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PURDICOM OVERVIEW 2015 | 1 WIRELESS+ ROADSHOW 2015

Purdicom Wireless Plus Roadshow Presentation

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Page 1: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 1

WIRELESS+ROADSHOW 2015

Page 2: Purdicom Wireless Plus Roadshow Presentation

PURDICOM BREAKDOWN

Page 3: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 3

ABOUTPURDICOM

Wireless, Cloud & Security Distributor

Purdicom is an award winning distributor specialising in Wireless, Cloud & Security technologies. Purdicom offers a dynamic

& proactive value-add distribution approach with exceptional technical, sales & marketing support.

Founded: 2005

Founder: Hugh Garrod

Location: Wantage, Oxfordshire

Channel: VARs, ISPs & MSPs only

Growth: 35 – 45% annually

Employees: 42 (Mar 2015)

Award & Achievements:

• Sunday Times Tech Track 100 2014

• Sunday Times Tech Track 100 2013

• Largest Ruckus Distributor 2013

• Largest Ruckus Distributor 2012

• ISO 9001:2008

Page 4: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 4

TODAY’SAGENDA

10.00am: Introductions and Agenda

10.15am: Ruckus Wireless - Super WiFi

10.40am: Cambium Networks - 5GHz PtP & PtMP

11.00am: iboss Security

11.15: Xclaim – Small Business, Big WiFi

11.25am: Break

11.45am: Siklu - Millimetre Wave

12.05pm: Repeatit - High Quality PtP & PtMP

12.25pm: DVTel - 4K CCTV Solutions

12.45pm: Lunch

1.45pm: Ceragon - Licensed Microwave

2.05pm: Purple WiFi

Agenda

Page 5: Purdicom Wireless Plus Roadshow Presentation

#WirelessPlus2015

Page 6: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 6

2005 2006 2007 2008 2009 2010 20132012 2014

£20.9m

2012

OURGROWTH

Since our birth in 2005, we’ve experienced rapid growth and have been recognised by the Sunday Times Tech Track 100

2015

£14.7m

£12.5m

£9.2m

£5.9m

£3.9m

Page 7: Purdicom Wireless Plus Roadshow Presentation

Purdicom has long been a prominent partner in EMEA for Ruckus and its value add ethos is filtered throughout each member of staff

from sales to technical support.” Jim Calderbank

Director of Sales EMEA, Ruckus Wireless

Page 8: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 8

Working tirelessly to sign ground breaking vendors whilst also providing customers with every area of

support possible, Purdicom builds long lasting and sustainable relationships.

OUR VENDORS

Page 9: Purdicom Wireless Plus Roadshow Presentation

It's an honour to work with the team at Purdicom. Purdicom has excellent relationships in the UK and is committed to customer satisfaction. We are excited to have Purdicom as a Siklu distributor”

Andrew WestermanSales Director Western Europe, Siklu

Page 10: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 10

WiFiManaged indoor & outdoor WiFi for BYOD challenges and networks of the future.

Network SecurityLeading web security, mobile device management and advanced threat protection.

Point to PointWireless backhaul and bridges connecting two sites with up to 2Gbps over 1 – 50km distances.

Guest & Social WiFi Guest WiFi with secure authentication and billing or social login / WiFi marketing.

Point to MultipointConnect a single site to multiple sites with up to 1Gbps over 1 – 30km distances.

Wireless+From the ISP backhaul to the web security, Wi-Fi or CCTV… We have a total solution.

OUR TECHNOLOGIES

Page 11: Purdicom Wireless Plus Roadshow Presentation

👥PARTNERSHIPBREAKDOWN

Page 12: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 12

OURCUSTOMERS

Value Added Resellers (VARs)

Customer Example:DigitalAir Wireless

Icomm Technologies

Internet Service Providers (ISPs)

Customer Examples:Metronet (UK)

Optimity

Managed Service Providers (MSPs)

Customer Examples:ASK4

Systems Integrator & Other

Customer Examples:ParkingEye

MLL Telecom

Page 13: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 13

✎ 🔗 ∞Introduce Vendors & Technology

Our account managers introduce new vendors & technologies to you helping you seed new opportunities

Train, Design & Plan with Your Team

Attend our regular technical & sales training courses. We also provide technical planning for free

Sales + Marketing + Finance Support

We provide unmatched sales, marketing & financial support to help you promote and sell effectively

Continually Add Value to Your Business

Whether you are a new customer or our oldest, we value your business and will strive to support you… always

OUR VALUE ADD

Page 14: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 14

5. GROW YOUR BUSINESS

We provide VARs, ISPs & MSPs the tools to growth their wireless, cloud & security business

🏆

4. RECEIVE PROACTIVE SUPPORT

Promote effectively with technical assistance & planning, marketing support and financial/credit support

3. TRAIN AND ENABLE

We offer sales & accredited training to support your team.

2. TECHNICALLY EVALUTE

Evaluate each vendor & technology on our portfolio and see what fits you

1. BECOME A PURDICOM PARTNER

Become a Purdicom partner and unlock value-added distribution unlike any other

PARTNER WITH US

Our account managers tailor the 5-step partnership plan to your business to enable Wireless, Cloud & Security success.

🔗

🎓

Page 15: Purdicom Wireless Plus Roadshow Presentation

PURDICOM OVERVIEW 2015 | 15

WHAT ISWIRELESS+

Page 16: Purdicom Wireless Plus Roadshow Presentation

Please Don’t Hesitate.

QUESTIONS?

Page 17: Purdicom Wireless Plus Roadshow Presentation

RUCKUS WIRELESS

Page 18: Purdicom Wireless Plus Roadshow Presentation

AN INTRODUCTION TO RUCKUS WIRELESS

Ian Walton

Territory Sales

Page 19: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW19

Fast and Fierce

Customers

44,000+Patents

100+ Granted

Formed

2004Sunnyvale, CA

Partners

11,000+

Page 20: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

2010 2016

694M

2.8B

874M1.1B

Ethernet devices

Wi-Fi devices

Source: iSuppli 2012

A WORLD GOING WI-FIAnnual Unit Shipments

Wi-Fi Powers the Post-PC Era

TabletsUltrabooks

o Wi-Fi has surpassed Ethernet

o Consumerisation of IT

o Low cost/bit in wireless data capacity

20

Lighting EnvironmentalSystems

Projectors

Page 21: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Two Key Markets

CarrierEnterprise

D I R E C T I N D I R E C T

67%FY

201333%

Page 22: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Enterprise WLAN Leadership

2013/2014

MarketScape

Report

Ruckus has a strong history of internal innovation…

The company continues to add to and redefine its value proposition.

IDC MarketScape: Enterprise WLAN Market

Ca

pa

bili

tie

s

Strategies

Page 23: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

36

9

11

CSCO

ARUN

RKUSOthers

Outpacing the WW WLAN MarketTop Five WLAN Vendor Market Share

Unit Shipments

23

HP

51

257

12

CSCO

ARUNRKUS

Others

MFG Revenue

HP 5

9

35

Page 24: Purdicom Wireless Plus Roadshow Presentation

Technical overview

Steve Groves

Systems Engineer

Page 25: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Ruckus Architecture Snapshot

26

APPLICATION PROGRAMMING INTERFACES

RUCKUS & THIRD PARTY APPLICATIONSRUCKUS

MOBILE APPS

PublicCloud

PrivateCloud

XaaS

ACCESS POINTS

CONTROLLERS

MANAGEMENT AND REPORTING

Smart Wireless Infrastructure

Smart Wireless Services

Page 26: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Ruckus Core Innovations Brief

27

ChannelFlyBeamFlex

BYOD

o High Density adaptive integrated

antenna array

o Automatic Noise cancelling

o Up to 4,000 unique dynamic

patterns with built in PDMRC

Adaptive Mesh Capability

o Adaptive Wi-Fi channel selection

o Predictive channel capacity

measurements

o Analog detection / avoidance

o Improves performance by up to

50%

Location

o Smart Location Tracking

o Footfall and Real Time Location

Heatmaps

o Smart Analytic Reporting

o Application API

o Integration with RTLS solutions

o Secure Guest Solutions

o Client & Device Fingerprinting

o Passpoint Certified

o Automated Onboarding

o Dynamic Rate Shaping

o AD and Policy integration

o

Security

o Application/Device and User

Policy Enforcement

o DOS and Attack Protection

o PCI – DSS Compliance

o WIPS location and Protection

o Comprehensive Reporting

Services

o Advanced QoS traffic inspection

and handling

o Application-aware heuristics

prioritizes sensitive traffic

o Optimize and Customize Corporate

and Guest services

Page 27: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Dealing with Interference DynamicallyBEAMFLEX

SMART ANTENNA ARRAY

RUCKOSSOFTWARE

Competitor AP Ruckus AP Competitor AP Ruckus AP

8.78.3

0.3

5.5

iPhone® Throughput Test** Source: Ruckus internal testing

With Interference Without Interference191 Neighbor APs

Time in Seconds

Mbps

28

Page 28: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW29

BeamFlex Adaptive Polarization Diversity

Device

orientation

accounts for

up to 5x

performance

differential

o Better reception for weak and hard to

“hear” devices

o Better transmission to mobile devices

Dual-Polarized BeamFlex Antennas

Page 29: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Comprehensive Wi-Fi Portfolio

