SCN overview Inside Track Sydney March 2012

SCN OverviewSAP Inside Track – Sydney Australia

Chip Rodgers | SAP Communities & Social MediaMarch 25, 2012

© 2011 SAP AG. All rights reserved. 2

The SAP Community NetworkWhat is it…?

SAP Community Network (SCN) is the

Social Network for SAP professionals (covering developers, IT professionals, business process experts,

business users, business intelligence pro’s, professors and students)

delivering

to SAP customers, partners, employees,and independent experts

S O C I A LI N N O VAT I O N

S O C I A L I N T E L L I G E N C E

S O C I A LC O M M E R C E

S O C I A L I N S I G H T


Large, Leading and ImpactfulLeadership in Social Innovation, Social Commerce and Social Intelligence

> 2.5 million members strong

> 200 countries and territories

~ 25,000 new members / monthMembers

~ 1.5 million unique visitors / month

> 4 million visits @ 20 million pages / month Traffic

> 200,000 have contributed (ever)

> 99,000 last year w/ 2,000 top contributors

~ 6,000 bloggers / 100+ SAP Mentors … Contributors

~ 3,000 posts/day in 380+ topic spaces

~ 2 million topic threads @ 7M messages

~ 2 million monthly newsletter impressions Momentum

~ 700+ SAP ecosystem solutions

Thousands of demos and trials delivered

Serving >200 countries @ all industriesImpact

“SAP Community Network may be the most extensive use to date of social media by a corporation.”

Leveraging the Talent-Driven Organization The Aspen Institute - 2010

http://images.google.com/imgres?imgurl=http://www.davidkinard.com/images/blogspot_logo.jpg&imgrefurl=http://www.davidkinard.com/&usg=__Pjjm5vWCw_r1Y3bzNmTs6pWe23M=&h=122&w=366&sz=11&hl=en&start=1&tbnid=LSWb_8_-j4_3qM:&tbnh=41&tbnw=122&prev=/images?q=blogspot+logo&gbv=2&hl=en














Tremendous Growth & Expansion SAP Community Network (SCN)

2003 2005 2009 2012

Launch:

SAP Developer Network

100K Members

Jive Forums

Blogs 1M Forum Posts

2007

Launch: BPX

Add Wikis

1M

Members

Rebrand: SCN

Launch:

Business Objects

Community

University Alliances

Community

Launch:

EcoHub App Store

Career Center

2.5M Members

1.5M UMV

>100,000 Contributors /

year

> 1M Newsletter Subscribers

SAP Idea Place

Launch:

Code Exchange


Layers of Community Engagement Model Reach from Inside Out; Pull to the Core

=

Participate

SAP.com

Orchestrate

Influencers

Host

SDNBPXUAC

SAP MentorsBAC


Launched March 12th: The New SCN…Simple. Advanced. Powerful.

Join us at:

scn.sap.com


Why Did We Upgrade? We Listened and Are Delivering…

Influence, Elevate and Accelerate the Broader Market, Professional

& Personal Impact

Unified Information Architectureand Navigation

Modern Unified Tools to Publish More Easily

“…facilitate community conversations, make it easier to find information, easier to communicate ideas, and easier to interact.”

SIMPLE

ADVANCED

POWERFUL


Extensive Input and Feedback from the Community

Twice-yearly community surveys with rich commentary Over 140 submitted ideas contributed to Idea Place with

1,178 votes and 215 comments SAP TechEd 2011 Activities

User Experience Testing with Volunteers

Feedback Sessions with SAP Mentors, Moderators, and Content Managers

Additional 30+ formal interviews 2-Month Beta Period with 1,000+ Invited (~ 200 Active

participants) Two rounds of User Experience testing during beta period


SIMPLERUnified Information Architecture and Navigation

Topic Page: ABAP

Today

SCN Space: ABAP

Blog: ABAP

Forum: ABAP

Article: ABAP

Wiki Space: ABAP

eLearning: ABAP

Blog Category: ABAP

Forum: ABAP Programming

Article: ABAP

Wiki Space: ABAP

Blog Category: Biz Server PagesBlog Category:

