Upload
cognitertech
View
131
Download
1
Embed Size (px)
DESCRIPTION
Cogniter Technologies is well known Search Engine Marketing and Web Marketing Company in India that use latest SEO techniques for their projects.
Citation preview
Free Powerpoint TemplatesPage 1
Free Powerpoint Templates
Search Engine Marketing
for You
By
Free Powerpoint TemplatesPage 2
What is Search Engine Marketing?
Search engine marketing, (SEM), is a type of Internet marketing that may help to promote websites or products by enhancing their visibility in search engine result pages.
This visibility can be paid placement, contextual advertising, and paid inclusion.
Free Powerpoint TemplatesPage 3
Is SEO different from SEM
Often the term SEM is used exclusively to mean Pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.
But experts suggest that SEM is the wider discipline that incorporates SEO
Free Powerpoint TemplatesPage 4
Great SEM Tools
Keyword research and analysis Tools
Website saturation and popularity Checker
Back end tools (Google Analytics, Code Valuators)
Who Is tools
Free Powerpoint TemplatesPage 5
The following are the steps to a successful SEM plan Research your target audience.
Set your online goals and key performance indicators.
Build an initial list of important keywords that represent your current and most relevant content and potential content.
Validate your keywords by testing and refining them with your keyword selector tools such as Yahoo Keyword Selector, Google Keyword Selector, Google Trends and Keyword Discovery.
Check your current ranking.
Free Powerpoint TemplatesPage 6
The following are the steps to a successful SEM plan
Optimize the website by improving your web design, architecture and web page content.
Pursue link-building and partnerships.
Colonize the Web by publishing and circulating it in wiki, blogs, and video and picture sites(e.g. Flickr and Youtube).
Get in the news such as Google News with RSS feeds.
Install good tracking software, and track and analyze your performance for better results.