I N D O O R

C O N T R O L L E R S / G AT E WAY S

SmartCellHigh End

802.11ac

Strand Mount with Cable modem

802.11n

Mid-Range

802.11nPoint to Point / multipoint

802.11n Bridges

Low End

Up to 75 APs

Mid-Range

Up to 500 APs

High End

Up to 1,000 APs

SmartCell Gateway (SCG)

Up to 10,000 APs

Mid-Range

802.11n/.ac

High-End

802.11n/.ac

Low End

802.11n/.ac

Wi-Fi

Wall Switch

O U T D O O R

Virtual SCG

Up to 10,000 APs

Sectorized &

Narrowbeam802.11n and 802.11ac

30

High-End

802.11n/.ac

Page 30: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW31

Deep Analytics and Integration

Ruckus APs detect user

location and pass it to SPoT

Location Engine in the cloud

Location

Engine

processes and

Synthesizes

data to create

meaningful

Location Data

Location Data is sent to,

and displayed on the

Location Analytics

Dashboard

No new hardware

Unlimited compute power

Easy & quick provisioning

APIs

BeamFlex

RESTful JSON

Page 31: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Reporting and Compliance

# of

clients

types of

clients

bandwidth

hogs

session

reportsoverall

traffic

top APs

by traffic

easy slicing

and dicing

Page 32: Purdicom Wireless Plus Roadshow Presentation

CUSTOMERS

TELL THE STORY

Page 33: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

City Of York

Page 34: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

Overview

22K students, 4K staff

Multi-campus and Student Accommodation

Mixed 802.11n (Mac/PC) Environment

Goal: Deliver Wi-Fi and wired access in the dormitories and main

campus network

Solution

4300 x Ruckus Zoneflex 11n (7025 and 7363)

5 x ZD5000 controllers

EDUCATIONUniversity Of Leicester

Page 35: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

GFoS Event Overview

o 4 day annual event dedicated to all types of motoring

o event held in the grounds of Goodwood house

o In 2014 it attracted >170K visitors

o Site incudes temporary race track, hill

climb event and a rally stage

o 20 x 20M car manufacturer stand

reportedly costs up to £1M

Page 36: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

Key Stats

Dwell Times

Heatmap

Repeat Visitors

Page 37: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEWCORPORATE OVERVIEW

Smart Wi-Fi from Ruckus

Robust Cloud and

Virtualized applicationsSmarter

WLAN

applications

1.Half the

deployment time at

half the cost

2.100%

performance increase over other WLANs

Dual-Band 802.11ac

indoor/outdoor

APs with adaptive

antenna technology

Unmatched performance

at range and density

Rich analytics and reporting

Remote Wi-Fi

systems manager

And analytics

Scalable

Smart WLAN

controllers

Flexible, scalable,

feature-rich WLANs

Page 38: Purdicom Wireless Plus Roadshow Presentation

CORPORATE OVERVIEW

Page 39: Purdicom Wireless Plus Roadshow Presentation
Page 40: Purdicom Wireless Plus Roadshow Presentation

IBOSSSECURITY

Page 41: Purdicom Wireless Plus Roadshow Presentation

Introduction to iboss

Secure Web Gateway

Advanced Threat Management

MDM and mobile security

Page 42: Purdicom Wireless Plus Roadshow Presentation

Who are we?

Some Stats

• Founded: 2003, product released 2007

• North America HQ: San Diego, CA

• Europe HQ: Essex

• #3 security on Deloitte Fast 500

• Garter – SWG Magic Quadrant

• Customer Retention: 98.5% last 2 years

• Patents/Patents Pending: 60+

• Market leader in US Education

• Newly launched in the UK

Page 43: Purdicom Wireless Plus Roadshow Presentation

Recognized for Innovation, High Growth

Page 44: Purdicom Wireless Plus Roadshow Presentation

Powerful Solution That's Easy To ManageIncrease cybersecurity posture while enabling access to content

FireSphere™

Advanced APT Defense

◼ Continuous Data Exfiltration

Monitoring

◼ Network Anomaly Detection

◼ Behavioral Sandboxing

◼ CISO Command Center

MobileEtherMDM & Mobile Security

◼ Cloud Web Security

◼ Mobile Device Management

◼ BYOD Management

◼ Apple DEP Support

◼ Chromebook Security

Web Security

◼ Web Filtering

◼ L7 Application Management

◼ Granular Social Media Controls

◼ Bandwidth Management

◼ Full per user reporting

◼ FAST layer 2 network bridge

Threat & Event Console

Page 45: Purdicom Wireless Plus Roadshow Presentation

iboss has been awarded more USA state contracts

than any of its competitors

Unsurpassed Scalability

◼ Deployed in many 100K+ node

networks (added 6 in 2014

alone)

◼ More state contracts that any

other competitor. (Average

100K+ devices, 4 Gbps

connectivity)

◼ Can scale to millions of

endpoints and 10/100Gbps+

Trusted to Secure Millions of Students

Across the Most State Contracts

Page 46: Purdicom Wireless Plus Roadshow Presentation

iboss for your education customers

• Faster than Smoothwall and Bloxx

• More Scalable than Lightspeed

• Better reporting than Sophos

• Smarter security features enable learning

• Integrated bandwidth management

• Great margins in a tough market!

Page 47: Purdicom Wireless Plus Roadshow Presentation

iboss for your SMB/ corporate customers

• More powerful than a firewall add on web filter

• Drops into networks in bridge, span TAP or proxy mode

• APT advanced malware and data protection

• Mobile device security and management

• Easy to demonstrate

• High margins

Recent Deployment

2000 users

Customer

integrates iboss in

under one hour,

replacing Websense

with full directory

integration

Page 48: Purdicom Wireless Plus Roadshow Presentation

• Breaches Often Go Undetected

94% of companies had security incidents in 2014

229 days cited as median length of dwell time

(from infection to detection)

3,000 companies unaware of breaches until notified

by the FBI (in 2014)

• Data breaches more costly

Average cost of data breach $3.2M; up 15% from

2013

• Not signature based

Behavioral based technology

Data Breaches Demanding Executive Attention

Page 49: Purdicom Wireless Plus Roadshow Presentation

Iboss & Ruckus Integration

Ruckus Interoperability (RIOT) Partner

Full single sign on

Proper user identification for BYOD

Location based filtering

Purdicom

Ruckus Offer

Exclusive offer coming

Soon – speak to your

Purdicom account

manager

Page 50: Purdicom Wireless Plus Roadshow Presentation

Thank You

Further questions – reach me anytime:Dan Coles

iboss Product Manager

[email protected]

Page 51: Purdicom Wireless Plus Roadshow Presentation

CAMBIUMNETWORKS

Page 52: Purdicom Wireless Plus Roadshow Presentation

CONNECT THE UNCONNECTED

Sebastian OpielaRegional Technical Manager - CEE

Page 53: Purdicom Wireless Plus Roadshow Presentation

Who Is Cambium Networks?

Copyright 2014 Cambium Networks, Inc. All rights reserved. 60

Industry leader in Point-to-Multipoint and Point-to-Point IP Wireless Broadband Solutions

Uniquely positioned to deliver breakthrough Wireless Solutions globally

More than 4.0 million nodes shipped totaling over $1B to thousands of networks in over 150 countries

Independent company since 2011(Formerly part of Motorola Solutions )

Financially healthy and profitable company with a strong equity investor, Vector Capital

Page 54: Purdicom Wireless Plus Roadshow Presentation

Slovenia

Koper

ServiceProvider

Industrial Communications

EnterpriseConnectivity

State & LocalGovernment

FederalDefense

Global Customers

Copyright 2014 Cambium Networks, Inc. All rights reserved. 61

Page 55: Purdicom Wireless Plus Roadshow Presentation

Cambium Portfolio (PMP and PTP solutions)

• Extreme Capacity, Unparalleled Scalability• Low-Cost, Low-Complexity, Low-Maintenance Infrastructure• Scalable from small to region wide deployments• Consistent throughput and low latency• Rapid Deployment• Supports Video, Data, Voice and Control Applications• NLOS, nLOS and LOS performance• Free tools: PMP capacity planners, Linkplanner

Copyright 2015 Cambium Networks, Ltd. All rights reserved. 62

Proven Fixed Wireless Network Solutions

Product ePMP PTP/PMP450 PTP650 PTP820

Design FocusBudget ConstrainedResidential

Unparalleled Scalability for Multipoint networks

Industry Leading Sub-6GHz Performance

Microwave Backhaul

Throughput100 Mbps / sector @ 20MHz

125 Mbps / sector @ 20MHz

450 Mbps @ 45MHz 1+ Gbps

Spectrum (GHz) 2.4, 5 GHz 2.4, 3.5, 3.65, 5 GHz 4.9 – 6.0 GHz 6 – 38 GHz

Page 56: Purdicom Wireless Plus Roadshow Presentation

GPS Synchronization – A Must For Access

• AP and SM communication is synchronized (all APs and SMs have controlled alternating communication) – reducing self interference

