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SO SOCIAL MEDIA BENCHMARKING COMPANY
We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.
FOR BRANDS
THE
Facebook – An Overview
March 2013
UNMETRIC SCORE FOR FACEBOOK
Brand Name Unmetric Score
MAC Cosmetics 59
Maybelline New York 51
Clinique 41
L'Oreal Paris USA 37
Urban Decay Cosmetics 36
Estee Lauder 34
Lancome (United States) 32
Benefit Cosmetics 32
The Unmetric Score is a unique sector based social media score that takes in to account various metrics, weighted and balanced to produce a single benchmarkable score.
Facebook – An Overview
March 2013
BEST CAMPAIGNS OF THE MONTH (Amongst these brands)
1. Bene!t Cosmetics- Catchy Slogans
2. Estee Lauder- Mad Men campaign
3. Maybelline – Campaigns around Color
Maybelline– Campaigns around Colour
Most of the posts in March, revolved around the theme of different colors as they are prepping for Spring!
Benefit Cosmetics- Catchy Slogans Bene!t Cosmetics ran a campaign on Facebook with catchy slogans, the posts had a
lot of engagement and a great response from its fans.
Twitter – An Overview
March 2013
UNMETRIC SCORE FOR TWITTER
Brand Name Unmetric Score
Clinique 61
Loreal 61
Maybelline 54
Estee Lauder 43
Revlon 37
Burt’s Bees 37
The Unmetric Score is a unique sector based social media score that takes in to account various metrics, weighted and balanced to produce a single benchmarkable score.
Notable Brands & Metrics on Twitter
March 2013
Brand Name Total Followers Followers Growth Number of Tweets Average Response Time
Clinique 112,203 0.83% 441 22:15:15
Maybelline 75,304 6.09% 252 2:25:52
L’Oreal Paris 63,669 7.57% 1763 11:00:13
Estee Lauder 53,721 4.93% 124 11:01:06
Revlon 37,864 5.56% 50 2:28:42
Burt's Bees 35,793 8.94% 129 6:34:14
Maybelline – Twitter Presence
The Data shows that Maybelline is Very active on Twitter. Most of their tweets are replies and they tweet round the clock
L’Oreal – Twitter Strategy
L’Oreal had a Popular campaign called the #askthehairexpert Most of L’oreal’s activity on twitter are replies to fan posts.
YouTube – An Overview
March 2013
UNMETRIC SCORE FOR YOUTUBE
Brand Name Unmetric Score
MAC COSMETICS 62
Maybelline New York 49
Lancome USA 36
Clinique 35
Urban Decay Cosmetics 29
Estee Lauder 23
L'Oreal Paris USA 23
The Unmetric Score is a unique sector based social media score that takes in to account various metrics, weighted and balanced to produce a single benchmarkable score.
YouTube – An Overview
March 2013
TOP VIDEOS OF THE MONTH (Amongst these brands)
1. Maybelline – Color Whisper
2. MAC – Best Buddy Balm
3. L’ Oreal – Ever Style Comercial
Video Statistics
Maybelline Color Whisper™ delivers truly translucent, sexy, soft, see-through gel color. Pure color pigments
are suspended in a weightless gel with no heavy waxes or oils, leaving just a kiss of shine.
Maybelline – Color Whisper
MAC – Best Buddy Balm
"Every age, every skin type." Find out why Cher calls Prep + Prime BB her "Best Buddy Balm."
Video Statistics
Video Statistics
L'Oréal Hair Expert Johnny Lavoy shows you how to create a bold and edgy look for short hair using EverStyle Strong Hold Defining Gel and EverStyle Strong Hold Styling Spray.
L’Oreal – Ever Style Commercial
Pinterest– An Overview
March 2013
Top Pins of the month (Amongst these brands)
1. Maybelline – Wise Words
2. Estee Lauder – Metalics
3. Clinique– Fan Re-pins
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
About Unmetric :
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