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An overview of the Google Analytics Premium platform, inclusive of a comparison between Site Catalyst and Premium. This was presented to SEMPO in Hyderabad on the 5th of June 2014.
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Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Communicate 2ANALYTICSGA
PREMIUM
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Launched into India May 26th 2014
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
ALL MEDIA IS GOING DIGITAL1.
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
ADS ARE BROUGHT ONE IMPRESSION AT A TIME2.
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Your DataData from partners
WHERE TO GO FOR ANSWERS?
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
How do we bring it together?
How do we make sense of it?
How do we get it to decision makers?
How do they action the insights?
QUESTIONS?
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
ONE DIGITAL STACKSeamless integration of Google’s execution layer and your data layers
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
PREMIUM IS BUILT OF AN AMAZING PLATFORMWhy change a brilliant UI which has been honed and refined?
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
BUT WITH MORE OF WHAT YOU NEED
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iProspect: Driving Digital Performance
MORE HORSEPOWER
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iProspect: Driving Digital Performance
TV ATTRIBUTION
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iProspect: Driving Digital Performance
TV ATTRIBUTION
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
TV ATTRIBUTIONSee exactly which TV spots worked and which don’t
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
DATA DRIVEN ATTRIBUTION
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
ENTERPRISE GRADE PAPERWORK
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iProspect: Driving Digital Performance
ENTERPRISE GRADE SUPPORT
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iProspect: Driving Digital Performance
AND A BRIGHT FUTURE AHEAD
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Communicate 2
SERVICE
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
• Fact finding• Resolution planning• Documentation• Integration• Spot fixing and testing• Sign off for going live• Live!• Training
OUR ON-BOARDING
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
• 24/7 emergency helpline
• 10am - 7pm Account Management & Servicing
• Quarterly training (8 hour workshop)
SERVICING
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
TYPICAL IMPLEMENTATION
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iProspect: Driving Digital Performance
Communicate 2
QUICK COMPA
RE
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital PerformanceCall US
Copyright © 2014, iProspect Communicate 2, Inc. All rights reserved.
iProspect: Driving Digital Performance
Communicate 2
QUESTIONS?
Benedict HayesVP Strategy
@benboombastic+91 961-901-1784