What you can expect!• An outline of how to develop a brand strategy that can be used to

articulate consistent brand messaging across all social media platforms.

• How to assess vast array of social media tools available to determine which tools will help achieve maximum efficiency. Attendees will receive a complex overview of several social media tools and specific use cases that will have an immediate impact on their social media strategy

• How to implement an employee advocacy program while maintaining consistent communication across all channels. Attendees will leave the session with the a list of the necessary tools to convey the importance of employee advocacy to key stakeholders within their business

Additional Takeaways• Company culture influences the social media

outcomes

• Corporate leaders must lead by example

• Employees are a powerful asset

• Philosophy will drive strategy

Pre Assessment • How does your organization respond to change?

• How does the C-Suite engage on social media?

• Is there an adequate budget allocated to the development/deployment of a comprehensive social media strategy? What is the budget?

• How has social media positively impacted your organization?

• Has your organization defined/mapped social media key performance indicators to business objectives?

• Are employees encouraged to be involved in the development/implementation stages of the corporate social media strategy?

• How would you define your organization’s social media philosophy?

• Briefly describe your organization’s current social media strategy.

Strategy

Who are your customers?

Who are your competitors?

What are key terms and phrases associated with your industry?

Start by li

stening

Responsiveness

Surprised? Delighted?

What’s your story?

Find more on YouTube -> http://bit.ly/tacobell-casestudy

Post Stats

• 5,876 people liked the post

• 2,748 people shared the post

• 3,061 post comments

FigoAmericano

What story was Taco Bell trying to tell? Who was telling the story?

Transparency

Tools Inventory• What social media tools are you currently using?

• What KPIs are impacted but existing set of tools?

• Do you feel that your current tool kit is lacking specific functionality?

• If yes, what functions would you like to include in your tool kit?

JP Fuji Group Pre Assessment

• How does your organization respond to change?

• How does the C-Suite engage on social media?

• Is there an adequate budget allocated to the development/deployment of a comprehensive social media strategy? What is the budget?

• How has social media positively impacted your organization?

• Has your organization defined/mapped social media key performance indicators to business objectives?

• Are employees encouraged to be involved in the development/implementation stages of the corporate social media strategy?

• How would you define your organization’s social media philosophy?

• Briefly describe your organization’s current social media strategy.

2015 Social Media Statistics• Increased total Twitter following by 2,577; 103% annual growth

• Increased total Facebook “Likes” by 1560; 35% annual growth

• Increased total Instagram following by 829; 259% annual growth

• Effectively drove 196 clicks to several Groupon deals during the months of November and December

Goals for 2016…

Employee Advocacy• Invite colleagues to join the conversation

• Assess the corporate culture to determine buy-in

• Establish KPIs for Employee Advocacy Program

• Create brand guidelines/toolkit

• Educate employees about the Likeable Business Framework

• Create a space for employees to provide feedback

• Assess, modify and repeat

What about you?

Keep in touch!• Eric Clark - eric@ericalainclark.com

• www.ericalainclark.com

• @EA_Clark (Twitter, Instagram and SnapChat)