Pure App + Patterns + Prolifics = Feeding Change

CONNECT WITH US:IT: Customized to Your Advantage

Pure Applications + Patterns + Prolifics = Feeding Change Summit by the Sea

Brad Hertenstein, MBA

Enterprise Architect, WebSphere Brand Leader

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What Makes Prolifics Different

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Global Delivery AdvantageFrom offices throughout North America, Europe, and Asia, we

deliver solutions across the world.

Core ValuesThought Leadership & Innovation: We invest in industry-specific

expertiseCustomer Centric: The value received by the client is the core focus of

every projectAccountability: We follow through on our commitments

Trust & Teamwork: We establish long term partnerships with our clientsEthical Behavior & Integrity: Our reputation and employees = our most

important assets

Industry FocusProlifics utilizes its wealth of expertise to provide

comprehensive business solutions to all major industries.

Technical ExcellenceCombining business flexibility and cost

competitiveness with excellence in technical skill, Prolifics drives success.





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How Prolifics Can Help You

3

Adapt faster than the competition with continuous process improvement

Transform your applications to increase business agility

Create best-in-class customer and employee experiences. Become more social and collaborative

Gain actionable insight with an intelligent approach to security

BUSINESS PROCESS

MANAGEMENT

SOA INTEGRATION USER EXPERIENCE SECURITY

Drive business growth with proactive IT management

Maximize IT investments with end-to-end testing

Optimize business performance with smarter, faster decisions

Increase efficiency within your organization and achieve “straight through processing”

APPLICATIONINFRASTRUCTURE

TEST ADVISORY, APPLICATION TESTING &

TEST AUTOMATIONBUSINESS ANALYTICS

OPERATIONAL DECISION

MANAGEMENT (ODM)

Simplify employee and customer access to the documents they need when they need them

Get the most out of your IT to create competitive advantage.

Leverage global expertise to support your IT environment

Optimize your software spend to achieve business value

ENTERPRISE CONTENT MANAGEMENT

ADVISORY SERVICES

MANAGED SERVICES

SOFTWARE





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Technology Evolution in IT Operations

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

• According to Gartner’s analysis worldwide IT spending in 2013 was about $3.7T• IBM’s 2012 Data Center Study showed that only 1 in 5 organizations allocate more than

half their IT budget to new projects and innovation

~ $2T in IT annual spend in Operations

Least efficient data centersUse of new technology:43% first and fast technology

adoption1% move virtual machines to meet

desired outcomes21% use storage virtualization3% use a storage service catalog

(tiered storage)

Results:

65%

New projects

35%

Most efficient data centersUse of new technology:86% first and fast technology

adoption58% move virtual machines to

meet desired outcomes93% use storage virtualization87% use a storage service catalog

(tiered storage)

Results

47% 53%

Newprojects

Maintaining existing infrastructure

Maintaining existing infrastructure

http://www.ibm.com/data-center/study






Project delays further inhibit…

Top Causes of Project Delays

HardwareTroubleshooting and tuning production environment

Integration, configuration and testing of the infrastructure

Installation, cabling and network access for the environment

SoftwareIntegration, configuration and testing of applications

Integration, configuration and testing of middleware

Configuration, build and deployment of applications

45%

45%

29%

41%

35%

34%

Phase Time (days) Budget

Specify/design 73 - 96 14% - 16%

Procure 57 - 112 19% - 21%

Implement 74 – 93 12%

Configure/test 74 – 80 10% - 11%

Cluster & HA 66 – 104 11% - 12%

Backup 44 – 108 10%

Tune 89 – 98 9% - 10%

Management 67 – 110 9 – 10%

34% of new IT projects (US) deploy late

Typical IT Project Time and Budget

From a commissioned study conducted by Forrester Consulting on behalf of IBM






Is your organization fully able to exploit emerging IT trends?

IT economics is driving

converging systems

Mobile, social, big data & analytics are redefining

client engagement

Cloud is the new delivery

model

IMPROVEIT EFFICIENCY

by simplifying the

IT lifecycle

ACCELERATE new

applications, big data and analytics

SIMPLIFY CLOUDapplication

platforms and infrastructure






Everything is Pizza when on a Diet!






