2009 2015

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Sponsored InMail Product Evolution

Real-time delivery: Sponsored InMail messages are delivered only when members are on LinkedIn

Design optimized for mobile:“Sticky” call to action button remain on top of content while user scrolls

Simplified desktop designPurpose-built to improve performance with clear calls to action, top banner position, prominent top sender position

The Next Generation Sponsored InMail

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Product Version Comparison

Current NEW

Delivery Type Fixed target list Real-time delivery

Average Open rate ~25% ~40%*

CTA on Mobile Below text “Sticky” button remains above content

Contracted Units Guaranteed Non-guaranteed**

Pricing Model Fixed cost per send 2nd price auction cost per send

Banner Creative 300x250, 300x600 300x250

Banner format Image, Flash, Javascript tag .Jpeg, .gif, .png

* Average performance of pilot campaigns for approximately 45 customers

** Volume will be determined based on the clearing auction price

Who would you like to reach?

• Sponsored InMail Targeting Facets are identical to SU

• Ability to include/exclude facets*

• 100 Max Target Values (Companies, Skills, Etc)

Available Targeting Facets

Company Name, Industry, Size

Job Title, Function, Seniority

Member Skills

Schools, Degree, Field of Study

Groups

Gender & Age

* Cannot include & include the same targeting facet

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Bid priceThis is the maximum the client is willing to pay. This will be used to determine who wins the auction. The higher the bid price, the more likely the win.

2nd highest bid priceThis is the bid price of the next highest bidder. The winner of the auction will only be charged $0.01 over the second highest-bidder’s bid price.

Floor priceThis is the lowest possible price for an audience. They system will not accept bids below the floor price. If there are no other bidders who have bid above the floor price, then the winner is charged $0.01 over the floor price.

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In the auction, there are three prices that matter

Sponsored InMail Components (See Submission Form)

Message

• Customized salutation

• Body text (up to 500 characters)

• Up to (1) body link

• (1) URL for Banner/Button

• 300x250 Image Banner (jpeg/gif)

• Formatting of the CTA cannot be changed.

• Custom legal text (when applicable)

Inbox• From: Logo/Photo

• From: Company/Person

• Subject & description

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Deliver valuable content to the most personal of LinkedIn channels – our members’ Inbox

Reach active members with messages sent only when they are on LinkedIn

Breakthrough the limits of traditional email marketing with 100% deliverability

Keep your key target audiences engaged across desktop and mobile

Drive conversions with the right content and personalized messages