tom salmonmarketing director

the anatomy of a large-scale hypertextualweb search enginesergey brin and lawrence page, 1998

blogs at the end of 2011

152 million

facebook users

800 million

twitter users

225 million

search at the heart of creative

the new formula for search 1.a different view of creative content

• Engages the right audience whereever they are on the web.

• Competes for finite consumer attention.

• Continuous and always on.

• Gets the right links.• Leverages value by being

driven by data.• Part of a wider brand

marketing and search strategy.

• Useful, solving a real problem or identifying an unknown need.

• Interesting, funny, entertaining, timely.

• Online, sharable.• Seeded appropriately

(authority and targeted networks).

• Understanding aggregation, communities and platforms.

in brief• search has changed• brand & social signals are crucial for

search engines• creative content should be used

strategically develop a community around your brand

• networks are everything• it’s a truly exciting time to be in search• the time to change your approach is now

thank you@tominleeds @epiphanysearch