Source: Albert Barron on LinkedIn, via @MarkRussinovich






Build In Your Expertise at Each Layer

Represents “commodity deployment” capability

Requires user to implement scripts, own part of the process

Broad coverage: handles the “everything else”

General Purpose Management

(e.g. PureFlex System)• Provision storage, VMs, VLANs, etc.• Runbook automation (scripts)• Infrastructure level monitoring

Deep value out of the box with no scripting through patterns

Environment is “modeled” by pattern creators, not “scripted” by users

Patterns available in PureSystems Centre for select IBM, ISV, and 3rd party products

Workload-Aware Management

(e.g. Pure Application System)• Configure middleware • Connect middleware components in multi-server topology

• Configure high availability• Policy-based elasticity• Ongoing lifecycle management• Middleware-level monitoring• ….all without scripting!

Most clients will need a mix of both






Patterns Target Middleware cost reduction

Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form

MonitoringLifecycleManagement

• Pre-defined application architecture for each part of the application (database, web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management

• In a deployable form, resulting in repeatable deployment with full lifecycle management

• Delivers superior results:• Speed: Faster time to setup, configure• Agility: Less time required to adapt to changes• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Elasticity: Scale up or down as needed• Repeatability/Control: Lower risk and errors






Prolifics gets you more Value, Just below the surface…

10%

90%

What if…… you need to customize IBM Middleware Patterns to your organization’s needs?

… you have/need a Cloud strategy for Middleware?

… you leverage Cloud economics to for development?

… you Deploy your Applications atop the Patterns you implement with cloud-like elasticity?

… you expand the scope of Pattern Implementation to include DevOps?

… you integrate automated application testing?

... you incorporate an IBM software licensing strategy along side your Pattern deployments?






Pure Application + Patterns as a catalyst for drastic cost savings.

Look beyond PaaS and Patterns alone.

We foresee almost every customer wanting patterns that automate multiple products for load balancing, monitoring, access control, and integration. So custom patterns will be a must-have.

This provides a way to deliver continuous build, continuous deploy, continuous test, in a efficient and effective way.

Application stability can be further enhanced though the use for phoenix servers, test servers that are torn down and recreated clean with each new deploy.

Enabling a move to a DevOps model where Development and Operations have a closer working relationship and we remove the over the wall mentality.

Integration expertise across multiple technologies makes Prolifics the leading IBM Partner in custom pattern development.










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14

Pre-Entitled and Pre-Optimized Middleware Patterns

(Entitlement Included to run on Full System)

Pre-Entitled and Pre-Optimized Middleware Patterns

(Entitlement Included to run on Full System)

Pre-Optimized IBM Middleware and ISV Patterns(Available for Additional Purchase)

Pre-Optimized IBM Middleware and ISV Patterns(Available for Additional Purchase)

Custom-built Patterns, Customized IBM Patterns

(Pattern-creation tools included)

Custom-built Patterns, Customized IBM Patterns

(Pattern-creation tools included)

Op

tim

ized

for

Pure

Applic

ati

on S

yst

em

Pre

-Enti

tled

Anything else that will run on a supported OSAnything else that will run on a supported OS

What Can I Run on Pure Applications?

Bre

adth

of

Covera

ge

Inte

gra

ted V

alu

e

OPEN!






Prolifics: Our PatternsProlifics has shared its ICAP in Patterns released

IBM ExtremeScale Java Object Cache

IBM Liberty Server for Developers

IBM UrbanCode Deploy 3rd Party: Splunk

Centralized Log Management

Apache JMeter Load/Testing

IBM Filenet P8 IBM Algorithmics* (Algo) –

Risk Management and Compliance

JDA Red Prairie* – Logistics Optimization * = under construction…

Prolifics’ custom Patterns in IBM Marketplace:






Patterns: DevOpsIBM UrbanCode Deploy

By adding UrbanCode Deploy we can automate the steps after infrastructure set up that might be needed to configure infrastructure beyond the pattern or any of the installed components. We also get a centralized dashboard of the version and status of all items on the on the promote to production path.






Patterns: Cloud Strategy Realized

Service on

PureApplication Service on SoftLayer is an environment allowing users to deploy and manage patterns with rental economics of public

cloud and isolation of private cloud. Potential use for Development, and other Use Cases

Cloud






Patterns/Application Cloud Strategy Realized

Combine PureApplication Service on SoftLayer with Pure Applications systems to realize new deployment capabilities

On-Premise

Service on

SMBs Growing to large enterprise

Dev/Test moving to Production

LoB moving to Corporate IT

Disaster Recovery as a service

Offloading tier 2 workload

Cloud Bursting

Cloud





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OptimalInvestmentSpend

Pure Application: Software Licensing

PureApplication System:Produces license usage reports which meet subcapacity licensing requirements