– All SMs within a network

– All APs within a cluster

– All APs on a tower (multiple clusters)

– All APs on all towers in the network

• Enables channel re-use and easy to deploy multi-sector, multi tower networks(minimal tower separation)

• Use the same number of channels to serve a higher number of users

Copyright 2014 Cambium Networks, Inc. All rights reserved. 63

Page 57: Purdicom Wireless Plus Roadshow Presentation

PMP 450 overview

Access Point (AP)

Integrated9dBi

• Scalable performance– Frequency reuse with GPS sync– Supports NLOS, nLOS and LOS– Up to 125Mbps throughput per channel

(or sector)– Up to 40 miles / 64 km LOS range– Up to 238 SM’s per sector (or per AP)– 12 bps/Hz spectral efficiency (with

frequency reuse)– 4 level QoS– 3ms latency

• Versatile configurations– Point-to-Multipoint or Point-to-Point links– Synchronized or Unsynchronized– Supports different antennas, typically 60o

& 90o AP’s– 2.4GHz, 3.3-3.6GHz, 3.5-3.8GHz, 5.4 and

5.8GHz spectrum– PoE (Power over Ethernet)

• Reliable network– Advanced Modulation Rate Adaptation

based on link quality– Flexible Frame Ratio Operation for DL/UL– Intuitive GUI EMS to control/optimize

network– Low power consumption < 14W / sector

Subscriber Modules (SM)

Reflector23dBi

Management System

Clip17dBi

Connecto-rized

60o 90o

Copyright 2014 Cambium Networks, Inc. All rights reserved. 64

Dish 25dBi

Page 58: Purdicom Wireless Plus Roadshow Presentation

PMP 450 Key System Features

Copyright 2014 Cambium Networks, Inc. All rights reserved. 65

Radio Performance Features Advantage

High-Efficiency Canopy MACPurpose-built protocol enhances payload capacity while efficiently utilizing available spectrum.

2x2 MIMO with Migration to MU-MIMOHigher throughput and larger link budgets with planned migration to MU-MIMO using existing SMs.

Seamless Operation with PMP 430

Migration path unique to the Industry.

Significant Tower BandwidthAllows subscribers to receive HD capable video stream with bandwidth to support voice and data.

Very Low Latency PerformanceNetwork loading has minimal effect on performance. Effectively supports voice and video transport.

GPS SynchronizationTiming synchronization to GPS pulse allows extensive frequency reuse while minimizing self-interference.

Page 59: Purdicom Wireless Plus Roadshow Presentation

PMP 450 NGI ITALY – LARGE ISP

1800 PMP450 APs 45000 PMP450 SMs Business and residential customers Still growing!

Page 60: Purdicom Wireless Plus Roadshow Presentation

PMP 450 City of Green bay, WisconsinApplication • Video surveillance of high crime areas

• Video surveillance of key assets

Challenge • Reliable performance in urban environment

• Rapid installation

• Cost within municipal public safety budget

Solution • PTP backhaul infrastructure

• PMP wireless access network

• Rapid installation

• Video surveillance in city areas and on bridges supplements public safety agencies

67© 2014 Cambium Networks, Inc. All rights reserved.

Page 61: Purdicom Wireless Plus Roadshow Presentation

FEATURE PTP 450 PTP 650L PTP 650S PTP 650 PTP 820

RF Bands (GHz)

5.4-5.8,

3.5

3.65

4.9 – 6.05

wideband

4.9 – 6.05

wideband

4.9 – 6.05

wideband6 - 42

Max. Throughput (Mbps)

125Mbps (20MHz

channel)

100 (10MHz)SW Upgradable to 300

Mbps (30MHz)

450125/250/

4501200

Max. LOS Range(Mi / Km)

40 / 64 124/2001.25 / 2.0

(SW upgradeable)124/200

Dependant on

frequency

Max. NLOS Range (Mi / Km)

NA 5 / 81.25 / 2.0

(SW upgradeable)5 / 8 N/A

Security56-bit DES

128-bit AES128-bit AES 128/256-bit AES 128/256-bit AES 128/256-bit AES

PTP Portfolio Overview

Copyright 2015 Cambium Networks LTD. All Rights Reserved.68

Page 62: Purdicom Wireless Plus Roadshow Presentation

PTP 650 overview

Outdoor Unit (ODU)• Scalable performance

– Supports NLOS, nLOS and LOS– Up to 450 Mbps throughput – Up to 124 miles / 200 km LOS range– Up to 3 miles / 8 km NLOS range– 8 level QoS– 1ms latency

• Versatile configurations– 4.9 to 6.05 5GHz wideband spectrum– PoE (Power over Ethernet) and other AC/DC options– Timing over Packet (ToP) 1588v2 and SyncE– IPv4/IPV6 dual-stack– 128/256-bit AES encryption

• Reliable network– Dynamic Spectrum Optimization (DSO) to switch to clearest

channel based on link quality– Fast Adaptive Modulation based on link quality– Spatial Diverse antennas to mitigate reflective and multi-path

interference due to terrain (water and flat terrains)– Intuitive GUI EMS to control/optimize network– Link planning tool to optimize deployment

Link Planning

Integrated

Connectorized

Copyright 2014 Cambium Networks, Inc. All rights reserved. 69

Page 63: Purdicom Wireless Plus Roadshow Presentation

PTP 650S and 650L overview

Outdoor Unit (ODU)• Scalable performance

– Supports NLOS, nLOS and LOS– Up to 450 Mbps throughput (650L: 100-300 Mbps)– Up to 1.2 miles / 2km LOS & NLOS range– 8 level QoS– 1ms latency

• Versatile configurations– Small form factor (8inx12in or 207mmx306mm), light weight

(4.9lbs or 2.24kg), low power 30W max for street-level deployment

– 4.9 to 6.05 5GHz wideband spectrum– PoE (Power over Ethernet) and other AC/DC options– Timing over Packet (ToP) 1588v2 and SyncE– IPv4/IPV6 dual-stack– 128/256-bit AES encryption

• Reliable network– Dynamic Spectrum Optimization (DSO) to switch to clearest

channel based on link quality– Fast Adaptive Modulation based on link quality– Intuitive GUI EMS to control/optimize network

Management System

Connectorized

Copyright 2014 Cambium Networks, Inc. All rights reserved. 70

Page 64: Purdicom Wireless Plus Roadshow Presentation

What Makes PTP Solutions Different

• High Performance – to perform reliably. • High Spectral Efficiency – provides high

throughput with minimal spectrum usage. • Dynamic Spectrum Optimization (DSO)TM –

automatically switches to the clearest channel.

• Intelligent Orthogonal Frequency Division Multiplexing (i-OFDM) – resists interference and signal fading.

• Adaptive Modulation – provides maximum throughput with highest quality.

• PTP LINKPlanner tool – provides a detailed graphical representation of the link path.

Copyright 2014 Cambium Networks, Inc. All rights reserved. 71

Page 65: Purdicom Wireless Plus Roadshow Presentation

Dynamic Spectrum Optimization™ (DSO)

• Continuously monitors all channels

• Automatically selects best channel

• Avoids Interference

• Allows for Co-Existence with other products!

Copyright 2014 Cambium Networks, Inc. All rights reserved. 72

InterferenceInterference Channel

Page 66: Purdicom Wireless Plus Roadshow Presentation

GPS sync - Improved Collocation

Copyright 2014 Cambium Networks, Inc. All rights reserved. 73

Self-Interference

Timeline

Transmit Transmit

UNSYNCHRONIZED TDD

WITH SIGNIFICANT CROSS

INTERFERENCE

Timeline

AllTransmit

All Receive

SYNCHRONIZED TDD

WITH GREATLY REDUCED

CROSS INTERFERENCE

Page 67: Purdicom Wireless Plus Roadshow Presentation

GOVERNMENT (SPN Poland)

Copyright 2015 Cambium Networks, Ltd. All rights reserved. 74

Collaborative e-Government

Services

• Leased-line replacement

• Fiber extensions

• Emergency preparedness and

disaster recovery

• Network redundancy

• Land Mobile Radio (LMR) backhaul

• Video surveillance extensions and

backhaul

Page 68: Purdicom Wireless Plus Roadshow Presentation

OIL & GAS COMPANIES (BP IRAQ)

Copyright 2015 Cambium Networks, Ltd. All rights reserved. 75

Attain Operational

Excellence

• Communications during turnarounds

• Process Control Systems (PCS)

backhaul

• Offshore-to-onshore and offshore-

to-offshore communications

• Long-distance backhaul even in

extremely hostile environments

• Video surveillance for asset

protection and personnel safety

• Network redundancy

• Extend back-office expertise and

applications into field operations

Page 69: Purdicom Wireless Plus Roadshow Presentation

BUSINESS ENTERPRISES (UPC HUNGARY)

Copyright 2015 Cambium Networks, Ltd. All rights reserved. 76

Capture New Opportunities and Overcome Challenges

• Seamless connectivity to a warehouse, branch office or service center

• T1/E1 and fiber replacements and extensions

• Business continuity and disaster recovery

• Office campus connectivity

• Added capacity for on-demand and HD video

• High-speed video surveillance backhaul

• Reliable communications in previously

inaccessible areas

Page 70: Purdicom Wireless Plus Roadshow Presentation

NETWORK PLANNING AND MANAGEMENT SOFTWARE

Page 71: Purdicom Wireless Plus Roadshow Presentation

PTP LINKPlanner (PTP and PMP support!)

