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Overview of how Planned Parenthood Federation of American has developed one voice across its online presence
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Planned Parenthood Online: A Multi-Channel Strategy
NTEN New York Tech ClubNovember 18, 2009
Today’s Presentation
• Our mission and approach
• Our work to date
• Our results to date
• What comes next
• Conversation
Who We Are
• National office, 91 affiliates
• 850 health centers
• 3 million health centers visits each year
• 1.5 million online visitors each month
• 4 million activists, donors, supporters
Our Mission
• Planned Parenthood Online (PPOL) is a
collaborative effort of the national office and
affiliates to use online technology to expand
access to service, education, and opportunities
for involvement with advocacy, fundraising,
volunteering, and working with Planned
Parenthood.
Approach – Fundamentals
• Audience
• Needs
• How best to meet those needs
• How best to get in front of as many folks as possible
Our Work
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Visits/Month
Health Center Searches/Month
Appointment Requests/Month
Email List Size
Social Networking Participants
Online Revenue
What’s Next
