Real Estate, Property and iBeacon

Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com

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Real Estate, Property and iBeacon

Proximity software track record at scale (350M phones) Who are we? Proximity Nerds!

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Impronto

‣  Java/Bluetooth Middleware based on JSR82 standard

‣  Simplify Bluetooth for Java Devs

‣  Sold to handset manufacturers

‣  LG, Samsung, Motorola, SonyEricsson

‣  350M+ shipped

LocalSocial

‣  Proximity Platform for the Smartphone Age

‣  Simplify creation of proximity-enabled apps and services

‣  WiFi, Bluetooth, NFC, Bluetooth Smart, iBeacon

‣  SDK, API, Cloud CMS, Apps

‣  Build out full stack

‣  Manage Locations, Zones, Beacons

‣  Pre-canned Proximity Interactions

‣  Greetings

‣  Notifications

‣  Offers

‣  Rewards

‣  More++

Property Concierge Proposal

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twitter: @localsocial blog: blog.mylocalsocial.com

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College Square Brand New Housing Scheme, Dublin, Ireland €600K- 750K range

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Exec Summary

Proposal in Detail

Background on LocalSocial

Support / New Features

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Exec Summary

Proposal in Detail



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Savills On Show Property Concierge on Mobile, powered by LocalSocial

Launch “Savills on Show” - a “Property Concierge” powered by LocalSocial

Proposal Summary

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One sentence Property Concierge for Savills New Home Builds

Features -  Re-uses the LocalSocial App (iOS) -  Trigger Welcome Messages / Greetings -  “Handsfree” digital overlay as customer walks the property -  Context specific product information and content -  Promotions that only unlock on-premise -  Analytics of visitor behaviour and traffic

Phasing Phase 1 : Development / Preparation / setup test / sign off Phase 2 : College Square Launch / rollout Phase 3 : Add features to College Square / Up to 3 other New Home Rollouts

Beacons 100 Beacons included

Apps LocalSocial iOS App

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Exec Summary

Proposal in Detail



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LocalSocial Our proposal is to offer a “Property Concierge” feature within the LocalSocial App, branded as “Savills On Show”. Launch at College Square

LocalSocial App : provides a “Property Concierge” when user enters a Savills New Home Build

Savills on Show

‣  Greetings on arrival

‣  Auto-display information for each room / house area

‣  Self-service property walkthrough

‣  Rich analytics for Savills ‣  Visit frequency, dwell times,

saves, more.. 14

Propose a phased rollout : phase 1 Overview

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Setup / Development

‣  Agree goals for College Square, target user base, styles of engagement, metrics

‣  Setup merchant Account, acquire content, test in app

‣  Plan beacon locations, ShopZones

‣  Development for any missing features; internal test

‣  Review & green light

4 Weeks


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Setup / Development

College Square Launch






‣  Promotion Invite users

‣  Merchandising & visible calls to action

‣  Run / monitor activity

‣  Change content and A/B test

‣  Acquire feedback

‣  Check progress, review goals for both College Square and following site rollouts

4 Weeks 2 Weeks


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Setup /Development

College Square Launch

College Square + 3 New Sites












‣  For new sites, repeat process:

‣  Setup & Plan each site

‣  Deploy beacons to each new site and test

‣  Analytics review, information performance, offer or promotion behaviour

‣  Ongoing update / new features in platform

4 Weeks 2 Weeks 20 weeks


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Setup / Development Review College Square

Launch College Square +

3 New Sites












‣  For new sites, repeat process:

‣  Setup & Plan each site

‣  Deploy beacons to each new site and test

‣  Analytics review, information performance, offer or promotion behaviour

‣  Ongoing update / new features in platform

‣  Review overall performance

‣  Positives and negatives

‣  Next steps; white label app options; missing or new features

4 Weeks 2 Weeks 20 weeks 1 week

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In more detail… So that’s WHAT we propose to do. But now, HOW do we propose to do it?

Duration

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‣  We assumed a project period roughly to end of the year

•  Allows time to trial, review, and re-trial

•  Get College Square live

•  Review, improve and then roll out to other new Builds through the year.

•  Monthly fee covers running the service, phased introduction of new features, and ongoing support

Steps are roughly as follows Operational Steps

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Create dedicated Savills Account One Dashboard to manage everything

Setup Locations and Content ShopZones, Property Content, Welcome Messages

Configure & Install Beacons Test first at HQ, then in situ at College Square

Invite users / download LocalSocial https://itunes.apple.com/ie/app/localsocial

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Setup Locations in Savills Account

Rough outline: setup for College Square launch, then run until Christmas and use across all new build launches

Outline Timescales

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wk1 wk2-3 wk4 wk5-6 wk7 wk8-26 wk27

Kickoff Agree Goals, Content, Merchant Account, User segments, new development needed, Internal tests,

Development For any missing functionality; review and test

Preparation Setup College Square; test with internal team; check all content; start to invite users

Run and Add Review College Square progress; green light new builds; setup sites; test readiness

Review Full review; learnings; next steps

College Square Deploy for College Square; review analytics, usage, learnings

All sites Run / manage up to four sites; review analytics; add new features

Metrics

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‣  Should agree some up front

•  How many users trying out the app would be “a success”?

•  What sort of engagement with app would be ideal / desirable?

•  What could you learn from the analytics?

Needs discussion

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Exec Summary

Proposal in Detail



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New features

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‣  New requirements will arise •  We think it’s likely that new

requirements or features may be of interest during trial period

•  Suggest we prioritise and review weekly during the process

•  Happy to share Roadmap features that we already have planned (so you know what’s coming)

Support & Features

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‣  We use Trello •  Simple tool to track both

bugs / issues as well as feature requests

•  Available on web, plus free tools on mobile for all

•  Simple to use, but rich features (tags, votes, etc.)

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Exec Summary

Proposal in Detail



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Install

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Launch

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Data. Data. And Data. Which houses were most popular? Who dwelled longest? Which rooms didn’t work?

Track record in wireless middleware at scale LocalSocial : how we got here

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Impronto

‣  Java/Bluetooth Middleware based on JSR82 standard

‣  Sold to handset manufacturers

‣  LG, Samsung, Motorola, SonyEricsson

‣  300M+ units shipped

LocalSocial

‣  Proximity Platform

‣  Simplify creation of proximity-enabled apps and services

‣  WiFI, Bluetooth, NFC, Low Energy Bluetooth

‣  SDK, API, Cloud

‣  Build out for retail

‣  Offers

‣  Locations

‣  ShopZones

‣  Points

‣  Beacons

‣  Analytics

‣  Push / Pull APIs

Low Level Proximity Proximity Platform In-Store Engagement Platform

References / Background

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LinkedIn twitter Blog

Profile for Sean O Sullivan is here

@localsocial (Company) and and @sos100 (Sean O Sullivan)

Everything retail / Proximity and beacon based covered at blog.mylocalsocial.com

Sean O Sullivan twitter: @sos100 blog: blog.mylocalsocial.com

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In-store Engagement platform

Technology

Real Estate, Property and iBeacon