Copyright 2014 Cambium Networks, Inc. All rights reserved. 78

ConfigurationDetail

Performance Summary

Path Profile

Sample LINKPlanner Screen

Page 72: Purdicom Wireless Plus Roadshow Presentation

Wireless Manager

Copyright 2014 Cambium Networks, Inc. All rights reserved. 79

• Client/Server Architecture – Access real time information with any machine or device equipped with a browser

• Inventory Management

– Network Map

– Active Graphical Front Panel View

• Service Level Agreement management

• Identification of Network performance trends

• Configuration archive and restore

• Alarm collection and forwarding (SNMP )

• Alarm aggregation and viewer

• Administrative tools

Page 73: Purdicom Wireless Plus Roadshow Presentation

The Cambium Networks Difference

• Technology – that puts you in charge of your growth potential

• Pre-sales support and network design – that is available 24 x 7 when and where you need it

• Industry leadership and experience - seasoned RF expertise that makes a difference

• Network integration and operations – dedicated to smooth implementations and streamlined processes

• Field Reliability – Backed my notable MTBF metrics that you can rely on

• Post sales support and network expansion - Keeping connected after implementation and always moving toward growth

• Services – that augment and supplement successful fixed wireless broadband deployments and add value

Copyright 2014 Cambium Networks, Inc. All rights reserved. 80

Page 74: Purdicom Wireless Plus Roadshow Presentation

Sebastian OpielaRegional Technical Manager CEE

[email protected]+48 602 424 814

Copyright 2014 Cambium Networks, Ltd. All rights reserved.

Page 75: Purdicom Wireless Plus Roadshow Presentation

Simon StaddonRegional Technical Manager Northern Europe

[email protected] 824381

Copyright 2014 Cambium Networks, Ltd. All rights reserved.

Page 76: Purdicom Wireless Plus Roadshow Presentation

SIKLU

Page 77: Purdicom Wireless Plus Roadshow Presentation

Andrew Westerman

Sales Director – Western Europe

Siklu Overview

Page 78: Purdicom Wireless Plus Roadshow Presentation

85Backhaul Brilliance

We took a millimeter

and made it huge

Our all-sillicon radio started a

revolution - and created a market

Page 79: Purdicom Wireless Plus Roadshow Presentation

86

We make smallest, lowest-cost, ultra-high capacity wireless units for

any backhaul scenario

Video Surveillance

Mobile backhaul

Fibre extension

Business broadband connectivity

Small cell deployments

Wi-Fi backhaul

Real track record

Deployment with Tier 1 operators in Europe, North America and Asia

Large adoption by Operator, Security, Enterprise and ISP market globally

TDD and FDD links available

60/70/80 Ghz

World’s Leading mm Wave Company

0

1,000

2,000

3,000

4,000

5,000

6,000

2011 2012 2013 2014 2015

Approaching 20K Links Deployed Worldwide

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87

EtherHaul Product Portfolio Summary

ProductDuple

xing

Max.

Throughput

(Mbps)

Ports

Antennas

Optional Add-Ons31cm43dBi

65cm50dBi

EH-1200/1200TL TDD700-1000Mbps

HD 21xRJ45+1xSFP

√ √

Encryption (128/256-AES)

EH-1200FX FDD 1000Mbps FD √ √

EH-1200FFDD 1000Mbps FD 4

2xRJ45+2xSFP

1xRJ45+3xSFP

à å Encryption (128/256-AES)

• SyncE & 1588

• OAM & Ethernet Ring

Protection

EH-1202F FDD 2000Mbps FD √ √

EH-600T TDD 1000Mbps HD 22xRJ45

Integrated (15cm)

EH-600TL TDD 1000 Mbps HD2

2xRJ45Integrated (15cm) • Encryption (128/256-AES)

• 1000 Mbps HD

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88

Siklu ‘Slim’ ConceptE-Band for street level deployment

FEATURE HIGHLIGHTS

Applications

• Mobile backhaul

• Fiber extension

• Business services & broadband connectivity

• LAN to LAN connectivity

EH-1200/1202F &

EH-1200/1200TL

ODUs

• Perfect for street level installations and rooftops

• Eliminates/reduces “Antenna” fees

• Slim product is supported for all Siklu E band products

both FDD and TDD

• Double the distance of 60Ghz with this product.

• Link budget- 5dBi less that the standard 1ft antenna

• 38dBi compared with 43dBi for the 1ft and 35dBi for

the EH-600T

PHYSICAL

• Power consumption – 40W

• Small foot print – 24.5 x 22.5x 15 cm ODU with

integrated antenna

• Weight – 3.8 Kg (incl. antenna)

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89

Campus connectivity

Service Providers

Security

Special events

Disaster recovery

Distributed networks

Local governments

Protected Areas

4K HD digital TV transmission

Typical Applications

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90

Testimonials

“Siklu is one of the most reliable, easiest

to deploy and resilient millimeter-wave

vendors in the world in my experience”Shaun Cohl, Experienced Ethical Wireless Implementation Integration Optimization Specialist– Vivint (USA)

“Siklu EtherHaul delivered on both the

capacity requirements and speedy

installation”Gene Crusie, President, Maplenet (USA)

“Siklu’s dish is small and

unobtrusive, and that was an

important consideration”Steve Hobbs, CTO, UK Broadband

“The link withstood Hurricane

Sandy without dropping a single

packet”David Theodore, President, Meridian Microwave (USA)

Page 84: Purdicom Wireless Plus Roadshow Presentation

Applications

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92

Business Broadband

• Gradual, pay-as-you-grow approach to network footprint expansion: the most promising way to enable Gigabit capacity at unreached business buildings.

• Relax your fiber trenching investment to reach one building – Siklu’s EtherHaul will easily connect surrounding buildings.

• EH1200TL offers low cost PAYG connectivity for less than the cost of a connection voucher…….

• UK Connection voucher scheme now extended to 50 cities…..

• Metronet UK – Largest Siklu network in the UK

• Most successful connection voucher ISP using Siklu wireless connectivity for customer connections:

• EH1200TL

• EH600T

Backhaul Creativity

ISP

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93

• Provided by Virgin Media, which had no fibre POP near the race start area

• Requirements for fibreextension:

• High capacity

• Street level

• Zero footprint

• Solution:3x EH600T links

Tour De FranceFree Wi-Fi For 45,000 spectators at the launch

VM Fibre POP

The Headrow

Launch

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94

Large Council estates

Hotspots for criminal and anti-social behavior

Council tightens security by installing HD CCTV

High Capacity EH1200F Backhaul provided by Siklu

Council Estate SecurityDundee, Scotland

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95

Gigabit your campus

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96

Multi-storied tower block area

Hotspots for criminal and anti-social behavior

Council tightens security and lowers cost by installing HD CCTV

EH1200F Backhaul provided by Siklu

Estate SecurityNewcastle, UK

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97

• Upgrade of CCTV and WiFi backhaul networks

• Requirements: high capacity, Interference free, fast deployment, minimum capex and opex

• Solution: EH600T from Siklu

Local Authorities

Seaport of Baltimore, MD, USA

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98

• Combine any EtherHaul-1200 millimeter wave radio (1ft. antenna) with any 5 GHz radio.

• With a single click you turn the two radios into a single high-performance, high availability, long-distance link

ExtendMM™ - always-on, extended range

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99

During good weather conditions you will benefit from 1-2 Gbps throughput over the interference-free E/V Band Siklu EtherHaul link. The 5 GHz link will be in stand-by mode.

In the event of extreme weather if throughput drops on the E/V Band link below a set threshold the link switches to the 5Ghz link and maintains connectivity at 100-250Mbit.

Possible to achieve 99.999% availability over longer distances than is normally possible with E/V Band stand alone links.

How does it work?

EH-1200 series radio 5 GHz radio Traffic flow

EH-1200 series ODU 5 GHz ODU

Traffic

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100

Repeatit

Trinity Series

Cambium Networks

PTP series

Ubiquiti

BulletM; NanoStationM; NanoBridgeM

MikroTik

SXT 5HPnD; GrooveA 52HPn; Metal 5SHPn; QRT 5

TP Link

TL-WA7510N

Radwin

Radwin 2000

Verified interoperable sub-6 GHz products

Page 94: Purdicom Wireless Plus Roadshow Presentation

Siklu Confidential, 2014

Page 95: Purdicom Wireless Plus Roadshow Presentation

REPEATIT

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Repeatit Corporate Presentation

Page 97: Purdicom Wireless Plus Roadshow Presentation

About Repeatit

Founded in 2001 in Sweden with offices in the Americas, EMEA and APAC, we

have an active network of distributors, service providers, integrators and resellers

which operate in a diversity of markets & applications. Ranging from complex

next generation CCTV security networks to nationwide broadband connectivity to

offshore data backhaul, our products provide a critical foundation to many

organizations across each continent.