Appl Server

Forum: Biz Server PagesForum: NW Appl

Server Forum: ABAP Objects

Two Projects• Taxo Alignment• Migration to Jive

The New SAP Community Network

Illustrative


FASTERModern Tools to Contribute More Easily

Easy to

Create a blog post

Format as needed

Include hyperlinks

Embed images

Embed videos

Format tables

Attach files

Tag content for findability


PERSONALIZEDSee What Matters Most to You

Personalized For You

Personalized activity stream

Follow topics

Follow experts

“Like” good content

Rate content

See top rated content

Alerts on topics, threads


Build a Network That MattersRicher Profiles Enable Meaningful Connections


Contribution Points Active Contributor badges (bronze, silver, gold,

platinum) Topic Leaders: contributors recognized by topic Active Contributors (250+ points) Achievement Certificates Top Contributing Companies Featured

Additional Recognition Best content featured on home pages,

newsletters… Recognition at major events – TechEd, etc.

Numbers:

115,000 contributors in 2010 2,000+ Active Contributors in 2010 129 Topic Leaders 100 SAP Mentors

SAP Community Network Reputation SystemIncentives to Encourage Quality Contributions


Outside-In InnovationProduct Feature / Function Crowdsourcing via Idea Place

Key Facts Collaboration platform for community voting and

discussion of ideas

User can post ideas within categories, propose improvements for existing products, discuss and rate proposals


SAP Mentors Extraordinary Expert Influencers are the Core of SCN

~100 globally

Top 1/100th of 1%

Customers, blogger / analysts, partners, and a few SAP employees

Experts – in all things SAP

Influencers – of policies, practices, product direction

Champions – to the community

Advocates – of community to SAP

http://sapmentors.sap.com

http://sapmentors.sap.com/

http://sapmentors.sap.com/


SAP TechEd22,000 Attending in Four Programs Worldwide

SAP’s premier technical education conference Community Events – Drives deeper and more meaningful engagement, networking

Beijing:

2,000

Las Vegas:

6,500

Madrid:

4,100

Bangalore:

10,000

Record Attendance

Record Attendance

Record Attendance


SAP TechEd 2011 Las Vegas 6,500 Attending with Energy, Engagement, Collaboration


Communities are People … Passionate SAP Experts with Access and Influence

Thank You &


The SAP Community Network A Rich, Global Network of Communities and Assets

Customers

SAP Community Network

SAP EcoHub

SAP Developer Network

Business Process Expert community

Business Analytics community

University Alliances community

Mobile

Live Events


Community Engagement Engine Participants & Stakeholders – SCN as Orchestrator

Orchestrated by SCN

Co

ns

um

e, L

ea

rn, S

ha

re

Internal Participants Solution Management Product Development SAP Services

Consulting Support

AGS Marketing

Solution Marketing Global Comms

PR, AR, Internal, Pubs SAP IT SAP Education SAP Field RIG / CSA …

External Participants Developers Business Analysts Report Writers Independent Consultants Service Partners Software Partners Technology Partners Mentors / Contributors Bloggers Analysts Social Media Experts Media / Press Conference Organizers

External Participants Developers Business Analysts Report Writers Independent Consultants Service Partners Software Partners Technology Partners Mentors / Contributors Bloggers Analysts Social Media Experts Media / Press Conference Organizers

Articles

Downloads

Community eLearning

Wikis

Blogs

Forums

Features

IT Platform / Infrastructure

Prioritize

Operate

Coordinate

Execute

Align

Advocate

Share Best Practices

Govern Innovate

Facilitate

Orchestrate

Remove Barriers

Establish Policy

Take Responsibility

Listen

Feedback

Set SpeedEstablish Direction

Thought Leadership

Publish

External Members Customers

Developers Analysts Consultants LOB pro’s Students / Profs

Partners Service Software Tech Channel / VAR

Other Influencers Prospects

External Members Customers

Developers Analysts Consultants LOB pro’s Students / Profs

Partners Service Software Tech Channel / VAR

Other Influencers Prospects

Cre

ate

Co

nte

nt


Daily Transactional Innovation via Solutions Immediate Answers & In-depth Insights from the Global Network + Ecosystem

Extraordinary diversity of members • Worldwide membership of

customers, partners, employees & others

• Business, process, and technical users with substantial SAP expertise

• Variety of roles in 20+ industries

Find solutions to their own challenges and provide solutions to others

Constant inbound flow of market insight to SAP product managers

Collaborative support for every phase of work from business process design through platform implementation and ongoing optimization