Prevents license overages by optionally taking action when a requested deployment would exceed entitlement:

Warn: send email to user and admin, but allow deployment

Enforce: reject deployment

Now supports the following license metrics: Processor Value Unit (PVU), Virtual Instance /

VM, Compute Node / Physical Server, Processor Core

Requires license expertise for optimal licensing

Prolifics’ IBM Software License Assessment and Review (iSOLAR) Program optimizes license costs

LicenseInventory

LicenseAllocation

LicenseOverageProtection





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iSOLAR – What is it? The iSOLAR Program is a consultative asset

management service which Prolifics provides its customers to optimize infrastructure, provide a technology roadmap, identify risks and save money.

Executed in confidence. All materials under optional NDA.

Provides Customer:1. Cost Savings – optimize software and hardware spend2. Visibility - Provides IT inventory data for actionable insight into a client’s IT infrastructure3. Planning - Improves infrastructure reporting, analysis and planning4. Compliance / Risk Reduction - Ensures accurate tracking and reporting of IBM licenses and lowers audit exposure.

Copyright © 2014 Prolifics. Do not distribute without permission.

Consists of two primary workstreams: Data Collection Assessment/Analysis:

Analyze Customer Asset Management Data IBM License Management Tool (ILMT)

Assessment and installation: Optional – iSOLAR+ Asset Management Analysis:

iSOLAR Data Analysis and IBM Technology Review






Patterns: Business ValueSample 3Yr TCO Comparison

TCO = 68% (Lower)

ROI = 351% (Higher)

Avoid investment (capital expenses) on HW, SW, Networking, Storage $3,542,000Avoid ongoing costs (operational expenses) on HW and SW maintenance $1,584,000Achieve faster set-up of infrastructure $19,440Improve environment design and deploy time $378,000Leverage patterns for repeatable quick provisioning $1,105,650Reduce defects and improve dev/test efficiencies $907,200Automate maintenance and change management $296,698Consolidate monitoring and improve incident management $264,384Automate capacity management and allocation of resources $198,288Improve security, asset management and compliance $622,080Reduce Energy and Facilities cost $163,987Avoid Revenue loss due to outages $51,370Increase Revenue with improved time to market $205,479Total Benefit for 3 years: $9,338,576Estimated Investment in 3 years: $2,072,000Net Benefit in 3 years: $7,266,576

Customers with holistic approach are projecting better returns than these…






How to get Started Build the vision and Share it Build a Business Case:

Think full lifecycle, Dev through Operations for ROI Analyze/Optimize your IBM Software spend for Patterns Set realistic budget Leverage your IBM Software spend – use Prolifics iSOLAR to maximize Utilize Softlayer – lower initial cost threshold and validate use as Dev platform

Identify a workload – but Don’t boil the ocean: make it feasible Get Creative – 3rd party apps may also be Pattern candidates

Start with a pilot/POC but set aggressive timelines and challenges Plan for Integration Needs (DBs, Sys Mgmt, Networking, Security,

Facilities, etc). But don’t let them derail you. EDUCATE, EDUCATE, EDUCATE:

In order to build Patterns, you must know how to integrate/Operate base Middleware

Make sure everyone knows their parts as well as tech training

Prolifics will partner with you to insure success.






Thank You!!






Contact US

April 8, 2023

www.prolifics.com

(407) 641-0763

[email protected]






Back Up Slides





CONNECT WITH US: 26Public | Copyright © 2014 Prolifics

Clients have entitlement to run the following software on the full capacity of the System Virtual System Patterns:

IBM OS Image for Red Hat Linux Systems v1 (RHEL 64-bit v6.2) IBM WebSphere Application Server Hypervisor Edition v7 (WAS 7.0.0.21) IBM WebSphere Application Server Hypervisor Edition v8 (WAS 8.0.0.2) IBM WebSphere Application Server Hypervisor Edition v8.5 (WAS 8.5.0.0) IBM WebSphere Application Server Hypervisor Edition v8.5 (WAS 8.5.5.0) IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU Acceleration) IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration) Automation Framework HV (for migrating applications)

Virtual Application Patterns: IBM Application Pattern for Java 1.0 IBM Workload Deployer Pattern for Web Applications v1 (with WAS v7) IBM Web Application Pattern 1.0, 2.0 (with WAS v8) IBM Transactional Database for Cloud v1.1 (with DB2 9.7 FP5) IBM Data Mart for Cloud v1.1 (with DB2 9.7 FP5)