Page 98: Purdicom Wireless Plus Roadshow Presentation

Swedish design and engineering is at the heart of every Repeatit product. Designed

and built in Sweden, Repeatit products have a MTBF (meantime before failure) of

more than 60 years and can withstand the toughest of weather conditions.

Advancing the standard traditional wireless point to point and multipoint quality,

Repeatit has IP67 and option IP68 rated, offshore ready and lightening resistant

products.

Quality and “Made in Sweden”

Page 99: Purdicom Wireless Plus Roadshow Presentation

Green technology by having the lowest power consumption in class (6 Watt in average)

95% recyclable materials

Special focus on reducing unnecessary pollution in Supply Chain

Environment Matters to us

Page 100: Purdicom Wireless Plus Roadshow Presentation

Repeatit doesn’t charge for Software Upgrades. When a partners purchases a Repeatit product,

they will get all feature and bandwidth in the future free of charge until the end of the lifetime of

that platform.

Repeatit focuses on software, such as AirTime & PacketHeal which boost radio performance so by

giving customers the latest software upgrades, they can get the most out of Repeatit.

We secure our customers Investment

Page 101: Purdicom Wireless Plus Roadshow Presentation

Repeatit Product Ranges

Point to Point & Point to Few

Designed for high performance networks including CCTV, ISPs & business connectivity

Leading technologies such as AirTime, PacketHeal & SyncMaster

Cloud Management EcoSystem & RCS

Best price vs. performance

Point to Multipoint

Designed for large networks including underserved connectivity

Next generation management with RCS

Comprehensive product range of base stations & subscriber units

Best price vs. performance

InfinityTrinity

Page 102: Purdicom Wireless Plus Roadshow Presentation

Trinity Overview

Repeatit Trinity is a family of high performance hybrid-wireless point to point (PtP) and point to multipoint (PtMP) united with a unique cloud ecosystem.

Point to Multipoint Mode

High Speed Point to Point

GPS Synchronization

Mutli-data Applications

Page 103: Purdicom Wireless Plus Roadshow Presentation

Trinity TechnologiesThe Repeatit Trinity technologies enhances PTP & PMP performance beyond traditional limits

AirTimeAirTime by Repeatit makes wireless transmission more efficient enhancing both PTP & PMP performance beyond traditional limits, especially in high density & long distance environments. Through a unique algorithm, Repeatit’s AirTime is able to command wireless radios exactly when to transmit and when to receive - reducing noise, which greatly increases link efficiency and performance.

PacketHealRepeatit’s PacketHeal technology instantly heals lost & corrupted packets, eliminating transmit and receive errors for all applications including HD video streaming, voice, multi-data and more. By allowing a safety period buffer delay of a few milliseconds, PacketHeal is able to detect and respond to lost packets, without any traffic delay. PacketHeal uses a 3 step process; lost packet detection, retransmission & reordering which takes place in milliseconds.

SyncMasterSyncMaster by Repeatit reduces interference & increases network performance by organizing multiple collocated Trinity PTP/PMP units and allowing a smart reuse of the spectrum. SyncMaster reduces self interference and protects against outside interference. Using an integrated time clock, SyncMaster co-ordinates multiple units with exact send & receive slots creating a highly efficient network. SyncMaster also has a built in GPS antenna which can communicate to other SyncMaster units installed on nearby masts also with collocated Trinity units.

Page 104: Purdicom Wireless Plus Roadshow Presentation

Trinity Products

Trinity 316s

• Up to 30km

• 16dBi Dual Pol Antenna

• 245Mbps

• Ultra-small form factor

5.15-5.845 GHz

Trinity 318

• Up to 70km

• 18dBi Dual Pol Antenna

• 245Mbps

• Small form factor

5.15-5.845 GHz

3.35-3.75 GHz

Trinity 323

• Up to 170km

• 23dBi Dual Pol Antenna

• 245Mbps

• Low profile design

5.15-5.845 GHz

3.35-3.75 GHz

5.9-6.425 GHz

Trinity 300

• Up to 200km+

• NA - connectorized

• 245Mbps

• Small Form Factor

5.15-5.845 GHz

3.35-3.75 GHz

5.9-6.425 GHz

Page 105: Purdicom Wireless Plus Roadshow Presentation

Repeatit Cloud EcosystemThe Repeatit Cloud ecosystem is a truly remarkable union of high performance wireless hardware with next generation management

making networks simply to deploy, effortless to manage, and economical to maintain.

Google MapsPinpoint link locations using the Google Maps integration

One-Click UpdatesUpdate to the newest firmware remotely with one-click

TroubleshootingTroubleshoot connection issues from he cloud

Network Statistics

Get detailed stats on area, link and network

performance

Remote ConfigChange config

network & radio settings remotely

Alert EngineGet real-time alerts

when connections are interrupted

Page 106: Purdicom Wireless Plus Roadshow Presentation

Sweden: Highest Spectrum Efficiency in Class

About Bahnhof

• Swedish ISP founded in 1994 by Oscar Swarz

• Covering more than 10.000 Business and Private customers in dense city centres

The Requirement:

• Wireless extension of the core network within dense city environments

• Service offerings of 10, 20, 50, 100, 200 Mbps connections

• High level of packets per second and low level of latency to support critical VoIP traffic

• Highest level of spectrum efficiency to build a dense, reliable network in a city environment

The Solution:

• Over 500 Repeatit Trinity 318 and 323 links + over 700 Infinity Base Stations and SUs

• Use the SynchMaster to re-use the same channels over again and to use the limited available spectrum in 5 GHz in the most efficient way

Page 107: Purdicom Wireless Plus Roadshow Presentation

UK: High Speed CCTV and Traffic Management

About Bradford:

• Fourth most populous metropolitan district and sixth most populous local authority in England (Population of 523,100)

• 5,800 listed buildings and 59 conservation zone

The Requirement:

• High speed wireless backhaul to support traffic management, CCTV, ANPR Cameras & Bus Lane Enforcement

• Small, low profile & ruggedized form factor

• Low latency and able to support multidata / mission critical applications with high availability

• Flexible management platform and commercial viability

The Solution:

• Over 300 Repeatit Trinity 316s, 318 and 323 links

• Use of both the Repeatit Cloud Ecosystem for Net View Systems and RCS management for the council to have full control over the network

Page 108: Purdicom Wireless Plus Roadshow Presentation

Germany: Replacing expensive Leased Lines

About Deutsche Bahn

• Biggest Railway and Logistic Company in Europe

• Owns and operates more than 6000 Railway stations in Germany

The Requirement:

• A quickly to deploy solution to deliver broadband to unconnected railway stations

• Highspeed Wireless Broadband to replace existing leased lines which cause big monthly OpEx

• Secure and 99.999% available connectivity for CCTV, Credit Card and Information System data

The Solution:

• Trinity 323 links in combination with the SyncMaster

• Use the implemented AES encryption and Repeatit’s AirSecure technology to protect all critical data

• Use the SynchMaster to re-use the same channels over again especially in dense city centres where the 5 GHz spectrum is typically highly polluted

Page 109: Purdicom Wireless Plus Roadshow Presentation

Norway: Highest robustness for Offshore

About Nordlaks:

• Founded in 1989 and owning one of the biggest offshore fish farms in Norway

• Producing, processing and selling Atlantic Salmon on a worldwide scale

The Requirement:

• Connect the onshore control station with over- and underwater Cameras on each platform to monitor & control the fish food supply in each fishnet

• Stable long-distance connections over water even during harsh weather conditions

• Robust hardware to ensure long life-time & as little costly outages as possible

The Solution:

• 50 x Trinity 323 and 300 links in the Offshore version

• Water & Dust sealed by IP68 rating

• TBA

Page 110: Purdicom Wireless Plus Roadshow Presentation

Infinity Overview

Repeatit Infinity enables ISPs, carriers, businesses and under-served regions to extend network connectivity with a highly scalable Point to Multipoint platform supported by next generation management.

One Unit, Two Radios

Automatic Error Alerts

Multiple Market Uses –ISPs, Business + more

Page 111: Purdicom Wireless Plus Roadshow Presentation

RCS Management Platform

Free to all Repeatit customers, RCS is Repeatit’s advanced network management tool which simplifies networks making Infinity & Trinity deployment and management cost effective greatly enhancing network & customer visibility.

Operator CRMUse the CRM functionalities to increase ISP revenue

Fault FindingGet a connection score for each unit on your network

Simple RolloutRCS requires a zero-touch setup for Infinity subscriber units.

