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This presentation looks at creating an effective Social Media strategy by answering the "W" questions. Additionally, I look at a few social media platforms that organizations can use.
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www.fundraisinisfun.com/FR-Prezi
A Fresh Look At Social Media
Ephraim Gopin
Richard Levy
www.fundraisinisfun.com/FR-Prezi
A Fresh Look At Social Media
www.fundraisinisfun.com/FR-Prezi
A Fresh Look At Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/contact-the-fundraiser/
Social Media Strategist & CEO- Chief Engagement Officer
www.fundraisinisfun.com/FR-Prezi
A Fresh Look At Social Media
All the links & sources:
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www.fundraisinisfun.com/FR-Prezi
Social Media Strategy
www.fundraisinisfun.com/FR-Prezi
Social Media Strategy- Competition
• What platforms
• Who to engage
• Added value
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Social Media Strategy- The Who
• Who to engage• Who does the
engaging
Make sure you’re there-don’t miss an opportunity!
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Social Media Strategy- The What
• Short & long term goals
• Guidelines & crisis management
• Quality trumps quantity
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Social Media Strategy- The Where
• Your audience• Your mission• You DON’T have to
be everywhere!
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Social Media Strategy- The When
• See what works• Blog calendar
“Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%”
- @johnhaydon
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Social Media Strategy- The How
• Measure• The overall strategy• How will you help
your community???
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Social Media Strategy- The Why
• To fundraise…NOT!• Engage ► trust ►
action (thank you @askdebra!)
• Patience folks
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It’s All About The Image
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New Platforms- Instagram
Image courtesy of: http://bit.ly/RmT6io
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New Platforms- Instagram
• Latest news• Sneak peek• Who you are• Supplies & products• Carmen Sandiego
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An Instagram Moment
Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services
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New Platforms- Pinterest
Image courtesy of http://bit.ly/QUG4HX
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New Platforms- Pinterest
www.fundraisinisfun.com/FR-Prezi
New Platforms- Pinterest
• Contest• Constituents• Be unique!• Holidays
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New Platforms- Pinterest
Thanks Leslie White Clay (@LWClay)- hopecottage.org/
www.fundraisinisfun.com/FR-Prezi
New Platforms- Pinterest
www.fundraisinisfun.com/FR-Prezi
New Platforms- Pinterest
www.fundraisinisfun.com/FR-Prezi
New Platforms- Pinterest
www.fundraisinisfun.com/FR-Prezi
“New” Platforms- LinkedIn
Image courtesy: http://bit.ly/QGV4uu
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“New” Platforms- LinkedIn
• Research• Connect• Show expertise• Generate leads
The best of SOCIAL media-
it’s 1-on-1!
