SEMPO Asia Tour Bangalore

Vivek Bhargava, Co-Chair SEMPO Apaq

CEO, iProspectCommunicate 2

TOTAL PPC MARKET?

$ 40 Billion

TOTAL SEO MARKET?

$ 1 billion ?

SEO is 70 % of traffic, and the traffic is better quality!

GOOGLE ABLE TO CHARGE ADVERTISERS 8000 % MORE THAN US

Why?

SEO needs to Evolve

• The way we market SEO

• The way we do SEO

• The way we charge for SEO !

So what do we need to do?

ATTEMPT TO MEET SENIOR MANAGEMENT

UNDERSTAND THEIR MARCOM OBJECTIVES

TIME TO GO BEYOND RANKING!

TIME TO GO BEYOND THE WEBSITEEvolution from SEO to WPO

IMPLEMENTATION MORE IMPORTANT THAN RECOMMENDATIONS

Benefits of WPO

• 2 to 10

• ORM

• Short Cut to Ranking

• Traffic for Right Psychographics

Benefits

• Create IP

• Reduce Cost of Paid Media

Content Creation is future of SEO / WPO

Types of Content

• Images• Videos• Blogs• Games• Press• Twitter• Facebook etc

Ideas to Help WPO Execution

• Intent of Searches

• Low Hanging Fruits

• Paid Media to increase value

• Segmenting types of Content

Ideas to Help WPO

• Trends and Insights

• Web Analytics

Example

• DSP BlackRock Mutual Funds

HDFC.COM

Going Beyond Ranks and Traffic !

MAHINDRALeveraging Group Companies

EVOLUTION IS KEY TO SURVIVAL

QUESTIONSVivek Bhargava

@vivekbhargava