signals, Google picks the rankings (real time) for any search query


What does this mean?

If you don’t have enough content on your site,

Google has nothing to work with

If you don’t have the right keywords on your

site, Google can’t “guess” what you do

If you don’t tell Google your geographies

served, Google can’t infer that

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SEO Quick check #1: Content and Social Media Sharing

Do you have content on your website and blog?

Is it interesting to your target customer type?

Are you producing it consistently?

Do you share it on social media?

Tool:

Your blog (e.g. Wordpress.org)

Social Media (e.g. Facebook, Twitter, Pinterest)

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SEO Quick Check #2: The Right Keywords

Do you know the main keyword phrases that people use to find you? Are these on your site in multiple places?

Wedding Venue + Wedding Hall + ?

“Beach Weddings Bay Area”

“Rehearsal Dinner Venues”

Tool:

Google Keyword Tool

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SEO Quick check 3: Geographical keywordsDo you know your geographical range? Do you list the target cities, towns and areas on your website?

Bay Area

San Francisco

San Mateo

Burlingame

Millbrae

Tool:

Map, Prioritization of target areas17


SEO Quick check 4:Website Analytics

Do you have Web analytics on your site?Do you check it?When you do a campaign, do you measure the

results?When you get press, do you see what happened?

Tool:Google Analytics (or other)

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Content Marketing


What is Content Marketing?

Building awareness and trust via the creation and sharing of content

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Marketing Online…

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Old Model

Our products

Our company

Our press release

MeMe Me

New Model

Industry resources

How to

Why…Customer stories

Regional topics

PicturesVideo

Checklists

Company Website Company Website & Blog

Guest posts

Our events


Know the importance of your Blog for business

Website (fairly static)

Blog(more dynamic)

Your Web “Home Base”

Like a MagazineLike a Catalog

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Blogging Businesses Get More Visitors & Leads

Blogging Attracts Visitors

Blogging Attracts Leads

Don’t Blog Blog

Business to Consumer

Business to Business

+88% +67%

55% More Website Visitors

More Monthly Leads


Examples of Content Types

How-to articles

Answering frequently asked questions

Videos

Pictures

Customer case studies

Industry trends

Resources

Useful tools

Entertainment or humor

Seasonal topics

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Examples of Headlines

The 5 most romantic bay area wedding venues

How to Pick a Landscape Architect

25 Ways College Students can make money and learn a new skill

Go to www.AllTop.com and look at titles of posts for inspiration

How to Edit Video Online Using Free Tools

30 Sites Where You Can List Your Online Art Store

Why Do I Need An Architect For a Kitchen Remodel?

How to double your coaching income

http://www.AllTop.com/


Content Marketing Lifecycle

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Write your blog post1 Share your post2

People Re-share3

People Visit Your Site4People Sign Up To Your “List5

New product, sale, special

offer

$

7

Email List

People are now on your mailing list6


Your Blog Content - what it does for youBuilds authority and credibility

Showcases expertise

Increases comfort level of potential customers

Grows trust

Improves your SEO

Increases sharing of your content (and your

brand)

Attracts people back to your site

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Content, Social Media and SEO complement each other

Content

Social MediaSEO

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Opportunities to Learn More

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Detailed SEO Webinar access (free)

To get Fast, Easy Blogging pre-launch pricing:

FastEasyBlogging.com

RightMixMarketing.com/SanMateo

Technology

SEO and Content Marketing Overview