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Janet Driscoll Miller's presentation from SMX Advanced in Seattle on June 8, 2010 on SEO for Google v. Bing.
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SEO for Google vs. Bing:How Different Are They?
Janet Driscoll MillerSMX Advanced
June 8, 2010
www.search-mojo.comApril 12, 2023 @janetdmiller
• Why worry about Bing?• Bing v. Google for SEO tactics
– Similarities– Differences– New opportunities with Bing
Why Worry About Bing?
www.search-mojo.comApril 12, 2023 @janetdmiller
How Bing Usability Compares
Source: usercentric.com
www.search-mojo.comApril 12, 2023 @janetdmiller
3/1/
2009
4/1/
2009
5/1/
2009
6/1/
2009
7/1/
2009
8/1/
2009
9/1/
2009
10/1
/200
9
11/1
/200
9
12/1
/200
90
0.5
1
1.5
2
2.5
3
3.5
4
Yahoo
Bing
Pages/Visit
3/1/
2009
4/1/
2009
5/1/
2009
6/1/
2009
7/1/
2009
8/1/
2009
9/1/
2009
10/1
/200
9
11/1
/200
9
12/1
/200
90
50
100
150
200
250
Yahoo
Bing
Time on Site
3/1/
2009
5/1/
2009
7/1/
2009
9/1/
2009
11/1
/200
9
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Yahoo
BingBounce Rate
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Bing v. Google:Similarities for SEO Tactics
www.search-mojo.comApril 12, 2023 @janetdmiller
Flash
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www.search-mojo.comApril 12, 2023 @janetdmiller
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www.search-mojo.comApril 12, 2023 @janetdmiller
XML Sitemaps
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• XML Sitemaps have a universal standard(sitemaps.org)
• Bing and Google accept Sitemaps and Sitemap Indices– Bing does not currently accept video or news
Sitemaps
Google Webmaster Toolswww.google.com/webmasters/tools/
Bing
Bing Webmaster Toolswww.bing.com/webmaster/
www.search-mojo.comApril 12, 2023 @janetdmiller
www.search-mojo.comApril 12, 2023 @janetdmiller
www.search-mojo.comApril 12, 2023 @janetdmiller
Local Listings
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GoogleGoogle Places
www.google.com/local/add
BingBing Listing Center
https://ssl.bing.com/listings/ListingCenter.aspx
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www.search-mojo.comApril 12, 2023 @janetdmiller
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Geolocation Results
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Sitelinks
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• Shows only on first result
• Can remove sitelinks via Webmaster tools
Bing
• Shows only on first result
• Cannot edit sitelinks
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Bing v. Google:Differences for SEO Tactics
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Link Building/Value
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News
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1. Submit news site for review.
(http://www.google.com/support/news_pub/bin/request.py?contact_type=suggest_content)
2. Create a news sitemap and register it with Google.
Bing
1. Submit request to [email protected].
2. Create an RSS feed of content.
www.search-mojo.comApril 12, 2023 @janetdmiller
Shopping
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Completely free.
1. Submit products via data feed on Google Base.
(http://www.google.com/intl/en_us/products/submit.html)
Bing
Paid advertising only.
www.search-mojo.comApril 12, 2023 @janetdmiller
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New Opportunities with Bing
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Social Sharing in Results
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However…
• The image links are back to Bing, not the original image.
• To post on Facebook, you have to grant access to the Bing application on Facebook.
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Document Preview
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www.search-mojo.comApril 12, 2023 @janetdmiller
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Keys to Document Preview• To optimize:
– Bing takes information in this order:• H1 tag, if it does not match the title tag• First paragraphs of information• To add contact info, add that information to your page
– Address– Phone– Email
• To disable:– Add this meta tag to the page:
<meta name=“msnbot”, content=“nopreview”>– Or add this line to robots.txt:
x-robots-tag: nopreview
www.search-mojo.comApril 12, 2023 @janetdmiller
Contact Information
Janet Driscoll MillerPresident and CEOSearch Mojo
e: [email protected]: 800-939-5938 x101t: @janetdmiller, @searchmojow: www.search-mojo.comb: blog.search-mojo.com