Any other software that clients run on PureApplication System is traditionally licensed (i.e. PVUs) on a sub-capacity basis

Pre-Optimized and Pre-Entitled Middleware





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IBM Software Pattern Inventory for PureApplication System W1500 (Intel)

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• IBM SOA Policy Gateway 2.0, 2.5• IBM Software Delivery and LifeCycle Patterns

• Collaborative Lifecycle Mgmt 4.0.2• Rational Application Developer 8.5• Test Virtualization Server and Workbench

• IBM Transactional Database Pattern 1.1• IBM Web Application Pattern (1.0, 2.0) • IBM Web Content Manager 8.0• IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5) • IBM WebSphere Message Broker 8.0 • IBM WebSphere Cast Iron 6.4• IBM WebSphere Commerce Pattern 1.0 (for WC

Enterprise 7.0)• IBM WebSpere Datapower XG45 V5.0, V6.0• IBM WebSphere Datapower XI52 V5.0, V6.0• IBM WebSphere MQ 7.5• IBM WebSphere Portal Server 8.0• IBM WebSphere Transformation Extender Launcher 8.4,

8.4.1• Microsoft Dynamics v2008 • Microsoft Exchange for Intel • Microsoft Sharepoint V2010 • Microsoft SQL Server V2012• Oracle DB Enterprise Edition v11g, R2

• IBM API Management 2.0• IBM Application Pattern for Java 1.0• IBM Business Intelligence 1.0, 2.0• IBM Business Process Manager 8.0.1, 8.5 • IBM Connections 4.0• IBM Content Foundation Pattern 5.2• IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU

Acceleration)• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)• IBM Domino 9.0• IBM Encryption Pattern for Guardium Encryption Expert• IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM Informix 11.7, 12.10• IBM InfoSphere Information Server 9.1• IBM InfoSphere Master Data Management Standard

Edition and Advanced Edition, 11.0• IBM Integration Bus 9.0 (evolution of Message Broker) • IBM Maximo Asset Management 7.5• IBM Messaging Extension for Web App Pattern 2.0• IBM Mobile Application Platform 5.0.6, 6.0• IBM Operational Decision Manager 8.0.1, 8.5• IBM SOA Policy 2.0

Pre-entitled with PureApplication System





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IBM Software Pattern Inventory for PureApplication System W1700 (Power)

• IBM SOA Policy Gateway 2.0, 2.5• IBM Software Delivery and LifeCycle Patterns

• Collaborative Lifecycle Mgmt 4.0.2• Rational Application Developer 8.5

• IBM Transactional Database Pattern 1.1• IBM Web Application Pattern (1.0, 2.0) • IBM Web Content Manager 8.0• IBM WebSphere App Server HV (7.0, 8.0, 8.5, 8.5.5) • IBM WebSphere Message Broker 8.0 • IBM WebSphere Commerce Pattern 1.0 (for WC

Enterprise 7.0)• IBM WebSphere MQ 7.5• IBM WebSphere Portal Server 8.0• IBM WebSphere Transformation Extender Launcher 8.4,

8.4.1• Oracle DB Enterprise Edition v11g, R2

• IBM Application Pattern for Java 1.0• IBM Business Intelligence 1.0, 2.0• IBM Business Intelligence Pattern w/BLU Acceleration

1.0• IBM Business Process Manager 8.0.1, 8.5 • IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU

Acceleration)• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)• IBM Encryption Pattern for Guardium Encryption Expert• IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM Informix 11.7, 12.10• IBM InfoSphere Information Server 9.1• IBM Integration Bus 9.0 (evolution of Message Broker)• IBM Maximo Asset Management 7.5• IBM Messaging Extension for Web App Pattern 2.0• IBM Mixed Language Application Modernization Pattern

1.0 (Runtime pre-entitled, Extensions separate purchase)

• IBM Mobile Application Platform 5.0.6, 6.0• IBM Operational Decision Manager 8.0.1, 8.5

Pre-entitled with PureApplication System






{Intro to Prolifics}






Intro to Prolifics

•Los Angeles•San Francisco

•London•Hamburg•Hyderabad•Pune

•Calabasas•New York•Boston•Philadelphia

•Washington DC

•Orlando

In business for over 35 years, Prolifics is a Global Technology Consulting company with 1300 employeesworldwide specializing in the expert delivery of end-to-end solutions utilizing IBM technologies.

Who Are We?






