Auttapon P. 4752381Seatthawut K.5210265

Pair-Group no.15

Analysis

Relative advantage

Compatibility

Complexity

Trial ability

Observability

Recommendation

1

2

2

Google image is creation of new search service process. We can define it as “Output” of Innovation. (product and process innovation).

Theory of innovation

Google recently announced the wind-down of Google Labs, and Google Image will be winding down as well. Google company continue research on innovative methods to organize and navigate images as part of Google Images.

-Punctuated equilibrium – Tushman and Anderson (1986)-Absorptive capacity - by Cohen and Levinthal (1990)

Searching engines

Organizational Capabilities

Distinctive Capabilities: cannot be imitated by competitorsTangible:

-Intellectual property rights

- copyrights, patents, trademarks

Intangible:

-Strong brands

-Tacit knowledge (implied) and skills

- Leadership and teamwork

-Organizational culture

Influence of organizational culture on creativity and innovation.

1.StrategyGoogle’s mission is to organize the world‘s

information and make it universally accessible and useful.

2.Structure.3. Support mechanisms.4.Behaviour that encourages innovation.5.Communication.

organizational culture

• Bicycles or scooters for efficient travel between meetings.

• Employee sharing cubes, yurts and huddle rooms – and very few solo offices.

• Laptops everywhere• Foosball, pool tables, volleyball courts, assorted video

games, pianos, ping pong tables, and gyms that offer yoga and dance classes.

• Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.

The Google culture

References

• http://www.google.com/insidesearch/searchbyimage.html

• http://en.wikipedia.org/wiki/Google

Thank you