Presented By: Ankita Khandelwal

Events for LinkedIn Elevate

Connect the world’s professionals to make them more productive and

successful

Mission

Create economic opportunity for every member for the global workforce

Vision

Elevate helps companies empower their employees to become social professionals

because

Elevate facilitates

Sharing content

Building company brand with social media

Building employee network

Users

Proposal

Find relevant events● Have a curated list of events tailored to your interests● Manage and track your events

Events for LinkedIn Elevate

Easy sharing and connecting● Share an interesting event with your team and friends● Connect with other attendees sharing similar interests

Analytical insights● Promote your event and find new audience ● Know and engage with your audience

Employees

Organizers

Prototype (web)

Elevate dashboard featuring the changes to include Events

Share dialog for Events through Share Event link

Events page (from Events icon) on Elevate dashboard

Create event dialog from Events page

Addition of My Events tab on Me page

Scheduled posts and events

Broadcast events dialog - similar to Posts broadcast dialog

Analytics tab in Analytics page

Broadcasts tab in Analytics page

Reports tab in Analytics page - similar UI as now

Success Metrics

EngagementFeature Engagement

• # new events added / month

• # visits to Events page / user / month

• # shared event analytics views (on Elevate dashboard) / user / month

• # Top Events views / user / month

• # visits to My Events tab within Me page / user / month

• # visits to Event Analytics within Analytics page / user or curator / month

• Engagement with events / user / month

– Engagement = # of shares, RSVPs, likes, comments

– depends on # events / month for a company

EngagementElevate Engagement

• # of new topics added / user / month through Events workflow

– Eg: adding new topics while creating an event

• # topic subscriptions through events workflow / user / month

– Eg: subscribing for topics from an event post

• Increase in Monthly Active User for Elevate after Events feature integration

• Increase in engagement / user / month for all posts (including posts for events)

• Increase in # minutes / user / month on Elevate after Events feature integration

Engagement

Engagement for Elevate + SlideShare Users

• # of slideshare visits through Events workflow / user / month

– Eg: uploading SlideShare files in an event

• # of slideshare files/content uploaded through Events workflow / month

– Eg: uploading new files to SlideShare while creating an event

LinkedIn Engagement

• Increase in profile views through Elevate workflow / month

– Eg: Clicking a person from list of people attending an event

• # new connections through Events workflow / month

Retention

Feature Retention

• Cohort analysis of Feature Engagement Metrics over 6 months to calculate churn rate

– Eg: [# of new events created per month ( in June-2016)] / [ [# of new events created per month ( in Jan-2016)]

Impact of Events feature addition on overall Elevate Retention

• Customer retention

– Cohort analysis of following Elevate metrics over 6 months - with and without Events feature

• Monthly Active Users

• Engagement / user / month

– Engagement = shares, comments, likes, posts

• # minutes / user / month spent on Elevate

• Revenue retention

– Churn rate of Elevate user subscriptions over 6 months - with and without Events feature

Marketing Plan

• Key Message

– Don’t miss out on interesting events and opportunities around you !

• Product

– Events feature for Elevate

• Place

– LinkedIn Elevate (web)

• Promotion

– Blog posts on LinkedIn

– Demo videos on YouTube

– Articles and posts on Mashable, TechCrunch and other tech. sites

• Price

– Sold with Elevate license

– Potential to sell Slideshare enterprise license at discounted price with Elevate license

Launch Strategy

(Pre-launch, launch, Post-launch)

Pre-Launch

• Initial Beta release within LinkedIn

– Gather feedback

– Improve product

• Create buzz

– Circulate events related content to attract attention to company events

• Create training blogs/videos for anticipated workflows as a guide

• Create pre-populated content initially for easy on-boarding

– Curated topics related to current inventory of events that people can follow, receive event updates

Launch(Limited launch to target companies)

• Characteristics of target companies:

– Existing inventory of events available

– Firms with >20 events/year avg - quicker feedback with frequent metric analysis

• Give in-app notification for new feature

• Share articles related to the events, positive Beta results/success stories of feature for better user engagement

• Ensure a proper feedback mechanism is in place to measure success metrics

Post-Launch

• Post-Launch

– Gather feedback

• Qualitative - comments/complaints about the feature

• Quantitative - metric analysis at different points in the workflow

– Partner with more customer companies for events inventory and launch feature in these companies

– Eventually release feature on all platforms - web and mobile

– Provide tech support for issues

Thank you !