Rich AnalyticsKnow your network with a powerful analytics engine

Page 112: Purdicom Wireless Plus Roadshow Presentation

The Infinity Base Station (BS) Range

BS320

• 190Mbps

• Single Radio

• Connectorized

5.15-5.845 GHz

3.35-3.75 GHz

5.9-6.425 GHz

BS322

• 380Mbps

• Dual Radio

• Connectorized

5.15-5.845 GHz

BS340

• 190Mbps

• Single Radio

• 16 dBi Dual Pol

5.15-5.845 GHz

BS342

• 380Mbps

• Dual Radio

• 16 dBi Dual Pol

5.15-5.845 GHz

Page 113: Purdicom Wireless Plus Roadshow Presentation

The Infinity Subscriber Unit (SU) Range

SU100

• 100Mbps

• Connectorized

• Small Form Factor

5.15-5.845 GHz

5.925-6.425 GHz

SU116

• 100Mbps

• 16dBi Dual Pol Antenna

• Ultra-Small Form

Factor

5.15-5.845 GHz

3.35-3.75 GHz

SU123

• 100Mbps

• 23dBi Dual Pol Antenna

• Low profile, industrial design

5.15-5.845 GHz

5.925-6.425 GHz

Page 114: Purdicom Wireless Plus Roadshow Presentation

Russia: Last Mile for B2B customers

About MTS

• MTS is the largest operator in Russia and CIS countries with more than 100 Million customers

• Owns a country-wide Mobile and Fixed Line Network for B2C, B2G and B2B customers

The Requirement:

• Extend the fixed line network in Moscow with a reliable Wireless Solution

• Reach Business and Government customers wirelessly with up to 100 Mbps speeds

• The Wireless Solution has to be as reliable and as secure as the wired network of MTS

• Chosen Wireless Hardware has to withstand harshest Russian winter conditions

The Solution:

• More than 700 x BS320 and 4000 x SU123

• Use RCS to speed up and control the installations and the roll-out teams

• Manage the complete Repeatit Wireless Network through RCS

• Use RCS as a network optimization and Monitoring tool

Page 115: Purdicom Wireless Plus Roadshow Presentation

The Repeatit Business Case

We believe that the best product will not sell, if there is no

business case, trust and long-term thinking behind it

Page 116: Purdicom Wireless Plus Roadshow Presentation

The Repeatit Positioning

Many customers are not willing anymore to pay thousands GBP for a 3 or 5 GHz link

Ultra Low-Cost is in many cases not meeting the quality & feature requirements

Repeatit is using the same components like other High Tier vendors

Our key for success:

Repeatit’s patented technologies combined with a lean & efficient company organization

Page 117: Purdicom Wireless Plus Roadshow Presentation

“Repeatit has the best price-for-value products in the market and I am always surprised by the amazing customer feedback we are getting”Hugh Garrod, Managing Director Purdicom – Biggest Wireless Distributor in the UK

“Within only a few month, Repeatit became our second most important supplier”Thorsten Altemöller, COO AIR Broadband – Leading Wireless Distributor in Germany

“It is incredible which extreme weather environments Repeatit equipment has survived in our offshore projects”Aage Hofstad, Senior Project Manager Compartner – Major Offshore Integrator, Norway

“The outstanding sales and technical support is the best and fastest I have seen in the market so far. It helped us to win many projects and new customers” Antonio Magana, CEO SITEC – Leading Wireless Distributor in Latin America

Page 118: Purdicom Wireless Plus Roadshow Presentation

@repeatit_se [email protected]

Page 119: Purdicom Wireless Plus Roadshow Presentation

DVTEL

Page 120: Purdicom Wireless Plus Roadshow Presentation

4K Certified Solutions and Video Analytics

Matthew Jones

Page 121: Purdicom Wireless Plus Roadshow Presentation

End-to-End DVTEL Products

Video Management Systems

Servers, Storage & Clients Encoders

Video Analytics

Mobile/Web Solutions & Tools

High Definition Cameras

Page 122: Purdicom Wireless Plus Roadshow Presentation

DVTEL NVMS Platforms

• Spans from 4 cameras to thousands

• One of the most experienced in NVMS landscape

Small systems

Meridian

High-end, enterprise class systems

Latitude

Mid-sized systems

Horizon• Latitude: platform of choice for those looking for

the most effective way to manage video surveillance operations over IP networks.

• Horizon: one-of-a-kind performance and stability for video installations that require scalability and unique price positioning.

• Meridian: complete, cost-effective, plug-and-play video surveillance system.

Page 123: Purdicom Wireless Plus Roadshow Presentation

Flexibility Through 3rd Party IntegrationTechnology <<<

Service

Tailor-Made

Gunshot Detection

Video Analysis

Access ControlIP Cameras PSIM GIS

Storage & Wireless OEM LPR Perimeter

Page 124: Purdicom Wireless Plus Roadshow Presentation

TruWitness

• Security staff and first responders can use their mobile devices as IP video cameras

• Transmit real-time video, send alarms, and initiate recording from smartphones to Latitude

• Initiate quick call with Control Center

• Stream MJPEG or H.264 video wirelessly (WiFi, 3G, or 4G/LTE)

GIS Maps

• Locate alarms, cameras, and mobile devices in real-time

• Track TruWitness device location

• Map automatically centers on alarm location

• Link GIS-Maps in hierarchies

• Uses Google Maps and Google Earth services

Page 125: Purdicom Wireless Plus Roadshow Presentation

ioimage Military-Grade Analytics

• Proven perimeter protection providing excellent service in many installations since 2003

• High probability of detection

• Low false alarms rate

• Extensively deployed in real-life applications worldwide– Israel Defense Forces

(IDF)

– Nuclear power plants

– Secret Services

– Border control agencies

– Naval agencies

– R&D and Q&A labs

– Utilities

Page 126: Purdicom Wireless Plus Roadshow Presentation

• Edge-based Outdoor Perimeter Protection – Ioimage Military Grade‒ HD & SD cameras

‒ Encoders 1,2,4,8 channels

‒ PTZ tracking

‒ Thermal – fixed & PT tracking with bundled analytics

• Server-based Analytics‒ People and vehicle counting

‒ Common indoor Analytics – presence, loitering, crowd detection

133

DVTEL Video Analytics

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134

Intrusion Detection:• Automatically detects prohibited

movement scenarios• Regional Entrance detection• Tripwire detection• Fence trespassing detection

Object Removal detection:• Detects the removal of stationary objects• Delayed alarm notification for object

retrieval

Unattended Baggage Detection:• Alarms when an items is deposited in a

controlled area• Ignores items attended by a nearby

person• Detects disguised objects

Stopped Vehicle detection:• Detects vehicles stopped in a controlled area• Immediate or delayed alarm notification

Tamper real time camera status notification:• No video signal, bad video signal, camera

position shift, low visibility

Loitering Detection:• Detects when a person remains in the area

for a prolonger period of time• Adjustable alert time for different scenarios

ioimage HD Detection Types

Page 128: Purdicom Wireless Plus Roadshow Presentation

Highly Intuitive Usage

• Integrator friendly‒ No special Field Engineer is required to

install our system

• Simple setup using Internet Explorer browser‒ Step by Step calibration instructions

‒ Solo Setup

‒ Verification tools

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136

4K – The biggest Revolution since HD

What does this mean to the end user?

Page 130: Purdicom Wireless Plus Roadshow Presentation

1080p (full) 4K (full)

1080p (zoom)

4K (zoom)

Page 131: Purdicom Wireless Plus Roadshow Presentation

4K Myths Debunked

• Mostly it is a battle of perceptions:‒ 4K bit-rates & storage too high for mainstream

‒ 4K too much for typical workstations to handle

‒ 4K monitors are required & expensive

‒ 4K sensitivity not good enough for outdoor deployments

• How did DVTEL address these to make our 4K Evidentiary Solutions practical for the mainstream well ahead of the competitors?

