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Bi-annual report examining a representative cross-section of the world's leading fixed and mobile data providers for 1H 2013
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1H 2013 Global Internet Phenomena Report
1H 2013 Global Internet Phenomena Report
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Global Internet Phenomena ProgramGlobal Internet Phenomena Program
An ongoing program to identify and measure Internet trends• Regional examination• Global aggregation
An ongoing program to identify and measure Internet trends• Regional examination• Global aggregation
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MethodologyMethodology
All data comes from Sandvine customers who consent to participate in the reportA script collects high level (lowest common denominator), subscriber anonymous data• No service plan details (speed/quota)• Two weeks of network usage to build average
day metrics• Subscriber consumption based on previous
day, week, month from collection date
Data is validated, then amalgamated togetherSame methodology in place since 2009
All data comes from Sandvine customers who consent to participate in the reportA script collects high level (lowest common denominator), subscriber anonymous data• No service plan details (speed/quota)• Two weeks of network usage to build average
day metrics• Subscriber consumption based on previous
day, week, month from collection date
Data is validated, then amalgamated togetherSame methodology in place since 2009
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Key Findings: Global Data UsageKey Findings: Global Data Usage
European mobile monthly usage increased 25% to 311MB in just six monthsSkype and other communications applications represent over 7% of traffic in Latin AmericaFilesharing applications like BitTorrent continue to lose share in many regions but still account for 30% of traffic on Asia-Pacific fixed access networksTablets and smartphones consume over 20% of all fixed data in North America
European mobile monthly usage increased 25% to 311MB in just six monthsSkype and other communications applications represent over 7% of traffic in Latin AmericaFilesharing applications like BitTorrent continue to lose share in many regions but still account for 30% of traffic on Asia-Pacific fixed access networksTablets and smartphones consume over 20% of all fixed data in North America
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Key Findings: Real-Time EntertainmentKey Findings: Real-Time EntertainmentApple devices (iPads, iPhones, iPods, AppleTVs, and Macs) represent 35% of all audio and video streaming on North American home networksYouTube accounts for over 20% of mobile downstream traffic in North America, Europe and Latin AmericaNetflix mobile data usage share doubled in the last 12 months in North America
Apple devices (iPads, iPhones, iPods, AppleTVs, and Macs) represent 35% of all audio and video streaming on North American home networksYouTube accounts for over 20% of mobile downstream traffic in North America, Europe and Latin AmericaNetflix mobile data usage share doubled in the last 12 months in North America
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Key Findings: SMS Revenue LeakageKey Findings: SMS Revenue LeakageOn a Tier-1 European Mobile Operator• For every subscriber on the network, 10
WhatsApp messages are sent and received each day
• 3% of all WhatsApp messages sent include a media file such as a photo or video
On a Tier-1 European Mobile Operator• For every subscriber on the network, 10
WhatsApp messages are sent and received each day
• 3% of all WhatsApp messages sent include a media file such as a photo or video
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Home Roaming - NA, Fixed AccessHome Roaming - NA, Fixed Access
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US Fixed Access Traffic ProjectionsUS Fixed Access Traffic Projections
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US Mobile Access Traffic ProjectionsUS Mobile Access Traffic Projections
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Regional FindingsRegional Findings
On the following slides, relevant charts and tables are available for:• North America• Latin America• Europe• Asia-Pacific
On the following slides, relevant charts and tables are available for:• North America• Latin America• Europe• Asia-Pacific
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North America, Fixed AccessNorth America, Fixed Access
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North America, Fixed AccessNorth America, Fixed Access
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North America, Mobile AccessNorth America, Mobile Access
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North America, Mobile AccessNorth America, Mobile Access
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Europe, Fixed AccessEurope, Fixed Access
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Europe, Fixed AccessEurope, Fixed Access
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Europe, Mobile AccessEurope, Mobile Access
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Europe, Mobile AccessEurope, Mobile Access
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Asia-Pacific, Fixed AccessAsia-Pacific, Fixed Access
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Asia-Pacific, Fixed AccessAsia-Pacific, Fixed Access
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Asia-Pacific, Mobile AccessAsia-Pacific, Mobile Access
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Asia-Pacific, Mobile AccessAsia-Pacific, Mobile Access
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Latin America, Fixed AccessLatin America, Fixed Access
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Latin America, Fixed AccessLatin America, Fixed Access
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Latin America, Mobile AccessLatin America, Mobile Access
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Latin America, Mobile AccessLatin America, Mobile Access
