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Since many people don't realize what a search and social snippets consist of, here's an all-in-one guide for you to hand to the clients or use for yourself
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HOW TO: Optimize
Search & Social Snippets
Search snippets: Google
+"Jump to" links within the meta description of the listing (Triggered by “Anchored links”
on the page)
Search snippets: Bing
Search snippets: Rich
Snippets
Social mediaSnippets:
Google plus
Google plus supports various types of markup that helps them
generate the snippet:
Social mediaSnippets: Facebook
Get your snippets
under control!