Reimagine Your Business in a Digital-First World with Microsoft

Digital Transformation

and the Microsoft Platform

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Perficient is a leading technology and

management consulting firm serving Global

2000 and enterprise clients throughout

North America.

We deliver digital experience, business optimization

and industry solutions that enable clients to improve

productivity and competitiveness; strengthen

relationships with customers, suppliers, and partners;

and reduce costs.

ABOUT PERFICIENT

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PERFICIENT PROFILEFounded in 1997

Public, NASDAQ: PRFT

2014 revenue $456.7 million

Major market locations:Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati, Columbus,

Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee,

Minneapolis, New York City, Northern California, Oxford (UK), Southern California,

St. Louis, Toronto

Global delivery centers in China and India

>2,600 colleagues

Dedicated solution practices

~90% repeat business rate

Alliance partnerships with major technology vendors

Multiple vendor/industry technology and growth awards

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INDUSTRIES

Healthcare

Financial Services

Life Sciences

Retail & Consumer Goods

Automotive & Transportation

High Tech

Telecom

Energy & Utilities

Manufacturing

Media & Entertainment

INTEGRATIONIntegration Frameworks

Cloud ArchitectureReference Architecture

Application IntegrationEnterprise Application IntegrationService Oriented Architecture

Process & Content IntegrationBusiness Process ManagementComplex Event ProcessingRules Engines

DATA & CONTENTBusiness Analytics

Business IntelligencePredictive AnalyticsReporting

Structured Data ManagementData Integration, Quality & GovernanceEnterprise Data WarehouseMaster Data ManagementProduct & Information Mgmt

Unstructured Data ManagementBig DataContent IntelligenceContent Management

Enterprise Search

CUSTOMER EXPERIENCECustomer 360

Multi Channel EnablementRelationship ManagementSocial Engagement

CommerceMarketing Strategy ImplementationOrder ManagementSupply Chain ManagementService & SupportManaged Hosting

Sales & Service SupportCustomer Service, Sales Force Automation

Experience DesignStrategic Roadmaps & Envision Workshops User Research & Metrics AnalysisCreative & Interaction DesignCustom & Responsive UI Development

Digital MarketingSearch Engine MarketingOnline AdvertisingContent StrategyConversion Optimization

Management Consulting

OUR SOLUTIONS PORTFOLIOPORTALPortal Frameworks

SearchSecurityWeb AnalyticsWeb Content Management

Social & CollaborationMobilityExperience Design

BUSINESS OPERATIONSCorporate Performance Management

Budgeting, Forecasting & PlanningBusiness Analysis & Predictive Analytics

Enterprise Business SolutionsOracle EBSVertex Tax Solutions

Human Resource SolutionsEmployee Portals Human Resource ManagementTalent Management

Enterprise Social PlatformsSocial StrategyLync Unified CommunicationsOffice 365

Management Consulting

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Perficient has consistently been recognized by

Microsoft as one of the software giant’s most valuable

partners – and especially in regards to the cloud.

With nationally-known experts on the Office 365, Azure

and Yammer platforms – as well as a deep and rich

history in SharePoint, Lync (now Skype for Business),

and Exchange – we are well positioned to partner with

you as you transform your business.

Perficient & Microsoft

A rich relationship that has made us a

Premier Cloud Partner, Nationwide

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OUR SPEAKER

Rich Wood, Director at Perficient

• Enterprise technology strategist and leader of high-performing technology consulting teams

• Recognized thought leader in enterprise social networking, intranets and collaboration

• Digital transformation experience on both sides of the coin: customer experience and business

optimization alike

• Regularly publishes industry analysis at CMSWire.com

• Presents at regional and national forums including SharePoint

Conference 2014

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Digital Transformation with the Microsoft Platform

AGENDA

What is Digital Transformation? What will it do for me?

– Customer Experience

– Business Optimization

Where does Microsoft fit?

Where and when Microsoft Partners add value

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What is Digital Transformation?

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What is Digital Transformation?

