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Getting Started with Social Media: Strategy & Tools Whether you are involved in an outreach program, establishing an online community, or simply responding to customer requests, social media is gaining ground and acceptance by citizens and internal staff in your organization. Who do you follow and who follows you and why does it matter? This session will provide a step by step framework for beginning users of social media and will also provide some useful tools that you may not yet be aware of to help you formulate your getting started plan. We will also provide some useful information and perspectives on future trends of social media tools. This presentation contains examples of Dutch government social media initiatives. The Self Service Government User Forum's mission is to enhance the visibility to self service government initiatives that are completed, in progress, or just getting off the ground. Our goal is to share information, experience, ideas, strategies and to: (a) connect government organizations with resources to help get projects off the ground, (b) make an informed choice on tools and technologies for self service applications, (c) develop strategies for citizen outreach, on-boarding, and user adoption, (d) set cost savings quantitative goals as well as qualitative metrics for success, (e) measure and report on progress, (f) measure and collect feedback.
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1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Getting Started with Social Media: Strategy & Tools
By:Marieke Hensel
Branding Personality
Los Angeles, November 7, 2012
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
• 1 billion on Facebook• Entertainment
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Real time•Connecting based on
interests•Post often
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
• The 2nd largest search engine in the world• Entertainment
YOUTUBE
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
• For Business professionals• Online resume
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
• Mostly women 25-49•Home décor, weddings,
food, photography & fashion• 2012’s hottest social
network
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
• More male audience•Facebook made by Google•More techsavvy audience
•Great SEO benefits
Google Plus
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Social Media Revolution
http://www.youtube.com/watch?v=fpMZbT1tx2o
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•What is their expected behavior on Social Media?
•Where are they?
Who is your audience?
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•What is your audience interested in?
•Don’t talk only about what you do
Interests
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Pictures, Video’s and short messages
•Create engagement•Always follow-up
Good Content
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Content Calendar•Social Media Management
System (Hootsuite)•If this then that
Save time
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
1. Listen 2. Strategy / Plan3. Participate4. Respond5. Listen
Process
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Listening
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Online engagement•Website visitors from social
media•Filled out forms
•Measure phone calls
Metrics?
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Social Media Sites, like Facebook, Twitter, Google
Plus•Google
•Social Bookmarking Sites (blogging)
How do they find you?
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Facebook Page Custom Tab•Landing page on website•Well designed homepage
Where do you offer value?
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Examples
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Accessibility•Follow up until they ask you to
stop•Deliver
•Ask for feedback
Audience
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
•Connect on Facebook, LinkedIn and Twitter•Keep reaching out…
Follow up
1-877-747-3263 www.branding personality.com @bpsocialTwitter: @hensel facebook.com/brandingpersonality Linkedin.com/in/marieke
Thank you foryour time.
Marieke Hensel
ANY QUESTIONS?
