Safe NewslettersPresenter: Damon Taylor

Presented to:St Bernards State School P and C Executive

4 June 2012

From the Beginning…I’m here to answer questions about Safe

NewslettersI’m here as a parentI’m here as a former school principalI’m local and can offer immediate an onsite

supportI’m offering the service free of chargeI want to assist school and student

performanceI’m here to help

My Role Here…I’m here to clarify and assistI am here to lend my expertise if you want itI am not the bossI’m here to facilitate a transitionI’m here to assist change managementI’m here to assist performanceI’m here as part of a teamI want my kids to have the best education

that we can provide for them

The School Nightmare…Maintaining an email listList too big and won’t sendNo Privacy safe guards (ie all parents email

addresses)Show example email1 and email2

InterruptionsMS Outlook failingEmail BouncesInefficient and time consumingIneffective communication. Cranky parents.

The Parent Frustration…The school website is unhelpfulCan’t self subscribe or unsubscribeNot secure (email addresses sometimes visible)

exampleCan’t add dates show exampleDoesn’t contain useful and relevant links show

exampleDoesn’t have a phone numberNewsletter difficult to readCan’t easily segment the list (ie distribution lists)

The Students Miss Out…Because parents don’t always get effective

communication…Students miss excursionsStudents miss eventsStudents are unprepared for eventsBecause they are unprepared, students get

anxious and stressed.

The School Perception…Poor technology and communication leads to

unwanted school perception. For example parents might say…

School has poor communicationSchool has poor web access to resources..School is disorganizedSchool is poorly promotedSchool doesn’t celebrate achievementsSchool has a declining reputationWE DON’T WANT THIS!!

Questions I’m often Asked…How does it workIs it secure and safe?Can parents see everyone else's email address?Do you attach the newsletter?Do I have control over the email listIs there advertising in the email?Is there any advertising at all?Can the school (or P and C) generate

advertising revenue?Can anyone subscribe?

Questions I’m often Asked…Can teachers and students subscribe?Can I bulk import existing email addresses?Is it easy to use?Are there setup costs?Do you offer support?Is there any downtime?Can I export my email list?Can I add a subscribe form to our website?Is it SPAM compliant?

SPAMConsent ie permissionIdentification – who is sending the messageUnsubscribe – a functional means to

unsubscribe.Education is exempt from consent and

unsubscribe providing its message is not commercial but it MUST identify itself.

We manage SPAM for you. Show example

What we offerFast, secure, reliable electronic newsletter

distributionSchool surveysIncreased School capability and performanceImproved School Business IntelligenceSMS messaging (coming soon)School engagementSchool community Connectedness.Integration (ie facebook)Effective, efficient, economic and

environmental

PrivacyEmail address are stored on a secure serverEmail addresses are NEVER sold or rentedEmail is delivered one at a time, NEVER as a

bulk email distribution list, further safe guarding addresses.

Addresses are deleted upon unsubscribeAddresses are NEVER used for SPAM

PermissionBy giving your email address to a school, you

give them permission to send you newsletters.

Some schools use MS Outlook, webmail, email software, online apps etc… to distribute newsletters.

At a school management level, schools procure the most efficient, cost effective and least disruptive method of newsletter distribution.

Safe Newsletters is a permission based system that operates under stringent permission processes.

How we workWe act as an email distribution agent for

Australian schools.We are a 3rd party provider independent of

government contracts.Our infrastructure is Australian.We are a subscription businessWe operate in the education

technology/marketing space.

3rd Party ProvidersImagine a world without 3rd party providers??EQ mail servers, web hostingFacebookTwitterFlickr, PicasaYoutube, GoogleMicrosoft Exchange…

What to Expect…We improve the QUALITY of your exiting

distributionWe reduce parent communication frustrationWe reduce school interruptionsWe improve school governance using surveysWe help improve school transparency by

placing easy access information in front of parents.

A word on Advertising…The FREE version of Safe Newsletters

contains advertising during collection. Show example

Advertising on the PRO version is optional.Revenue goes to the school or P and C, apart

from a small slice that goes to Safe Newsletters to cover costs.

Advertising is inline, which means that it is not part of the newsletter. Show example.

Schools have many componentsSchools are the culmination of many working

partsSchools utilize:

Other departmentsNGOsVolunteersRetailers (Books, software etc…)Trades (electricians, builders etc…)Other 3rd party providers

When Schools Get Started…When schools get started the first thing they

ask me is…I already have an email list. Do I have to type in each email address one by one…

OR

Can I bulk import them in one go??There is always a sigh of relief when I say…

Yes!

WIN WINMigrating to Safe Newsletters is a Win WinIt doesn’t cost the school anythingIts efficient and easy to use.It has inbuilt safety so that email isn’t seen by

other parents.The school P and C can make money from

advertisingIt engages the school communityIts professional… and you get support from me.