Page 132: Purdicom Wireless Plus Roadshow Presentation

Quasar 4K Efficiency

Quasar 4K Bandwidth Table International Competitor's HD1080Frame

rate High Medium Low Disk saver 10% 30% 50% 70% Competitor's HD1080 increase

30 5,850 4,096 2,900 2,000 8,160 5,210 4,620 3,520 39% 27% 59% 76% 50%

25 5,250 3,500 2,650 1,850 6,800 4,330 3,910 2,910 30% 24% 48% 57% 40%

20 4,200 2,850 2,200 1,600 5,360 3,390 3,010 2,290 28% 19% 37% 43% 32%

15 3,200 2,100 1,700 1,350 4,600 2,930 2,615 1,970 44% 40% 54% 46% 46%

12 2,850 1,900 1,560 1,250 3,840 2,470 2,220 1,650 35% 30% 42% 32% 35%

8 2,450 1,640 1,320 1,000 2,870 1,840 1,630 1,220 17% 12% 23% 22% 19%

Average 36.8%

• Compare Quasar’s 4K Evidentiary Quality vs. their HD1080 Observational Quality

4X more image detail using 37% less storage than their HD1080 recommendations

Affordable 4K

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140

DVTEL 4K Evidentiary Solutions

• Don’t I need an expensive 4K Monitor?‒ 4K monitors are not required to deliver 4K benefits

• 4K recordings offer better forensic zoom details even on HD1080 displays

‒ 4K monitors are becoming very affordable –• 39” 4K monitors selling retail for $350

• 50” 4K monitors selling retail for $450

Affordable 4K

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141

SmartStream Technology

• SmartStream Technology makes 4K Easy

• Leverages Quasar’s Quad Streaming capabilities

• Automatically selects from 4 streams based on tile resolution to maximize client performance

‒ 4K stream: Evidentiary recording & 4K displays

‒HD1080: Full screen HD1080 displays or 4K Quad

‒HD720: HD1080 displays in Quad / 4K displays in 3x3

‒D1: Small tiles

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142

1080p 720p1080p

1080p 1080p

720p 720p

720p 720p 720p

720p 720p 720p

4K

D1 D1 D1 D1

D1

D1

D14K (digital zoom)

Page 136: Purdicom Wireless Plus Roadshow Presentation

Site clips

Matthew Jones

Page 137: Purdicom Wireless Plus Roadshow Presentation

XCLAIMWIRELESS

Page 138: Purdicom Wireless Plus Roadshow Presentation

145

Big Wi-Fi for your

Small Business.

store.purdi.com

Page 139: Purdicom Wireless Plus Roadshow Presentation

RuckusWins CRNs

annual ARC

survey in

SMB Networking

category

Au

g.

20

13

Company founded

Xclaim: Wi-Fi with a Pedigree Background

Ju

ne

20

04

Se

pte

mb

er,

20

05 FCS first Wi-Fi

IPTV CPE product

Signs first Carrier

Customer

KDDI builds world’s largest

mobile data

offload network

with Ruckus

Ju

ly, 2

01

1

Ja

nu

ary

20

08 Enters

enterprise and

carrier

WLAN

markets

Ja

nu

ary

20

11Tikona

deploys

45,000th

Ruckus

Mesh AP in

world’s largest Wi-Fi

broadband

network

Ju

ne

20

10

5,000th Ruckus

customer

(now 40,000!)

Q4

20

10

2004 2014

Selected by Chongqing

Telecom for

citywide Wi-Fi

service

Ruckus selected for major Wi-FiPublic network upgradeN

ov

em

be

r, 2

01

1 Time Warner Cable

selects

Ruckus for

nationwidedeployments

Ap

ril, 2

01

2

LaunchesXclaim

For Small

Business

Ruckus makes

initial

public

offering

No

v. 2

01

2

146

Q3

20

14

Q3

20

14

Ruckus Wireless History Timeline

Page 140: Purdicom Wireless Plus Roadshow Presentation

147

The Numbers Tell The Story

5 to 24

25 to 49

50 to 99

100 to 499

500 to 999

1000 to 1999

2000 to 4999

5000+

Number of Businesses By Employee Count

o Businesses with 5 to 99 employees account for 95% of all businesses with more than 4 employees

95%

Source: 2011 U.S. Small Business

Administration, Office of

Advocacy, based on data provided

by the US Census Bureau

Page 141: Purdicom Wireless Plus Roadshow Presentation

148

Today’s Small Business Options

RUCKUS PROPRIETARY AND CONFIDENTIAL

Consumer/SOHOo Priced right but unreliable

o Limited capacity/performance

o Single AP

o Featureless

o Can’t manage as system

Enterprise SolutionsoToo expensive

oFeature overkill

oComplex

oRequires trained IT staff

SmallBusiness PerfectoSuper simple

oAffordable

oEnterprise class

oNo dedicated IT staff

Page 142: Purdicom Wireless Plus Roadshow Presentation

G2000

Medium Businesses

(100-1000 employees)

149

The Small-Business WLAN Opportunity

RUCKUS PROPRIETARY AND CONFIDENTIAL

Small Businesses

(10-100 employees)

SOHO

(1-10 employees)

* includes a percentage of Enterprise APs, SOHO APs, SOHO routers, distributed franchises, Cloud Wi-Fi APs, and BB CPE with WLAN

SB and Distributed

Branch Opportunity*

$3B+ TAM

$1B+ TAM

Consumer

brand

solutions

Enterprise

WLAN

vendor

solutions

Page 143: Purdicom Wireless Plus Roadshow Presentation

150

Xclaim Indoor and Outdoor Wi-Fi Access Points

FREE £59 £99 £130 £195

Xclaim Xi-1

Single-Band 2x2 802.11n

802.3af PoE GE port

300

Mbps

Xclaim Xi-2

Dual-Band 2x2 802.11n

802.3af PoE GE port

600

Mbps

Xclaim Xi-3

Dual-Band 2x2 802.11ac

802.3af PoE GE port

1.167

Gbps

Xclaim Xo-1

Dual-Band 2x2 802.11ac

802.3af PoE GE

1.167

Gbps

APPLICATION INDOOR ACCESS POINTS OUTDOOR

Harmony 4 Xclaim

• Automatic AP discovery

• Simple wizard-driven setup

• Real-time stats

• AP health

• iOS [iPhone and iPad]

• Android [Phone]

RUCKUS PROPRIETARY AND CONFIDENTIAL

Page 144: Purdicom Wireless Plus Roadshow Presentation

oController-free architecture

oDynamic channel selection (auto)

oAutomatic traffic prioritization (auto)

oAirtime Fairness (auto)

oBand Steering (auto)

oClient isolation

oRobust security

oSingle or multi-AP environments

o4 definable WLANs per radio

oCloud ready management

151

Enterprise Class Features Built-In as Standard

RUCKUS PROPRIETARY AND CONFIDENTIAL

Page 145: Purdicom Wireless Plus Roadshow Presentation

152 PROPRIETARY AND CONFIDENTIAL – XCLAIM IS A BRAND OF RUCKUS WIRELESS INC.

Getting Started

Page 146: Purdicom Wireless Plus Roadshow Presentation

153

PROPRIETARY AND CONFIDENTIAL – XCLAIM IS A BRAND OF RUCKUS WIRELESS INC.

Simple Wizard-Based Configuration

Page 147: Purdicom Wireless Plus Roadshow Presentation

154

PROPRIETARY AND CONFIDENTIAL – XCLAIM IS A BRAND OF RUCKUS WIRELESS INC.

Recommended Deployment Today

o Limit each network to ~10 Xclaim APs today

o Cloud will increase scalability (but won’t change functionality!)

Page 148: Purdicom Wireless Plus Roadshow Presentation

155

Managing Multiple Locations (Today)

Site A

Site BSite C

Page 149: Purdicom Wireless Plus Roadshow Presentation

156

Managing a Location Remotely (Today)

Site Ahttps

https

Internet

https session to a WebUI on a per AP basis

Page 150: Purdicom Wireless Plus Roadshow Presentation

157

Managing Multiple Locations – Moving to the Cloud

Site A

Site BSite C

Internet

Xclaim

Cloud

Target Q2.2015

Page 151: Purdicom Wireless Plus Roadshow Presentation

158

Roadmap

Cloud (remote management and scaling)

Simple Traffic Management

Improved Guest Access & Social Login

More AP hardware options (all 11ac or beyond)

Possibly other hardware (small cloud managed PoE switch?)

Page 152: Purdicom Wireless Plus Roadshow Presentation

oElegant Simplicity

oMulti-AP architecture

oCompletely mobile-app managed

o Automatic AP discovery

o Simple wizard-driven configuration

oConsumer Grade Affordability

o Starting at sub $100 for enterprise 802.11n performance

o Free configuration, management and stats app

oNo AP Licenses required

o Two year Limited Hardware Warranty

oEnterprise Reliabilityo APs leveraged from an industry leading design

o Enterprise-grade feature set not found in traditional SMB APs

159

Product Summary - A New Way to Wi-Fi

Page 153: Purdicom Wireless Plus Roadshow Presentation

160

How We Go to Market?

Customers

eCommerce

• Amazon

• Newegg

• TigerDirect

Distributors/VARs

(Limited)

Internet

Service Providers

Distribution Support

Online forums

Self support

Limited VAR support

Page 154: Purdicom Wireless Plus Roadshow Presentation

161

Where Does Xclaim Fit in a Channel Portfolio?

Enterprise

Consumer

PUBLIC

VENUES

Restaurants, cafes,

bars, libraries

SMALL RETAIL

Boutique stores,

Retailers, Book

stores

PROFESSIONAL

Law offices,

Dentists, Architects

OTHER

Recreation,

Camp sites, Gyms

Small

Business

Page 155: Purdicom Wireless Plus Roadshow Presentation

Questions?