Company Snapshot

FY 2012: $105M35 years of continued growth

Over 150 global customers

are currently Fortune 1000 companies

Over 550technical certifications

SkillsYoY Revenue Growth

Customers

Services across the full project lifecycle including advisory services, architecture, business analysis, design, development,

testing, training, support, and system administration

End-to-End Services from Innovations to on-going Support and Maintenance

IBM Software LeadershipRepeat winner of multiple IBM Software awards, including the Beacon Award for Outstanding Technical Vitality.

More IBM Authorizations/Accreditations than any other IBM partner.






BPM Pattern and Typical Development Topology

Process Server Production

Process Server QA Test

Process Center Centralized repository

Centralized deployment Centralized governance

Process Server Staging Test

Integration Designer Workstation

Process Designer Workstation

Process CenterConsole

Unit Test Environment

IT Developers

Administrators

Business & IT Authors

Administrators

Process Admin Console

Runtime Environments

Administrators

BPM ApplicationPattern

Prolifics Pure Acceleration: BPM Pattern and Typical Development Topology





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Pure Application: Hardware





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PureApplication System W1500 W1500-32 W1500-64 W1500-96 W1500-192 W1500-384 W1500-608

Compute

Processor 8 core, 2.6GHz Intel Sandy Bridge EP processor, 115 W

Compute Node Dual Processor, 16-core, 256GB memory

Memory/Compute Node 256GB (8 2x16GB, 1333 MHz, DDR3, LP RDIMMS(1.35V))

Network cards/Compute Node 1 x EN4054 – 4 port 10Gb Ethernet Mezz Adapter

Fibre cards/Compute Node 1 x FC 3172 - 2 port 8Gb Fibre Channel Mezz Adapter

# Compute nodes 2 4 6 12 24 38

# Cores 32 64 96 192 384 608

Memory 512 GB 1 TB 1.5 TB 3.1 TB 6.1 TB 9.7 TB

Storage

Solid State Drive (SSD) 6 x 400GB 2.5 in. SSD (E-MLC) 16 x 400GB 2.5 in. SSD (E-MLC)

Hard Disk Drive (HDD) 40 x 600 GB 2.5 in. 10k HDD 80 x 600 GB 2.5 in. 10k HDD

Storage Controller 1 x IBM Storwize V7000 Disk System 2 x IBM Storwize V7000 Disk System

Storage Expansion 1 x IBM Storwise V700 Storage Drawer 2 x IBM Storwise V700 Storage Drawer

Total Storage SSD 2.4 TB unformatted / 1.6 TB usable 6.4 TB unformatted / 4.8 TB usable

Total Storage HDD 24.0 TB unformatted / 21.6 TB usable

48.0 TB unformatted / 43.2 TB usable

Network

Top of Rack Switches (TOR) BLADE Network Technologies TOR G8264 switches for Customer Data Center & Rack to Rack communications

Transceivers Choice of: 10GbE Fibre, 1GbE Fibre, 1GbE Copper, Direct Attach Cabling (DAC / Twinax)

Chassis

Network / Chassis 2 x EN4093 – BNT 10GbE

Fibre / Chassis 2 x FC5022– Brocade 48 16GbFC

Chassis 1 x Accipiter Chassis 3 x Accipiter Chassis

Power Power Distribution Unit (PDU)4 x 60A 1ph - North America 4 x 32A 1ph - International

4 x 60A 3ph - North America4 x 32A 3ph - International

Mmgt Node

2 x PureSystems Manager (PSM) 2 x Virtualization System Manager (VSM)

Rack Rack 1.3 M 19” Enterprise Rack 2.0 M 19” Enterprise Rack

Specs

Weight 365.6 Kg (815 lb)

385.6 Kg(850 lb)

936 Kg(2027 lb)

953 Kg(2095 lb)

1016 Kg(2232 lb)

1088 Kg (2391 lb)

Power Max: 5.5 kWTypical: 4.68 kW

Max: 6.5 kWTypical: 5.52 kW

Max: 7.9 kWTypical: 5.9kWLabel: 14kW

Max: 10.4 kWTypical: 7.8 kWLabel: 17.4 kW

Max: 15.4 kWTypical: 11.6 kWLabel: 24.3 kW

Max: 21.2 kWTyp.: 15.9 kWLabel: 31.1 kW

Dimensions Height: 1240 mm (49 in) / Depth: 1000 mm (39.4 in) / Width: 610 mm (24 in)

Height: 2.015 m (79.3 in) / Depth: 1.098 m (43.3 in) / Width: 0.644 m (25.4 in)



