FUTURE OF USER GENERATED CONTENT

THE FUTUREOF RETAIL

o In the future, there will be no ‘online retail’ – just retail.

o Omnichannel – Consumers simultaneously shopping across all channels.

IT’S BEEN SAID BEFORE…

o Amazon was a purebred online retailer, and now it’s opening stores

AMAZON

THE FOUNDATION OF SHOPPING

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o It doesn’t matter how technology evolves, people will always be the ones doing the buying, and people will always be the ones whose opinions matter most

You need to move back into what’s at the foundation of shopping: your customer.

o Retail 15 years ago – How different is that now?

PUTTING THIS INTO SOME CONTEXT

o How do you keep people entertained?

THE FUTURE OF SHOPPING

FOCUS

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o Put customer data, in the form of UGC, at the heart of everything you do, and then adapt it across all channels.

If you focus too much on what you can do for each channel, then putting it all together to try and create a unified experience, you’re making life much harder.

It’s all about making it easier and better for the customer – making the whole shopping experience as frictionless as payment.

SHOPPING EXPERIENCE

ELIMINATING SHOWROOMING

o We don’t talk about it anymore, but has the problem really been fixed or have we just adapted and learnt to live with it?

THE ISSUE OF SHOWROOMING

o Why go and repeat the same process online?

o Facilitate access to expert and consumer opinion in-store.

o Consumers’ next step is to go online, but what will the online world look like in the future?

UGC AS A WAY TO ENGAGE

THE ONLINE WORLD IN THE FUTURE

o Search won’t be around in 10 years time. You’ll no longer search, you’ll find.

o UGC in advertising

o Intuitive product placement, video walls combining personal life/news/purchasing preferences

o Consumer data and personalisation

SEO AND ADVERTISING

HOW TO GET STARTED WITH UGC

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http://vimeo.com/99011155

IT’S ALL ABOUT CONTENT- 10 YEARS AGO

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IT’S ALL ABOUT CONTENT - TODAY

ReevooTM – Real reviews, from customers like you.

As consumer trust in traditional advertising declines, brands are looking to engage with consumers by associating with the content they consume everyday.

Managing UGC present CMOs with their greatest opportunity and threat.

UGC IN STORE

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o Engagement – more time spent on site translated to more time spent in store

o Conversion – Reading reviews gives consumers that extra confidence to buy

o Basket size – Not only consumers are more likely to buy, they also tend to spend more.

Online VS Offline – Is there really a difference?

UGC IN STORE

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o User experience – Giving consumers all the information they need about what you’re selling.

o Beyond the webpage – Content should be used beyond the website, so why would putting a score or a poster with some reviews next to a product be enough?

Online VS Offline – Is there really a difference?

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https://vimeo.com/105328152

IT’S ALL ABOUT TRUST

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Reevoo acts as an independent platform between Brands, Retailers and Consumers and is fully committed to trust, authenticity and transparency.

ReevooTM – Real reviews, from customers like you.

8,000,000 reviewscollected and counting...

100,000,000 impressionsserved per month

1,000,000 members P2P community

THE REEVOO NETWORKConnecting over 200 brands around the world with their

customers.

Thank you!We are Reevoo.

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