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To view the recorded version of the Sandvine webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/sandvine
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Making Cents of Internet Phenomena Through Network Business Intelligence
Matt Duench – Product Marketing Manager, Sandvine
Market share and innovation leader
• Delivering more powerful solutions, sooner
Deployed by >200 CSPs worldwide,
serving >300 million subscribers
• Any access technology, any scale
Trusted global telecoms vendor
• Founded in 2001, listed on TSX & LSE
• ~$90 M (USD) annual revenue
• >500 employees
• Regional support, services and sales
• HQ in Waterloo, Canada
Sandvine, At a Glance
The Most Industry Firsts and Exclusives
Recognized Experts in Consumer Traffic
Why Sandvine?
With Sandvine in the network, customers
enjoy:
• Low Total Cost of Ownership
• Unparalleled Business Intelligence
• Short Time-to-Market
• Increased Revenue Potential
• More Solutions
The Market Share and Innovation
Leader
Traffic Classification Technology
• Insight and metrics unavailable with any other vendor provides the strongest data foundation
Reporting Tools
• Powerful, customizable reports with the widest range of configuration options
Analytics Capabilities
• The only network policy control vendor to deliver true analytics capabilities
Why Network Business Intelligence?
Business Intelligence addresses a
range of converging factors
• Internet landscape is constantly shifting
• New consumer technologies enable new subscriber behaviors
Rapid Market Evolution
• Information exists in many systems, but is rarely leveraged, due to consolidation challenges or privacy concerns
Data Silos
• Valuable decisions are made absent critical information, with assumptions filling in the blanks
Incomplete Information
Building Intelligent, Profitable Networks
A complete business intelligence solution is comprised of
Sandvine’s Network Analytics and Network Demographics
products, enabling CSPs to understand the network’s past,
present and future to make better business decisions.
Unparalleled network
business intelligence
Increased revenue by
enabling new services
and streams
Reduced costs by
deferring capital and
improving operations
Network Demographics
Understand past network and subscriber behaviors to
empower decision making for operations and
engineering teams.
Endless Customization Powerful reporting Intuitive Interface
Network Demographics Business Intelligence: Product Suite Overview
Customized and scheduled reports
Web services API for data export
Intuitive interface guides the user
Network Analytics
Understand your network's present and predict the
future to seize opportunities and make strategic
decisions.
Trend Projection Third-party Integration Focused Analysis
Focused Dashboards for Focused Analysis Network Analytics: Product Overview
Network
Summary
Dashboard
Real-Time
Entertainment
Dashboard
Traffic
Management
Dashboard
Usage
Management
Dashboard
IPv6 Transition
Dashboard Peak Period
Analysis
Dashboard
: Included with the Network Analytics base software license
Business Intelligence Criteria
Primary Users Network insight for operations/engineering
teams Business insight for the entire organization
Time Focus Explores past conditions Uses analytics tools to display past and future
behaviors
User Interface Web-based GUI to access database and report
navigation tree Web-based GUI with interactive dashboards
Public API Web-services API Integrated Data Warehouse
Built-in Statistical and
Algorithmic Analysis
a
Extract, Transform and Load
(ETL) Process Exports data to 3rd Party Systems
Imports and exports data to/from 3rd Party
Systems
Data Export to 3rd party
systems a a
Data Import from 3rd party
systems
a
Flexibility of Presentation and
Report Customization
Create and run customized reports with
unlimited configuration and presentation
options (sum, averages, max, min, etc.)
Administrators can create and run
customized reports with standard
customization options
Export Charts & Graphics a a
Customized Report Scheduling
and Delivery a
a
Reporting on Custom Policy
Measurements a
Report Scalability Network-wide or extremely granular views of
individual subscribers and network resources
Network-wide views of millions of subscribers
& thousands of network resources
Isolated Events can Shift Usage
Global data usage continues to rise Global Internet Phenomena Report
Mobile networks: The world leader of mobile
data consumption is Asia with a mean monthly
usage of 659 MB, up 10% in the last six months
Fixed networks: Mean monthly data usage has
increased by 120% from 23GB to 51GB in the
past year on North American fixed line
networks
• 51GB is equivalent to 81 hours of video
How subscribers are distributed
across potential service tiers in North
America:
Thinking About Service Tiers? Global Internet Phenomena Report
Bucket Size % of Subscribers
>1TB 0.07%
>500 GB 0.5%
>300 GB 1.5%
>200 GB 4.1%
>100 GB 11.2%
>50 GB 22.4%
>10 GB 56.3%
Real-Time Entertainment will be 60% by mid-2015
U.S. Mobile Traffic Projections Global Internet Phenomena Report
Real-Time Entertainment is dominant Global Internet Phenomena Report
In Europe, YouTube represents more than 20%
of peak period downstream traffic on mobile
networks
Netflix dominates North American fixed
networks accounting for 33% of peak period
downstream traffic
Other video services on North American fixed
networks include Amazon (1.8%), Hulu (1.4%)
and HBO Go (0.5%)
A top three application on most fixed and
mobile access networks
Europe
• Fixed - 22.3%
• Mobile – 21.8%
North America
• Fixed – 14.78%
• Mobile – 30.97%
Asia-Pacific
• Mobile – 15.9%
YouTube is the Global Video Leader Global Internet Phenomena Report
Apple product launches generate
significant traffic surges
• 9x increase on iOS 6 launch day
• 6x increase on 10.8 launch day
One Bad Apple Global Internet Phenomena Report
P2P Filesharing is losing ground Global Internet Phenomena Report
BitTorrent continues to decline in application-
share, accounting for 16% of total traffic in
Europe and is slightly smaller in North America,
accounting for 12%
In Asia-Pacific, where there are fewer paid
over-the-top video services available,
BitTorrent accounts for 36% of total traffic
Europe, Fixed Access Global Internet Phenomena Report
Europe, Fixed Access Global Internet Phenomena Report
Europe, Mobile Access Global Internet Phenomena Report
Europe, Mobile Access Global Internet Phenomena Report
Europe, Wi-Fi Global Internet Phenomena Report
Really unique peak period
Europe, Wi-Fi Global Internet Phenomena Report
Asia-Pacific, Mobile Access Global Internet Phenomena Report
Asia-Pacific, Mobile Access Global Internet Phenomena Report
North America, Fixed Access Global Internet Phenomena Report
North America, Fixed Access Global Internet Phenomena Report
North America, Mobile Access Global Internet Phenomena Report
North America, Mobile Access Global Internet Phenomena Report
The Sandvine Crystal Ball Global Internet Phenomena Report
Three Key Conclusions Global Internet Phenomena Report
Global data usage continues to rise
Real-Time Entertainment is dominant
P2P Filesharing is losing ground
The Sandvine Crystal Ball Global Internet Phenomena Report
The Sandvine Crystal Ball Global Internet Phenomena Report
The Sandvine Crystal Ball Global Internet Phenomena Report
The Sandvine Crystal Ball Global Internet Phenomena Report
The Sandvine Crystal Ball Global Internet Phenomena Report
The Sandvine Crystal Ball Global Internet Phenomena Report
How Network Business Intelligence
Products are Used Today
Service Creation
Customer Experience Management
Cost Reduction
Case Study: Optimizing CapEx with Metrics that Matter
“Working with Sandvine since 2008 has brought us closer to understanding and
acting on the needs of our customers, while improving revenue opportunities and the
cost-effectiveness of our network.”
Vicente San Miguel CTO, Telefónica Corporate
Global Internet Phenomena Report
www.sandvine.com
To view the recorded webinar, please register here:
http://webexpo.computaris.com/webinars/sandvine