162

Page 156: Purdicom Wireless Plus Roadshow Presentation

LUNCHNext Up Ceragon

Page 157: Purdicom Wireless Plus Roadshow Presentation

CERAGON

Page 158: Purdicom Wireless Plus Roadshow Presentation

The #1 Wireless Backhaul Specialist

March 2015

CERAGON

Page 159: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Backhaul - The Foundation for ANY Network

16

6

Mobile

Fixed

Enterprise

Municipal

Utility

Government

Public Safety

Mining and Off-shore

Transportation

Ceragon - The #1 Wireless Backhaul Specialist

Page 160: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Ceragon in a Nutshell

16

7

$371M Annualrevenue

with in-house multicore technology

Industry LeadingHigh value for money

Radios installed inOver 130 countries

globalservices>700,000

Vertical applications

Solutions to accommodate Transportation, Defense, Utilities, Off-shore, Municipal and other

Future Proof Solutions

Page 161: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Global Reach – Local Presence

R&D Local offices

Page 162: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

The #1 Wireless Backhaul Specialist by Market Share

16

9

Sourc

e: S

LR

, C

era

gon, 0

2/2

015

Record shipping for Ceragon in 2014 – 61,100 links

E///19%

NEC17%

Huawei19%

ALU12%

Ceragon8%

SIAE6%

Aviat6%

DRGNW3%

Other10%

2014 - UNITS

Page 163: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Ceragon Value Proposition

17

0

Industry Leaderand Innovator

Global ReachLocal Presence

VerticalIntegrationfrom Chipsetto Network

HighestCapacity, at Lowest TCO

More ServicesFor every network

Page 164: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

We Overcome Challenges through Vertical Integration

17

1

Flexibility for any NetworkArchitecture & TopologyCarrier Ethernet, IP/MPLS, SDN, Rings, Trees, Chains

Common CeraOS to all IP-20 productsEnables rapid deployment & simplifies operations

In-house modem & RFIC designBackhaul System‐on‐a‐Chip

Agile product development methodology

We focus on technology leadership & differentiationcreating value for our customers

CE 2.0 IP/MPLS SDN

Page 165: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

IP-20 PlatformA SINGLE Platform Serving ALL your PTP wireless Needs

17

2

FibeAir IP-20N

Multi-Technology

Edge Node /

Extended Edge Node

FibeAir IP-20G/GX

Multi-Carrier

Trunk Node

FibeAir 2000/2500

Sub 6GHz

PtP & PtMP

Small Cell Node

Multi-Technology

Aggregation Node

FibeAir IP-20SCompact

All-Outdoor

Node

IP-20LHFibeAir IP-20V

FDD V-Band

Macro & Small Cell

Node

FibeAir60T

TDD V-Band

Small Cell

Node

FibeAir IP-20C

Compact All-Outdoor

Multi-Core Node

& Fronthaul CPRI

FibeAir IP-20E

Compact All-

Outdoor E-band

Node

Page 166: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

The Ultimate Wireless Backhaul for Your Network

17

3

IP-20Platform

Rich & Flexible Services, Ready for the Telco Cloud

Multi Core Radio

Fast Network Modernization

Unified CeraOS forSimpler Design,

Operations & Management

More Capacity with Less Resources

Intelligent Network

Optimization

For Every Small Cells

Scenario

Simple to Install & Reliable

Page 167: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Multi Core Radiounique in-house design, sets a new market standard

17

4

• 1Gbps radio throughput over a single 28MHz channel – reducing license fees

• x4 Capacity at ½ the Power Consumption

• x2 higher reuse of frequency channels – enabling more network coverage and

capacity

• 50% higher system gain, allowing reduced antenna size (and costs)

Field Proven, only from Ceragon

Page 168: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Software Defined, Common OS for entire IP-20 Platform

17

5

Enables unified, simple & fast network design, implementation & management

IP-20N

IP-20G

IP-20S

IP-20C

Common Operating Systemfor all IP-20 Platform products

IP-20E

IP-20LH

Page 169: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Speed Up Network Design & Implementation

Turnkey DeliveryProfessional Services

Strong Local Presence

Automated Tools for fast project implementation

17

6

Highly experiencedteams in the field

Page 170: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Main takeaways

17

7

The #1 Wireless backhaul Specialist

We meet all your wireless backhaul needs

We future proof your network with our technology

We speed up your network design & implementation

We have the Global experience & commitment to your long term business success

Page 171: Purdicom Wireless Plus Roadshow Presentation

Business Services and ISPs

Microwave Solutions for Enterprise

Page 172: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

ISP/Enterprise Applications

17

9

The InternetISP Core network

PtP

Short-Haul

wifi

accessCopper

access

Rural

Urban

wifi

access

PtMP

Access point

aggregator

ISP PoP

3G/4G/WiMAX

Access point Business Services

Customer

Facility #1Customer

Facility #2

PtP

High power

Page 173: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Case studyConnecting Communities

18

0

• Florida Rural broadband project

• GOAL: extend broadband access to approximately 860 community anchor institutions and public safety entities, 174,000 households, and 16,400 businesses

• IP-10 Back-haul

• FA2500 Sub 6GHz P2MP last mile access points

o 100 high-capacity base stations (HBS)

o Potential of 1000+ high-capacity subscriber units (HSU)

FibeAir2500

Page 174: Purdicom Wireless Plus Roadshow Presentation

Proprietary and Confidential

Case studyConnecting Communities

18

1

• Israeli Police

• TARGET: Back-hauling Secure Police Network -Working with P25 systems of Motorola

• Solution: Wireless – Ceragon IP-20 Platform

• Ceragon Product used: IP-20G

o 4 rings, over 80 links 1+1

o Network which is purely based on wireless backhaul

Page 175: Purdicom Wireless Plus Roadshow Presentation

Thank You

18

2

Page 176: Purdicom Wireless Plus Roadshow Presentation

PURPLEWIFI

Page 177: Purdicom Wireless Plus Roadshow Presentation
Page 178: Purdicom Wireless Plus Roadshow Presentation

What is Purple WiFi?A secure and legally compliant guest WiFi that delivers guest analytics

and a range of marketing tools

Boost your social profile

and engage with your

customer’s social network

Market to your

customers in

real-time

Understand more

about your customers

and who they are

Secure and legally

compliant guest WiFi

Available in many

different languages

Page 179: Purdicom Wireless Plus Roadshow Presentation

Information about the company

Social feeds

Advertising and promotions

Local information

Company imagery

The user log in process

The splash screen can be completely customised

with your branding.

Page 180: Purdicom Wireless Plus Roadshow Presentation

Splash screen

Page 181: Purdicom Wireless Plus Roadshow Presentation

Splash screen Accept terms

Page 182: Purdicom Wireless Plus Roadshow Presentation

Splash screen Accept terms Give venue a mention

Page 183: Purdicom Wireless Plus Roadshow Presentation

Splash screen Accept terms Give venue a mention Online splash

Page 184: Purdicom Wireless Plus Roadshow Presentation

What data is collected and what can you do with it?

Identify and segment your customers

Profile your customers Visit frequency & behaviour Actionable insights

Page 185: Purdicom Wireless Plus Roadshow Presentation

Analytics

Page 186: Purdicom Wireless Plus Roadshow Presentation

Overview

Page 187: Purdicom Wireless Plus Roadshow Presentation

Visitor

Page 188: Purdicom Wireless Plus Roadshow Presentation

Customer asset management

Page 189: Purdicom Wireless Plus Roadshow Presentation

Location

Page 190: Purdicom Wireless Plus Roadshow Presentation

Real time reports

Page 191: Purdicom Wireless Plus Roadshow Presentation

Heat mapping

Page 192: Purdicom Wireless Plus Roadshow Presentation

Footfall

Page 193: Purdicom Wireless Plus Roadshow Presentation

Pathways - linear

Page 194: Purdicom Wireless Plus Roadshow Presentation

Marketing &

Engagement

Page 195: Purdicom Wireless Plus Roadshow Presentation

Splash page

Page 196: Purdicom Wireless Plus Roadshow Presentation

Social posts

Page 197: Purdicom Wireless Plus Roadshow Presentation

Social insights

Page 198: Purdicom Wireless Plus Roadshow Presentation

E-shots

Page 199: Purdicom Wireless Plus Roadshow Presentation

Visit triggered coupon

Page 200: Purdicom Wireless Plus Roadshow Presentation

Visit triggered coupon Dwell triggered coupon

Page 201: Purdicom Wireless Plus Roadshow Presentation

Visit triggered coupon Dwell triggered coupon Birthday coupon

Page 202: Purdicom Wireless Plus Roadshow Presentation

Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon

Page 203: Purdicom Wireless Plus Roadshow Presentation
Page 204: Purdicom Wireless Plus Roadshow Presentation
Page 205: Purdicom Wireless Plus Roadshow Presentation
Page 206: Purdicom Wireless Plus Roadshow Presentation
Page 207: Purdicom Wireless Plus Roadshow Presentation
Page 208: Purdicom Wireless Plus Roadshow Presentation

Website: purplewifi.com/resellers

Webinar: Wednesday 22nd April, 10am

Register: prp.so/30fa

linkedin.com/in/rjacksonuk

@rj_purplewifi

[email protected]

Page 209: Purdicom Wireless Plus Roadshow Presentation

Thank You for Attending theWireless+ Roadshow 2015

Any final questions?