Introduction to Media Awareness

1. *Reminder!

2.What is “Media Awareness”?

3.Brands4.Slogans

*Reminder!

You will receive a C1 participation grade during the first term! So...

Be sure to participate during class discussions to ensure that you will receive a successful grade

What is…

Media Awareness

Introduction to Media Awareness

• Where do you see ads?

• Why are we surrounded by so many ads?

Introduction to Media Awareness

• Are all ads intended for the same audience?

• Can you think of examples of ads that appeal to you, but not to your parents?

Introduction to Media Awareness

See how many brands you can recognize!

Introduction to Media Awareness

Slogans: short, striking and memorable phrases used in advertising.

See how many slogans you can name?

1. I’m lovin’ it!

2. Think different.

3. Just do it.

See how many slogans you can name?

4. Finger lickin’ good. 

5. Strong enough for a man, made for a woman. 

6. They’re gr-r-r-eat! 

7. ________________, melts in your mouth, not in your hands.

See how many slogans you can name?

8. Snap! Crackle! Pop! 

9. It gives you wiiiings. 

10. Always low prices. Always. 

11. Zoom. Zoom. Zoom.

See how many slogans you can name?

12. The quicker picker-upper! 

13. The freshmaker! 

14. Maybe she’s born with it, maybe it’s... 

15. Betcha can’t eat just one.

See how many slogans you can name?

16. Taste the rainbow. 

17. The happiest place on Earth. 

18. Eat fresh.

See how many slogans you can name?

19. Rrrroll up the rim to win 

20. There are somethings money can’t buy. For everything else, there’s

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