researching your market with social

networks

the web

“I participate, therefore I am”

Tim Noonanblind guy getting into Web2.0

people like

contributing

“understand & consider the person who'll experience

your design while you design”

Christina Wodtke

management attitudes abound

“it’ll take too long”

“too expensive”

“Those of you who think you know it all are annoying to those

of us that do.”

unknown

think.

“insanity is doing the same thing over and over again and

expecting different results”

Benjamin Franklin

justify

iterate

social networks?

fast..

free?

crowds..

me!me!

me!

who?

where?

who else knows them?

‘I blog too, you know?’

convenience

random

where do they hang out?

Define

what is your problem?

how do you get answers?

search

conversations

readsurveywebsites

data

focus groups

ask ?s

observe

test

BALANCE

validity

confidence

reliability

sample

insight

causality

method

do

something

!

ask the right questions

It’s personal!

and public

Open it up^

social talkback

read!

www.tangler.com

Validate

real-life focus group?

STOP!do enough & no more

www.objectivedigital.com