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A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
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Rand Fishkin
http://bit.ly/secretingredients
SOURCE: 98% of Americans Distrust the Internet (Harris Interactive)
SOURCE: 98% of Americans Distrust the Internet
SOURCE: 98% of Americans Distrust the Internet
SOURCE: 98% of Americans Distrust the Internet
SOURCE: Display Advertising Clickthrough Rates
SOURCE: Display Advertising Clickthrough Rates
SOURCE: Box Office Mojo (#8 on the worst wide release openings of all time)
SOURCES: Domain Biasing of Search Results and Rel Author Boosts CTR
SOURCE: Google Analytics
SOURCE: The Big Problem of Ad Fatigue
SOURCE: Google Analytics
SOURCE: Fournaise Marketing Group Survey
SOURCE: Forrester Research Digital Media Buying Forecast
- George Orwell
SOURCE: Folyo Design Costs Survey Data
- Louis C.K.
SOURCE: Shutterstock’s Mod Men
SOURCE: Shutterstock’s Mod Men
SOURCE: Speckyboy.com
- Lao Tzu
SOURCE: An email Elizabeth sent me on the first day of Mozcon
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SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
SOURCES: Betabrand’s Favorites and Hoodiegate from AdWeek
SOURCE: Nathaniel Burney’s Illustrated Guides to Law
- Roger Ebert
For more on using Autocomplete, check out SEER Interactive’s Autocomplete Keyword Research Tips
SOURCE: Reddit.com
SOURCE: Reddit.com
SOURCE: Mailchimp’s Email Benchmarks
SOURCE: Swissotel’s Ultimate Guide to Worldwide Etiquette
- Ella Wheeler Wilcox
SOURCE: When Publishers Invest in Long-Form Content
Rand Fishkin
http://bit.ly/secretingredients
