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This IDG Research survey of over 100 IT leaders at small and midsize companies provides insight into usage of cloud-based productivity applications, as well as the business benefits expected and achieved from deployment. The survey also examines which groups within SMB's are driving deployment of cloud-based productivity applications as well as the ways in which productivity is quantified.
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PRODUCTIVITY IN THE CLOUD
MARKETING RESEARCH
EMPLOYEE ENGAGEMENT
A WORLD OF INSIGHTS
Research
Services
Presented April 2013 on behalf of
PRODUCTIVITY IN THE CLOUD
Which of the following best describes your organization’s use of cloud-based productivity applications?
All productivity applications used in my orga-nization are cloud-based 7%
One or more (but not all) productivity ap-plications used in my organization are
cloud-based93%
3PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
Most respondents report their companies have deployed some cloud-based productivity applications, but they have not yet made a full transition to the cloud.
Ability to deliver data and applications to users anywhere/anytime
Higher employee productivity
Ability to deliver data and applications to users on any device
Lower IT CAPEX
Increased agility/flexibility due to pay-as-you-go pricing
Lower IT OPEX
None of the above
76%
57%
57%
54%
35%
33%
5%
68%
48%
52%
38%
32%
21%
9%Benefit AchievedExpected Benefit
Which of the following business benefits was your organization hoping to achieve when the decision was made to deploy cloud-based productivity applications? Since deploying cloud-based productivity applications, which of the following business benefits has your organization experienced?
4PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
Business Benefits
Cloud-based productivity apps are delivering the top benefits companies were hoping to achieve pre-deployment, though some companies have not seen the full cost savings benefits yet.
Average time employees take to ac-complish specific tasks
Amount of time employees spend working on specific tasks
Employee self-evaluations/surveys
Average time employees take to respond to customer inquiries
Ratio of revenue, profit, or some measure of product output to employee expenses or
hours worked
None of the above
64%
55%
42%
38%
30%
8%
5PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
How does your organization quantify productivity?
Companies most often measure productivity by examining the time spent working on or accomplishing specific tasks.
IT leadership57%
Business leadership 27%
Productivity application users12%
Other4%
6PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
Most often, it is IT who drives the initial decision to deploy cloud-based productivity applications.
Where did the idea to deploy cloud-based productivity apps originate in your organization?
Extremely 23%
Very33%
Somewhat40%
Not very 3%
Not at all1%
7PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
How beneficial do you believe deploying a suite of productivity applications would be to your organization’s ability to maximize productivity of mobile workers?
Most respondents feel that deployment of a full suite of integrated, familiar, enterprise-grade cloud-based productivity applications would improve the ability to empower and maximize the productivity of mobile workers.
Methodology and Research Objectives
Sample
Field Work March 22 – April 5, 2013
Total Respondents 100
Qualifiers Employment at a company with between 50-499 employees; Involved in IT purchases (beyond determining requirements); Company has deployed at least one cloud-based productivity application
Audience IDGE Research Panels
Collection Online Questionnaire
Number of Questions
6 (excluding screeners and demographics)
Method
Survey Goals
8PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
To gain insight into usage of cloud-based productivity applications, as well as the business benefits expected and achieved from deployment. The survey also examines which groups within the organization are driving deployment of cloud-based productivity applications as well as the ways in which productivity is quantified.
Total Respondents Organization Size
250-499 employees 31%
50-249 employees 69%
Job Title Breakdown
Executive IT Management (VP+) 22%
IT Management (Dir/Mgr) 25%
IT Professionals 10%
Business Management 33%
Other (Non-Manager) 10%
Involvement in IT Purchase Decisions
Determine business need
Determine requirements
Evaluate solutions
Recommend and select vendors
Sell internally
Approve/authorize expenditures
66%
75%
81%
72%
38%
49%
9PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services
Respondent Profile
100
IDG Research Services specializes in marketing and media-related research for technology marketers. As a division of International Data Group (IDG), the world's leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to its clients in the form of a small, customer-focused business. For more information please visit our website.
Janet KingGM/Vice President
Office: 207-847-9377Fax: 207-847-9373
Email: [email protected]
10PRODUCTIVITY IN THE CLOUD A WORLD OF INSIGHTSResearch Services