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Are you curious about LinkedIn’s pay-per-click (PPC) online ads? Do you wonder whether they’d be an effective component of your practice’s or company’s growth strategy? In this deck, examples of how to set up your first LinkedIn PPC campaign are shared, plus: - Key LinkedIn advertising statistics - Bids and budgets - Targeting - Creative Calls to Action (CTA) - Optimization - Monitoring & reporting
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Agenda
• Key LinkedIn advertising statistics • Bids and budgets • Targeting • Creative Calls to Action (CTA) • Optimization • Monitoring & reporting
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Bids & Budgets
• 3 ads per campaign • Vary headlines, call-‐to-‐action phrases, and images
• You can create up to 15 different ads / campaign
• Daily budget is max you are willing spend each day
• Minimum bid is $2; LinkedIn offers suggestions
Suggested Range Sample
Payment Method: ¤Pay per click (CPC) – Recommended Your bid (the maximum you are willing to pay per click)
USD Suggested Bid Range: 2.14 – 2.26 USD minimum bid 2.00 4.00
¢ Pay per 1,000 impressions (CPM)
Your Bid: 4.00 USD Suggested Bid Range: 2.14 USD – 2.26 USD minimum Bid: 2.00 USD
Targeting
I need this!
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Optimization ü Bid at the high range of the "Suggested Range” ü Continuously review and adjust your daily budget
ü Target campaigns with only one or two criteria to keep an audience of 150,000 to 400,000 members.
ü Follow the best practices for PPC ads, but keep several versions on hand to change out.
ü CTR is the most important thing to watch
Monitoring & Reporting
Take Aways 1. Create great ads with powerful copy and
relevant images 2. Target your ads to specific audiences 3. Split-‐test different variations of the campaign 4. Spend strategically 5. Measure ad performance
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