The realignment of, or new investment in,

technology and business models to more

effectively engage digital customers at every

point in the customer experience lifecycle.

— Altimeter

“

”

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In Other Words...

Differentiationdeliveredefficiently

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The Goal is Digital Maturity

Digital customer experience

(differentiation)

Digital operational excellence(efficiency)

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The Goal is Digital Maturity


(differentiation)

Digital operational excellence(efficiency)

Digital maturity

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Transform: From Digital Prey to Digital Predator

Source: Forrester Research, 2015


Digital operational excellence

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Digital Transformation Part 1:

Customer Experience

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CX = Sum of All Interactions with a Brand

PRODUCTS

BROADCAST

PUBLICATIONS SOCIAL

EVENTS

DIRECT MAIL

IN STORE

WEB

MOBILE

EMAIL

BRANCH

GAMING

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CX Trends Driving Massive Change...

Rising Customer

ExpectationsAmazon, Zappos, Facebook,

Apple, et al are redefining

service, speed and ease-of-use

Continual

ConnectednessAdoption of digital channels is

driving demand for choice and

connectedness

Organizational

VelocityTech lowers barriers to entry

and increases speed; slow

response invites disruption

Abundance of

Customer DataRequires competency in turning

complex data into business

insight

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…but Most Companies Have Not Adapted

Source: Temkin Group Insight Report, State of CX Management 2014

Only 10% of large companies

have achieved top levels of

customer experience maturity

10 LEVEL 5+%

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CX Adapters Reap Benefits

Source: Gartner Research, “Leading on the Edge of Chaos”, 2013, Emmet Murphy and Mark Murphy)

Companies that

prioritize customer

experience generate

60% higher profits

than competitors

+60%

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CX Adapters Reap Benefits

Increase in

Company Value

=Increase in Customer

Retention

10Source: Bain & Company Study

% 30%

20

CX Leaders Outperform the Market

50%

40%

30%

20%

10%

0%

-10%

-20%

-30%

-40%

Customer Experience

Leaders

Customer Experience Laggards

S&P 500 Index

43%

15%

34%

Source: Watermark Consulting, 2013

6-year stock

performance of CX

leaders vs. S&P 500

vs. CX laggards

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Digital Transformation Part 2:

Business Optimization

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Digital Operations = Business Optimization

• Digitization of business operations in service of customers

• Focusing first on agility

• Secondly on maximizing efficiency

Source: Forrester Research, 2015

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Digital Operations: See Technology as a Strategic Asset

Solves all areas of a digital

architecture

Optimize operations using

APIs

Use agile and iterative

development techniques to

innovate rapidly

Prioritize investments in

digital assets that create

business agility

Create infrastructure

plasticity

Use customer

understanding to predict

the next best action

Use context to make it

personal

Measures success and

failure

Empower employees with

digital tools to build

collaboration networks

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Digital Operations: See Technology as a Strategic Asset


architecture


APIs



innovate rapidly



business agility


plasticity

Use customer




personal


failure




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The Great Enabler? The Cloud


architecture


APIs



innovate rapidly



business agility


plasticity

Use customer




personal


failure




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Great. So where does Microsoft fit?

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Where does Microsoft fit?

Office 365 and Azure:

How the Microsoft Cloud

Enables Digital

Transformation

Enabling CX:

How Microsoft Aligns

with Customer

Experience Trends

Products, Platforms and

Building Blocks:

How Microsoft pairs to

Digital Transformation

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The Cloud Enables Digital Transformation

