© 2014 IBM Corporation

SWF204: Schahin's BeeSocialProject: The Ways to Implement a Social Workforce Project

Ricardo Rossi, Brazil Country Manager, Avnet Services

Agenda Brief intro to Schahin Group and Avnet Services

A Social Business Intranet idea is born

First version – Proof of Concept on the Cloud

Initial findings – Not as easy …

Decision to expand and move to on-premises

How we encouraged the adoption

Current status and usage profile

Next steps and future

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Schahin Group

Active in the market for more than 47 years

Present in Brazil’s main development sectors

Integrated Management System that includes ISO 9001, ISO 14001 and OHSAS 18001

certifications

More than 7,000 employees, in throughout Brazil

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Avnet Services Intro Capabilities Solutions Digital Strategy

Requirements Engineering

User Experience & Design

Analytics

TECHNOLOGY

UI Development

Software Engineering

Portal Development

Commerce Development

Web Content Management

Enterprise Content Management

Security and Monitoring

Data Warehouse

Business Process Automation

INDUSTRY ALIGNED

Healthcare

Retail & Commerce

Financial Services

CROSS-INDUSTRY

Social Business

Software Engineering

(ALM/CLM)

Mobile

B2C Platforms

Employee Portals & Intranets

B2B Commerce

Cloud Computing

Application Outsourcing

Avnet Services by the numbers

700+ Employees

500+ Certifications

900+ Delivered Solutions Since 2003

$27+ Billion Financial backing as a subsidiary of Avnet

Introducing: BeeSocial Schahin !

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BeeSocial Timeline

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Jan-11 Jan-13 Apr-13 Dec-11 Mar-12

CIOHead of HR to attend Lotusphere

BeeSocial is launched on Feb

IBM Connections goes live

Decision to expand to all knowledge workers

POC for 100 users approved

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Business Needs & Requirements

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A Social Business Intranet idea is born The Sustainability story

– Knowledge management

– Best practices sharing

– Synergy

– Centralized and improved internal communication

Become a reference & benchmark in the market in terms of Quality Management

Be recognized as the best in the Industry

Engineering & Construction, Oil & Gas, Telecom, Real State Development, Energy

Business Requirements & Sponsors

Head of HR – Schahin Group should be attractive, innovative and up-to-date with the latest

technologies – Talent attraction & retention – Recruit post graduates and junior professionals

Head of Real State Development – Best practices sharing – Single repository for information – Information sharing – Process and productivity improvement

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Pilot for 100 users

How do we foster “good” usage vs non-productive usage

How do we prevent bad words

– Power users able to remove any content

Should we let the network control themselves

Is BeeSocial work or play ?

Interactions should be moderated

Planning & Launch

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Rules did not help, but actually prevented adoption

Moderation was a major slow down

Restricted number of users made sharing difficult

Managers initial objections

Cultural change

Initial Findings Not as easy

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Needed to remove the adoption barriers

– Removed moderations

• You are what you post

– Interactions, communication and sharing highly improved

– Tool became solid among the pilot group

Everybody was anxious to join and contribute

– Grow or fade away

– Expansion to all users was the natural and only way to go

– Others areas demanded access to the tool

– A corporate user is ready to collaborate and contribute in a Social Business environment

Decision to expand – 6 months later …

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Expansion begins

Partnership and support from IBM & Avnet Services

Internal communication campaign

email marketing / banners / mouse pads

stickers on the doors /house organ

Expansion Campaign

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Results so far

Quantitative Qualitative

Improved knowledge sharing

Improved engagement

Improved commitment

Communities - 157 Files - 5586

Activities - 130

Blogs - 93 Forums - 334

Profiles - 1000

Windows Plug-in

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Popular tools

Popular Comunities

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A message from Schahin’s CHRO

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Future & Next Steps

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BeeSocial to become the new Intranet

– Natural way to go

– Adoption rate shows Bee Social is already the workspace of choice

– Migrate intranet data into Bee Social

Gradually migrate other systems data into Bee Social

Migrate Quickr Data and use cases into Bee Social

Future & Next Steps

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Solution & Technical Overview

The POC Specification

BeeSocial running on single instance on Amazon EC2

– Run, operated and managed by Ascendant

Basic Look&Feel – Almost no customization

IBM Connections Profiles populated from Peoplesoft – Batch file update daily – Selected fields editable

Password change application developed by Ascendant

No SSO

Integrated with Windows Explorer and Lotus Notes

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Enterprise Blue for Connections

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Everything for one simple Per User / Per Year price

IBM Connections

Social Business Enterprise Software

Global, 24x7, Managed Support

Global, Secure, Reliable, Cloud Computing

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+

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Social Software On the cloud 24x7 Support Private / Single-Tenant

Cloud / SaaS architecture

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On-premises architecture

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Access Connect Online to complete your session surveys using any: – Web or mobile browser – Connect Online kiosk onsite

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Acknowledgements and Disclaimers

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