Position yourself for Profits on Social Media

Position Yourself For Profits

On Your Social Networks

Laura Rubinstein, CHt Social Media Marketing Strategist http://facebook.com/CoachLauraR http://linkedin.com/in/LauraRubinstein http://twitter.com/CoachLaura http://pinterest.com/CoachLauraR http://youtube.com/LauraOnSocialMedia http://gplus.to/CoachLaura

www.SocialMediaBlastOff.com www.SocialBuzzClub.com

http://facebook.com/CoachLauraR

http://linkedin.com/in/LauraRubinstein

http://twitter.com/CoachLaura

http://pinterest.com/CoachLauraR

http://youtube.com/LauraOnSocialMedia

http://gplus.to/CoachLaura

Laura Rubinstein Why Should You Listen To Me?

• 2012 Small Business Influencer

Award Top 10

• Coach Top Financial Advisors

• Celebrity Clients & Thought Leaders

• Increased assets under management by $80 million in 1 quarter

• Co-founder of Social Buzz Club with over 5 million reach

As Seen EVERYWHERE On Social Media

Can you relate?

• Got accounts set up

• Started posting your messages

• Commenting

• No business

© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com

Did you have a social media strategy?

• You wouldn’t build a house by buying some supplies and starting to hammer together pieces of wood.

• Build your social media platform with a blueprint…for success


Your Social Media Blueprint

1. Clarify Your Brand Message

2. Define Your Purpose/Objective

3. Set Your Goal

4. Choose right networks

5. Get Set Up Right On Social Media

6. Choose Strategies

7. Create an Implementation Plan


1 - Clarify Your Brand Message

• Your brand is everything you use to convey

• What you do

• Problems you solve

• Who you do it for and who most benefits

• How you do it

• Results they will get

• Quality they can expect and receive


Forms of Branding

• Slogan, Tag Line, USP

• Logos

• Website and brochure design

• Office furniture, clothing, colors and style

• How you behave towards prospects and clients

• Quality of your products/service


Your Brand Message

• What do you want people to feel, think and say about you?

• Does that match the experience they have when they READ your website, social networks, and printed materials and INTERACT with you online and offline?


2- Identify Your Social Media Objective

1. Increase brand or cause awareness

2. Deliver customer service

3. Build your email list

4. Enhance your reputation & make strategic connections

5. Stay up on industry trends / market research

6. Become known as the “go to” expert

7. Educate your market


CAUTION: If you’re only focus is making money, don’t use social media.

When the marketer moves in

the members move out.


3- Set Your Goals

• Measureable

• Realistic

• By When

What are your goals?


Reality Check • How much time are you going to invest?

• How much money will you budget for this?

• Do you have the knowledge to accomplish this goal?

• What help will you need?

• If your reach is 200 and you have no fans, you have 10 friends, growing your opt-in list by 100,000 in 3 months and have no money to get right help, it may not be realistic.


4- Choose your Right Networks

• Facebook, Twitter, LinkedIn

• Pinterest, YouTube

• Google+, Google Plus Local Places

• EmpireAvenue

• Reddit, StumbleUpon

• LOCAL: Yelp, Kudzu, Merchant Circle, Manta

• Industry specific


YES, you want to have a BLOG site

• Great for SEO

• Become your hub (website + blog all in one)

• Dynamic content that adds value

• Links to products in posts convert better than side bars and home page

• Have opt-in for valuable gift

• Sales flow (opt-in, auto-responder, videos, free consult, sales page)


90% of website

traffic starts on a blog post.

5- Set Up Your Social Networks RIGHT

• Professional images and videos • Covers and Backgrounds –professional & matching • Facebook Application page for opt-ins • Optimize with keywords in bios/about and

• YouTube titles. • Notes on Facebook • In tweets and hashtags • LinkedIn headlines, summary and titles

• Create Friend Lists and Twitter Lists • Grow your communities

• Join groups on Facebook LinkedIn and Google+


6- Social Media Strategies • Share content

• Timed to your events • Relevant to trending topics • Give your best stuff away -> Grow your email list

• Respond daily • Answer others questions

• Initiate Engagement • #Shoutout to influencers and new fans/followers • Thank you for connecting • Contribute in groups, pin and repin others’

content on Pinterest • Happy Birthday and special occasion

wishes directly on others’ pages


Engagement Strategies 1. Polls

2. Questions

3. Contests

4. Collaborations

5. Giveaways

6. Photos (text images)

7. Videos

8. Private Messaging

9. Facebook Ads

10. Social Buzz Club


Killer Content That Engages


Photos with Quotes

• www.photofunia.com

• www.picmonkey.com

http://www.photofunia.com/

http://www.picmonkey.com/

http://www.pixlr.com/




7- Implementation Plan

• Editorial/Content Calendar

• Engagement Matrix

• What to do and when

• engage on other pages.

• Send notes to friends/fans

• Schedule events and invite people

• Respond to questions and comments


Define

Branding

Goals

Market Mix

Strategic Plan

Choose tools

Develop your

professional presence

Integrate your Blog

Implement

strategies

Engage your

fans, followers,

friends &

connections

Create your

tribe raving fans

Monetize

Capture leads

Sell products

Deliver services

Strategize

Optimize

Magnetize

www.SocialMediaBlastOff.com • www.TransformToday.com

http://www.socialmediablastoff.com/

http://www.transformtoday.com/

Where are you today? I have a well crafted social media

marketing plan. I just need more word

of mouth exposure from influencers.

I need a strategy and system that gets

me set up and gets me more exposure,

traffic, leads, influencer endorsements

and sales.

Get Your Social Media Act Together

Explode your visibility and credibility

Multiply the traffic to your website

Receive public endorsements by key industry leaders who have a strong following and positive reputation

Position and become known as the “go to” expert

How to save time and where to put your efforts for maximum sales and opportunities

Leverage insider strategies that grow your fans, friends, followers and connections

1. Easy to follow step by step – on screen training

2. Get an Action Plan for each social network

3. Know exactly how to massively grow your network simple steps – Marketing Template

4. Short cut strategies

5. Free tools for maximizing your influencer status

Create Custom

Tabs Easily

with opt-in & video

Increase you email

list.

BONUS

Get Leads Automatically from Facebook

Are you doing

the RIGHT

things on

Facebook?

BONUS

If you’re ready to launch…

BONUSES Get Started Right Video & Action Guide ($49) Pinterest Blast Off System ($199 value) Rock Your Facebook Business Page with Custom apps ($49) Keys to Generating FB Buzz ($27) Social Media Marketing Plan Template ($97) First 5 BEFORE end of meeting 45-minute consultation via phone with

Coach Laura ($250)

Only $497 for entire package.

$670 in

Bonuses

Copyright 2013 Transform Today. All rights reserved. http://SocialMediaBlastOff.com

http://socialmediablastoff.com/

Do you have more questions

Fill In Contact Form & Questions

Connect with Coach Laura: http://twitter.com/CoachLaura http://facebook.com/CoachLauraR

Done-For-You – Call Coach Laura 619-940-6569

www.SocialMediaBlastOff.com

Social Media Blog: www.TransformToday.com


http://twitter.com/CoachLaura

http://facebook.com/CoachLauraR

http://www.socialmediablastoff.com/

http://www.transformtoday.com/

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Position yourself for Profits on Social Media