3,000 posts / day x 365 in 350+ forum topic categories

~15 blogs / day from 6,000 bloggers

Tens of thousands of whitepapers and articles


SAP Community Network: What Members Say

SCN Testimonial Videos

“…allowed us to save time and resources in the process and allow us to get to deliverable solution much faster than we would have otherwise.” –David Hull, The Walt Disney Company “I use SCN more and more as the days go by…it extends the number of folks you have available on various areas. You can ask questions no matter how basic. –Ralph Wood, Lockheed Martin “I don’t know of any other software company that has such a great community online that supports people like this.” –Tom Matys, FMC Corp “I have to have a community to support me. You can’t open a ticket to say, “how do I do this” “how do I do that”, so that’s where the community comes in.” -Greg Myers, EV Technologies “I'm the only programmer in my company so I pretty much live on (SAP Community Network) for answers.” –Vyerah Yenda, MultiQuip Inc.

SAP Community Blogs “SCN is cool because it makes a difference…because we can reach out and connect with the brightest and best people in the SAP ecosystem, because it gives people like us a centralized place to put forward our ideas and opinions… and to engage with our peers.”–Graham Robinson, Yelco Systems Consulting “I love being active on SCN, it is definitely one of best if not the best community in the enterprise software realm.” –Tom Cenens, Consultant, CTAC Powerhouse “It a great place to contribute and gain knowledge. It has been recognized by IT industry experts as the best online technical community. Best place to get unofficial answers to your big and small, smart and stupid questions.” –Hussain Sehoreala, IBM


SAP Community Network: What Analysts Say

"In the software industry you can't really have a discussion about communities without referencing the SAP Community Network. -Sameer Patel, Partner at Sovos Group, Blogger

“(SCN has) intangible benefits like easier networking, industry recognition and professional development (that help) drive community engagement.” Paul Gillin & Eric Schwartzman, Authors of Social Marketing to the Business Customer

“SAP has quietly built a B2B social media juggernaut that puts most … groups (whether B2B or B2C) to shame on just about any measure.” –Drew Neisser, CEO & Founder of Renegade, Fast Company

“Community members who participate in the SCN are learning about each other's implementations of SAP technologies. The time needed to evaluate technology solutions then dramatically decreases.”- Michael Brito, Author, Smart Business, Social Business

SAP is far and away the community superstar… (they) make it easy for users to find the best content for their unique interests..offer a good mix of expert- and user-generated content...” – Comblu, State of Online Branded Communities, Nov 2011

SAP Communities & Social Media(C&SM) Major Functions and Management Team

BUSINESS & SOLUTION MANAGEMENTMatt Johnson IVNewtown Square

Platform Solution Management Project & Program Mgmt Reporting & Dashboard Innovation platform ( IdeaPlace) BPX & Business Analytics New Community Expansion

SAP Communities & Social Media

Mark YoltonPalo Alto

OPERATIONSChip RodgersNewtown Square

Business Operations Content Operations Community

Collaboration Contributor Reputation

Programs Community Events

SAP TechEd SAP Tech Tour

© SAP 2012 Page 25

COMMUNITY ENGAGEMENT MARKETINGGail Moody-ByrdPalo Alto

Marketing Programs to:Build CommunityIncrease EngagementDrive RevenueAwareness & TrafficSocial MediaDemand Generation

Additional Supporting Functions (Dotted Line)

IT GAMJosh Lepin

WDF

IT Platform Matthias Boehmert

WDF

IT PlatformRan Cliff

FinanceDavid Martinez

NSQ

Global Comms.

HR Biz PartnerSeema Iyer

NY

Maria Farrales Executive Assistant Palo Alto

IT BIOAndreas Starke

WDF

FinanceJoachim Fischer

NY

MARKETING ENABLEMENT

Ted SapountzisPalo Alto

Pilot design and execution Light-touch consulting Practice development

Mark Finnern Mentor Program Palo Alto

STRATEGIC SERVICES

Brian EllefritzPalo Alto

SAP Brand Channels Training/Champions

Program Tools/Platforms Reporting & Metrics

Standards Policy & Governance SAPPHIRE NOW