R I D O G U L O U S L A B SLifesty le Wearables for Dogs

$61 billion industry ($7b on training, $3.4b on toys)

One of only few markets to grow during recession

More spent on pets than on movies or beer

More dogs than children in US

9 of 10 people view their dog as part of the family

Americans are obsessed with their dogs!

170 million wearables expected by 2017

Increased concern about health and wellness

“Quantified self”

Younger generations are on-the-go, mobile and tech savvy

Americans are obsessed with wearables!

Who We ArePack Leader in the Quantified Canine RevolutionCreating the most advanced dog collar ever made

MissionCreate healthy and balanced relationships between

dogs and the people who care for them

PromiseWe will bring you and your dog closer than

ever so you’re both safe and happy

INSIGHT SUPPORTCONNECTION REWARDS

CONNECTIONOwners connected with their dogs and caretakes

no matter where in the world they are

INSIGHTUnderstanding your dog’s behavior to improve

your own as a more prepared owner

SUPPORTEducation and community always

there for every parent

REWARDSReal life incentives to encourage better

care & reduce cost of ownership

Our Product Becomes

Wireless Leash

Activity Tracker

Location Monitor

Family Hub

Social Doggie Community

Target Market20 - 45 year old, tech savvy, middle & upper income, urban/suburban, Smartphone-owning, dog parents

Dogs in the USA 81M

Owners with +75K (33%)

41MAged between 18-54 (51%)

21.5MSmartphone penetration (52%)

7.1M

Discretionary pet spending (33%) 2.3M

2.3M

MARKET SIZE

81M

41M

21.5M

7.1M

Marketing Plan

Strategic AlliancesBuild the Buzz Traditional 2.0Events

Build the Buzz

Social Media Campaign

Celebrity & Pop Culture Endorsements

Paid Ads

PR in Dog & Tech Publications

Blog as Authority figure in Dog space

Events

Promos at Dog & Tech Shows

Crowdfunding Campaign

Sponsorship of Local Community Dog Events

HSN

Traditional Digital

SEO w Dog & Tech Blog

SM Ads, Adwords, Hashtags

Email Campaign

Leverage our Pet Company Network

Buy One Give One with Charity Partner

Celebrity & Pop Culture Backing

Strategic Alliances

Business Model

Retail/WholesaleCollar and branded accessories

$150 - $200

Freemium

In-app purchases to upgrade and customize experience$0.49 - $9.99

Big DataPurchasing and activity habits of a targeted consumer group

License data at rates TBD

E-CommerceProduct & service sales from partnering businesses

5-10% per transaction

1000+ Social Reach

Key Hire:VP Sales

Kickstarter

3 Wholesale Agreements

APP MVP

May OctFeb SeptSept Oct/NovMar Aug Dec

timeline

Full working prototype

30+ Pre-orders

1stFactory Run

Pet CompanyPartnership

500+ Pre-orders

Join TopAccelerator Human

WearableIntegration

HolidayRelease

Key Hire:Chief Data Scientist

CEOSean

CPOTyesha

software products delivered

hardware products delivered

Nike, Intel, Walmart, DeLorean, Microsoft, Subaru, ASRS

Co-Authored $4.6 billion investment policy statement

CTOJonathan

CMOLilly

EngineerAzmat

DesignerFabian

20+

15+

notable clients

notable project

Team

Dr. Robert HisrichDirector of

EntrepreneurshipThunderbird School

of Global Management

Jeanette PrzygodaWorld Renown

Dog Trainer

Roman RackwitzGamification Expert

& Consultant

Andreas DiehlCustomer Dev

& Biz Dev Expert

Advisors

= YES = NO = KINDA

Whistle Fitbark Tagg nextCollar Tractive Voyce

API IntegrationGrowth Platform

Monthly Fee

R I D O G U L O U S L A B S

Full Collar

Activity Tracking

Training Tools

GPS

Gamification

“I’m very interested in the invisible fence option. Great idea!!”Jenny R.

“I am interested in joining your team at Ridogulous labs. I am confident that I can take your product to the national & international level you are looking for.”

Adam A.

“I’m interested in selling your smart collar though our website. I think this would be extremely popular among our [1 million] members.”

Natalie P. Touch Of Modern

“I’ve read a few articles about the collar that y’all are coming out with, and I’m really excited!”

Courtney Y.

Balance

ResponsibilityFamily

Special Club