MAKES BUSINESS MORE AGILE

LOWERS BARRIERS

SPEEDS TIME TO MARKET

OPERATIONALIZES PLATFORM COSTS

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LOWERS BARRIERS




30


LOWERS BARRIERS




31


LOWERS BARRIERS




32


LOWERS BARRIERS




33


LOWERS BARRIERS




34


LOWERS BARRIERS




35

The Microsoft Cloud Enables Digital Transformation via Business Optimization


LOWERS BARRIERS



36

Aligning the Microsoft Platform with CX Trends

Rising Customer

Expectations

Continual

Connectedness

Organizational

Velocity

Abundance of

Customer Data

37


Dynamics CRM Online

Azure PaaS: Platform as a Service

Azure IaaS: Infrastructure as a Service

Rising Customer

Expectations

Continual

Connectedness

Organizational

Velocity

Abundance of

Customer Data

38


Sitecore Experience Platform

Commerce Solutions

Dynamics CRM Online



Rising Customer

Expectations

Continual

Connectedness

Organizational

Velocity

Abundance of

Customer Data

39


Rising Customer

Expectations

Continual

Connectedness

Organizational

Velocity

Abundance of

Customer Data

Dynamics CRM Online

Office 365 Exchange Online

SharePoint Next Gen Portals

Yammer




Commerce Solutions

40


Rising Customer

Expectations

Continual

Connectedness

Organizational

Velocity

Abundance of

Customer Data

Dynamics CRM Online

Office 365 Exchange Online

SharePoint Next Gen Portals

Yammer



Delve and Dynamic Search

Power BI

SharePoint Classic


Commerce Solutions

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Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n

Where Microsoft fits: Platforms, Products and Building Blocks

42

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n

Customer Data


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Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n

Customer Data

Digital Marketing


44

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n

Customer Data

Digital Marketing

Digital Commerce


45

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n

Customer Data Email in the Cloud

Digital Marketing

Digital Commerce


46

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n


Digital Marketing Compelling Experiences

Digital Commerce


47

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n



Social, Business InsightsDigital Commerce


48

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n



Social, Business Insights

Development Platform: Custom Applications

Digital Commerce


49

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n



Social, Business Insights

Development Platform: Custom Applications

Infrastructure and Datacenter Solutions

Digital Commerce


50

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n


51

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n

Dynamics CRM Online


52

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n


Dynamics CRM Online


53

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n


Dynamics CRM Online


Commerce Solutions

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Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n


Dynamics CRM Online Office 365 Exchange Online


Commerce Solutions

55

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n



Sitecore Experience Platform SharePoint, Delve, Portals

Commerce Solutions

56

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n




Yammer, Power BICommerce Solutions

57

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n




Yammer, Power BI


Commerce Solutions

58

Customer

Experience

Business

Optimization

Dig

ital T

rans

form

atio

n




Yammer, Power BI


Azure IaaS: Infrastructure (even Datacenter!) as a Service

Commerce Solutions

5959

Where and When

Microsoft Partners add value

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The Microsoft Cloud Enables Digital Transformation via Business Optimization


LOWERS BARRIERS



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A Partner Helps You Plan the Transformation

CX Maturity Level

Understand organizational capability,

competency and capacity for executing

CX initiatives

Customer Insight

Establish a thorough understanding of

the customer’s journey and identify

needs across digital touch points

Aligned Vision

Define a bold, business-building vision

to align the organization around new

directions and opportunities

Business Forecast

Determine investments required to

execute the strategy; estimate potential

business impact (ROI)

Road Map

Plan resource allocation and initiative

sequencing across a multi-year time

horizon

Differentiating Strategies

Define distinct strategies to position the

brand for success as measured by key

performance indicators

Illustrated Future State

Demonstrate the potential of strategic

ideas with compelling mock-ups and

prototypes

Technology Audit

Assess tech capabilities, platforms

and partnerships to help inform

decision-making and investments

INSIGHT VISION PLAN

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A Partner Helps You Execute the Plan

Customer Focused… …and Engaged Employees

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UI Design

Digital Experience

Digital Commerce

CRM and Reporting

Mobile Apps & Responsive


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UI Design

Digital Experience

Change Management (OCM)

OCM Leadership

OCM Design

OCM Training

OCM Communication

Digital Commerce

CRM and Reporting

Mobile Apps & Responsive


Sol

utio

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Registration Coming Soon…

Optimize Business Performance

by Moving Apps to the Microsoft Cloud

Wednesday, July 29 | 1:00 PM CT

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Thank you!