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Platforms are Sim City, and social by nature.
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The Established Platform Definitions
• Platforms are SimCity– Platforms are zoned, have established services, roads, and can react to
environmental changes, agitations and nightmares with established procedures and the tools to adapt and correct.
• Platforms live adjacent to other SimCity’s, and roads will be built between them by their creators and their users.
• Platform APIs are infrastructure to enable the platform to grow and maintain.
Ugh! Chee waga choochoo! Ugh! (Simlish)
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When is it just an API?
Give me product_id 23437
{23437, banana, $0.79}
Supermarkets have APIs?
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When is it a platform?
Platforms are kind of creepy…
Give me product_id 23437
{23437, banana, $0.79}, your friends buy these at WholeFoods, would you like a sample?
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I accept data, am I platform?
+K [@harmophone] in [API] from [Tumblr URI] @harmophone now has 6
+K in API and is moderately influential (52).A lot of influence happening on Tumblr. Is there a platform that
will give us a face?
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Platforms are Social
• Platforms talk to each other, and co-mingle• They let other content take social actions within their platform
• Facebook has OpenGraph, FBX, Like, Sign In, Comments, friend dialogs
• Twitter has TwitterCards, Sign In, embedded timelines/follows, posting
• Salesforce allows you to built into their platform.What happened to the pictures?
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Context Unifies Platforms, Federates Identity
• A social platform is contextual: it brings social to where action happens, initiating conversation and authentic sharing ripples
Always watching, like the eye of Sauron…
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Focus On City Management
• Inclusiveness of use cases:– What was once expert manual integrations are now plug-and-play
Widgets.
• APIs that decorate, enrich, and include context to other platforms (within their terms)
• Long-tail plans and paths to monetization
Singly Oauth on NYTimes
+K
{source:kloutId, author:kloutId,
Twitter, nytimes/obama,
politics}
Obama Influence+
Author Influence+
NYT Influence+
Topical Influence+
NYT Analytics
Singly Federation
Obama Analytics
Observer Analytics
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SimPlatform
SimPlatform
Terms
APIs
Direct Partners
Indirect Partners
Don’t forget marketing!
