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READY?

Presentation for Plasa

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This is my presentation for an interview for the position senior e-commerce manager at plasa.com.

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Page 1: Presentation for Plasa

READY?

Page 2: Presentation for Plasa

PLASA

COMWHAT’SNEXT?

Page 3: Presentation for Plasa

ME YOUPLASA.COM

Page 4: Presentation for Plasa

FIRSTWHO AM I?

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NATALI ARDIANTO@nataliardianto

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WORK

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QUALITY

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QUALITY

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QUALITYRELEVANCY SEARCH

bm25 keywords distancekeyword weighting based on type

distance of businessnumber of testimonials

star ratingspageviews

last updated< 200 ms

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TECHNOLOGY

CACHING & OPTIMIZATION TECHNIQUE

precompile php scripts - eacceleratorsquid – cache the whole pagemod_expire – cache static data locallymemcache – cache in memorymyisam_merge – put data in several tables and merge itpartition – cut data into several tables cluster – cut data into several serversreplication – create redundancy

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TECHNOLOGY

COLLECT, MANAGE & ANALYZE MASSIVE AMOUNT OF DATA

2.500 people of the entertainment industry6.500 atm locations data

200.000 business address data800.000 atm transaction data per month

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SEARCH & SEO

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SEARCH & SEO

Search Engine OptimizationGoogle SitemapGoogle Webmaster ToolsYahoo Site ExplorerBing Webmaster Center

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SEARCH & SEO

TIPS FOR PLASA.COM!

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SEARCH & SEO

TIPS FOR PLASA.COM!

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BETTER A ROUGH ANSWER TO THE RIGHT QUESTIONTHAN A DETAILED ANSWER TO THE WRONG QUESTION

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IT’S NOT WHAT YOU WANT FOR PLASA.COM

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IT’S WHAT THEY WANT FOR PLASA.COM

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SMALL SURVEY

4 OPEN ENDED QUESTIONS1 MULTI SELECT QUESTION

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plasa.com TOP OF MINDnot including e-commerce

Free emails; 9; 64%

Large iPad banner; 1; 7%

Community; 1; 7%

Web Forum; 1; 7%

Prizes; 1; 7%

Website; 1; 7% “email..pertamakali kenal internet kenal plasa kenal email”“webforum plasa dulu sangat menarik.”

Page 25: Presentation for Plasa

plasa.com OFTEN USEDnot including e-commerce

Free emails; 11; 79%

Forum; 2; 14%

Never used before; 1; 7%

Page 26: Presentation for Plasa

plasa.com WANT TO USEnot including e-commerce

Email KSISto

re

Foru

m

Iklan

Baris

Games

Ecard

s

IRC Chat Room

Mail

Groups

News Agg

regato

r

Plasa M

essenge

r0

2

4

6

8

10

1211

54

3 32

1 1 1 1 1

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plasa.com GREAT TO HAVEnot including e-commerce

Download Repository10%

Community10%

Blog10%

News10%

Forum10%

Email with huge capacity30%

Free e-Book downloads10%

Mobile commerce10%

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KEY FEATURES

EMAI

LS

FORUMKOMUNITAS SEKOLAH INDONESIA

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EMAILS

THE USUAL STUFFunlimited email capacityintuitive interfacesofter penaltyfast accessthemespop3

THE HOT STUFFpush email service + telkomsel push email

web messenger among @plasa.com , telkomsel and flexi-chatting users

and access to Yahoo Messenger and G-Talksms alert on selected filters for flexi users

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EMAILS

TELKOMREVENUESTREAM

ADVE

RTIS

EMEN

T

ADVERTISEMENT

ADVE

RTIS

EMEN

T

ADVERTISEMENT

ADVERTISEM

ENT

ADVERTISEMENT

ADVERTISEM

ENT

ADVERTISEMENT ADS

ADSADS

ADVERTISEMENTADVERTISEMENT

ADS ADS ADS

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVE

RTIS

EMEN

T

ADVERTISEMENT

ADS

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EMAILS

text banner

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EMAILS

email banner ads

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FORUM

NOT JUST RECREATE

BUT ALSO REINVENT!

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FORUMTRENDING

TOPICS

SUBSCRIBEDSUBFORUMS

FORUM TOPICSUPDATED USING AJAX

PROFILE

FRIENDS/FANS WHOALSO SUBSCRIBED

TO THE SUBFORUM

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KOMUNITAS SEKOLAH INDONESIA

BRILLIANT PRODUCT!

