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“I think it has to be the most remarkable new product of
the year the Apple iPhone included…”
Jonathan Margolis (Business Life Magazine)
“The best gadgets of 2007 List”
By Stuff Magazine, UK
Confidential & Proprietary© DataWind Ltd. 2008
The Real Web, Fast & Free Introducing:
FREE Mobile Internet Access Device launching for the
FIRST Time in Europe
The Real Web, Fast & Free
*Includes FREE Mobile Internet Access (12 months)*Free Usage (20 - 30 hours/month), depending upon country
Unlimited Usage/Month = €9.99Second Year Service = €44.99
Maximum Target Price: €249.99
FREE* High Speed Internet Access Anytime, Anywhere in Europe
No Contracts, No Monthly Fees, No Hassles
The Deal From A Consumer’s Perspective:
The World’s Fastest Web-Access Device, With Free Internet
Each PocketSurfer2 Unit comes with:- PocketSurfer2- Pouch- Quick Start Guide- Wall Charger- CD (Manual, Usage Video)- Warranty Card& Free Internet, Email, Chat, News, Sports, Maps….
The Real Web, Fast & Free Applications For Everyone:
Over a Billion People Regularly Use The Internet
Traveling Executives: Make travel reservations, check flight status, get directions, keep-in-touch while on the road.
Field-service personnel access time reports, schematics, instructions and directions, without having to go back to the office.
Stock brokers access real-time trading information, stock portfolios, news releases and research reports.
Online Betting and eBay
Doctors access patient-data or drug-interactions or even monitor
Lawyers research case-law, in a court-room.
Students Chat, instant-messaging, networking sites, Email, research, browsing, entertainment, study, lecture notes, class schedules, concert tickets..
Great for shoppers: Comparative-shop, find the best deals, get details..
For the Grand-Parents, Astrology, Match-making and much more…..
The Real Internet, over 100 billion pages of content in every language, for every purpose, anytime and anywhere.
The Real Web, Fast & Free
The Internet has become a part of everyday lifeResearch, perform commerce, trade their goods, communicate
via Email & IM, meet their friends (social networking sites), educate each
other (blogs & Wikipedia), micro business, and on-&-on
Telephone
Being replaced by mobility
Mobile Telephone2.8 Billion Subscribers(Broad international penetration)
Internet
1.2 Billion Subscribers
Mobile Internet
Negligible*(Blackberry has relatively small penetration)
Market Opportunity:
Next Billion Internet Subscribers
The Real Web, Fast & Free Mobile Web Is Untapped:
• Web is unsatisfactory on mobile phones:– Small screens, inadequate keyboards, slow speeds & high data costs
• The most successful data device has limited penetration: – RIM: 270 operator relationships in 110 countries– Yet only 0.3% penetration of mobile phones (8 million Blackberry’s
against 2.8 Billion mobile phones)
• In some markets: Mobile Web = Only Web– India: 208 million mobile phones vs. 34 million PCs (many PCs are not
connected to the web)
The Real Web, Fast & Free
Consumers Are Not Satisfied
As per Industry Studies
The Real Web, Fast & Free The Mobile-Data Problem
1. Mobile cellular bandwidth is slow– But average web pages range from 100-800KB
2. Mobile screens are too small3. Mobile devices have insufficient memory & processing power
– Memory and processing power limitations do not allow a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc.
4. Monthly service fees are expensive
Nobody else delivers the real web in the palm of your handNobody else delivers the real web in the palm of your hand
The Real Web, Fast & Free
Speed:Download Time (Seconds)
36
71
80
89
Blackberry(Measured on Edge network)
iphone(Measured on GPRS network)
SideKick(Measured on GPRS network)
Treo(Measured on a EDGE network)
Download speeds for the CNN website (benchmark to highlight story & picture).
45 Imate(Measured on Edge network)
5 PocketSurfer2(Measured on GPRS network)
Free PocketSurfer2Speed Challenge
If your PDA or Smartphone downloads web-pages faster than the PocketSurfer2, you get a Free PocketSurfer2
Free Offer includes a PocketSurfer, free DataWind acceleration service and free shipping. Speed test will be based on 6 sites (applications), 3 chosen by the challenger, and 3 by DataWind (e.g. checking stock quotes, searching etc.) Winner of each test will be based on the time taken to fill the first full screen on the device, and proper desktop-like rendering of the page. Device-cache will be emptied/cleaned prior to each test. Speed reference will be based on comparative networks (if GSM is given a ratio of 1, the other networks will be as follows: CDMA 1.2, GPRS 1.5, 1xRTT 1.7, Edge 3, EVDO 9, UMTS 9, Wi-Fi 12).
Solution: World’s Fastest Handheld
The Real Web, Fast & Free UK Media Raves:
The Real Web, Fast & Free UK Media Raves:“…this is the only device that lets you browse the Web on a GPRS
connection with any alacrity…”
PC Magazine
“Think the iPhone’s the best there is for mobile Internet access?
Think again.”
MacUser
“…a revolution in web access…”PC Advisor
“…PocketSurfer took only seven seconds to download the main Web page of a popular news site. The page appeared on the
PocketSurfer in exactly the same format and layout as if viewed on a conventional laptop or computer. Other wireless data
devices couldn’t reproduce the page at all because of the large number of graphics and images involved. Other handhelds took
several minutes to produce pages with a skewed layout or reduced functionality because the devices couldn’t handle certain
technical aspects of the Web page.” ABC News.Com
“When we got hands on with it, we found that it loaded up every site even faster than our 3G smartphone…”
PC Retail
“Its remarkably fast…… I love the idea of this thing……..” Financial Times,
UK
The Real Web, Fast & Free
• Dixons• Maplin• John Lewis• Micro Anvika• Virgin - Zavvi• Amazon• PC World• Bennetts• ASDA
Retail Partners
The Real Web, Fast & Free Media Campaigns:
The Real Web, Fast & Free
Not just in Not just in HotspotsHotspots
Works Everywhere:
The Real Web, Fast & Free Works Right Out Of The Box!
No Monthly Fees: Free Usage, Anytime & Anywhere
No Long-Term Contract:
Faster, Simpler retail sale
No In-Store Activation:Simplified point-of-sale means more sales
The Real Web, Fast & Free The Deal :
From A Distributor's / Channel Partner's Perspective:
1. Future ready product – Mobile Internet set to be the biggest
potential
2. Strong Channel Margins
3. Exclusive Territories Available
4. Unique Differentiated Product Backed By Major National PR
Campaign
5. Cross -sell Opportunities
6. Price Stability Guarantee – No Gray Market
The Real Web, Fast & Free
Thanks For Your Time!Thanks For Your Time!