REALLY USEFUL FOR AGE 6-18GOOD BRANDING FOR EARLY STAGES

104.071 SCHOOLS DATA

COMMUNITY NEVER TAPPED

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KOMUNITAS SEKOLAH INDONESIA

LAST NEWS UPDATE: 20 JANUARY 2009

LAST EVENT UPDATE: 22 JULY 2009

LAST BULLETIN UPDATE: 11 DECEMBER 2009

LAST SCHOOL INSERTED: 21 APRIL 201020 NEW SCHOOL IN THE LAST ONE MONTH

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SECOND CLASS WEBSITE

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KOMUNITAS SEKOLAH INDONESIA

REWORK ON SOME BASIC ISSUES

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KOMUNITAS SEKOLAH INDONESIA

NEW VISION

“TO BE THE NUMBER ONESTUDENTS, PARENTS AND SCHOOLS

SOCIAL INTERACTIONIN INDONESIA”

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KOMUNITAS SEKOLAH INDONESIA

NEW MISSION

“TO DIGITIZE EVERY SCHOOLASPECT AND CREATE A CLOSER BOND

BETWEEN SCHOOL AND PARENTSAND CREATE NEW PERSPECTIVE IN

COLLABORATION BETWEEN STUDENTS FROM DIFFERENT SCHOOLS”

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KOMUNITAS SEKOLAH INDONESIA

FEATURES LINEUP

•SCHOOL DIRECTORY•EVENT CALENDAR•WEB FORUM•WEB MAIL•WEB CHAT

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100.000 SCHOOLS

$ 100 / mo

$ 10.000.000 / mo

KOMUNITAS SEKOLAH INDONESIA

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KOMUNITAS SEKOLAH INDONESIA

FEATURES LINEUP

•DIGITAL STUDENT CARD• DEBIT CARD DOUBLE AS STUDENT CARD• AUTO DEBET SCHOOL TUITION FEE• DIGITAL ABSENCE USING BARCODE/PROXIMITY SENSORS

•DIGITAL REPORT CARD• EXAMINATION RESULT

•SCHOOL FINANCIAL STATEMENTS• BALANCE SHEET• OVERDUE ALERT• EXPENSES

•FREE SMS BROADCAST FROM SCHOOL TO PARENTS• NOTIFICATION OF STUDENT NOT ATTENDING SCHOOL• NOTIFICATION OF PARENTS MEETING AND EVENTS• NOTIFICATION OF DUE DATE TUITION PAYMENT• EXAM SCHEDULE• EXAM RESULT

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KOMUNITAS SEKOLAH INDONESIA

FEATURES LINEUP

•EVENT• EXTERNAL: PENSI, STUDENT ACTIVITIES, GENERAL ACTIVITIES

(KUMKUM, UNDERGROND SECRET DINING, SAHABAT MUSEUM)• INTERNAL: EXAM SCHEDULES FOR STUDENTS, HOMEWORK

DEADLINES•WEB FORUM• SYNC WITH TWITTER AND FACEBOOK• TOPICS ON EXTRA CURRICULAR ACTIVITES FOR INTER-SCHOOL

•E-LEARNING• ACCESS TO E-BOOKS (DEPDIKNAS)• ACCESS TO TUITION MATERIALS• HOMEWORK SUBMISSION• WEB 2.0 EXAM MATERIALS• UAN PREP TESTS

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KOMUNITAS SEKOLAH INDONESIA

FEATURES OF THE FUTURE

•ACCOUNTING SYSTEM FOR SCHOOLS• USES CLOUD COMPUTING TO STORE CRITICAL INFORMATION• REDUNDANCY, AVAILABILITY, SECURITY

•TEACHER PROFILES• ACHIEVEMENTS• EXPERIENCES

•JOB FAIR FOR SENIOR HIGH GRADUATES•PHILANTHROPIST/VC LOUNGE• STUDENTS/SCHOOLS SHARE IDEAS ABOUT THEIR DREAMS• VC INVESTS IN THOSE DREAMS

•ONLINE COMPETITION

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WE HAVE ALL THE RESOURCES WE NEED

WHAT WE DON’T HAVE IS TIME

WHAT ARE YOU WAITING FOR?

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THANK YOU