Hello!

My name is Michaela Mullett and I am here today to discuss my idea for a new product that I have created to

meet your requirements .

My aim is to convince you that this product is the perfect one to fit your brief.

Thank you.

Simple

SimpleThe new face of women’s lifestyle magazine aimed at 16-24 year olds.

The Client

“You have been commissioned by the Northern Echo to produce a new

magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your

magazine for a specified audience segment within the 16 to 25 age group”

How am I going to meet this brief? • By creating a product that is suitable for the

target audience. • Creating a product that is aimed at the B/C1/C2

socioeconomic audience, similar to that of the Northern Echo.

• Meets the standard and high quality of the Northern Echo.

• Create an exciting and original product.• Use advertising to self-finance the product.

Simple

Things to consider relating to my client

• My secondary audience will be the readers of the Northern Echo and parents of the primary audience- their needs need to be catered to as well.

• The Northern Echo has a high standard of content- this standard needs to be maintained.

• Any internal rules and regulations will need to be adhered to as well as those set by the PCC.

• Any content that is in my product will reflect on the Northern Echo- their public image can not be damaged.

• They are a local newspaper and therefore I must include local content and a community feel.

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How I will ensure my product caters for my product

1. No taboo language 1. No taboo language

2. All rules adhered to 2. All rules adhered to

3. Respectful content only3. Respectful content only

4. Have some interesting content for secondary audience4. Have some interesting content for secondary audience

5. Maintain a community spirit5. Maintain a community spiritSimple

The new face of womens lifestyle?• Women’s lifestyle magazines can be extremely stereo-

typical and superficial. • Simple, will look at more real issues and help to

develop the readers better as people instead of just and image.

• There is a gap in the market for a more real magazine that women can read and feel good about themselves instead of feeling like they need to change their lives.

The competition

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The genre of Womens Lifestyle

• I have always had a real interest in this genre therefore I have a lot of knowledge of the types of content and structure.

• There are a lot of women’s lifestyle on the market, but none that really make women feel good about themselves.

• I wanted to create a magazine that would not just focus on personal appearances but focus on improving people as people.

Simple

Floral designs for a female

audience

Pastel colours

Fashion stories

Celebrity stories

Model making

eye contact

Creative/handwritten fonts Range of fonts

Collage effects

Main parts are underlined/hig

hlighted

Broken up into sections

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Girly colours; pink

& white

Real-life stories

Fashion/Beauty

Eye-contact with the readers

Simple and clear fonts

More text than imagery

Limited colour use

Lots of white areas

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Audience

• 16-24 year old females. • Socio-economic group: B/C1/C2

The effect my audience will have on the product; • The content will have to be

relevant to their interest.• It will have to be age-

appropriate for both ends of the age range.

• Impressionable age therefore it will need to be truthful and reliable.

• The colour scheme will be girly, therefore I will use a pastel colour scheme.

• The layout will have to be active to keep them interested.

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Finding out what the audience wantMock-Up 1

‘The three smaller pictures gives you extra images to relate to’

‘Feminine colour is more appealing’

‘It didn’t have as much text in one block so it was more appealing’

‘Easy to understand but also detailed in facts’

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Finding out what the audience wantMock-Up 1

‘The text looks cramped and looks quite daunting’

‘I would have liked more images to look at whilst reading’

‘It doesn’t look as feminine, but does stand out more’

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The Product

Contents

• University...is it for you?

• Who run’s the world? Girls!

• Suspect: Frenemy• Roomspiration• Save those £££’s• Bag your dream job• #Haveyoursay• Review it!

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Fonts

postaz bold COURIER NEW

SERIF MEDIUM

Colour scheme

Badaboom bbjailbird MermaidCalibri

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Front Cover

Postaz boldMasthead:

Sell-lines: CF JACK STORY

Colours:

Imagery:

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F ront Cover

Contents

Article Details

1

University...is it for you?• Informative

• Informal/Chatty

• Some humour• Active imagery• Youthful• Pastel colours• Simple fonts• More text than imagery

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F lat Planning

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2

Who runs the world? Girls!• Inspirational

• Humorous• Active imagery • Simple fonts• Balanced ratio of text to imagery

• Enthusiastic

Article Details

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F lat Planning

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3

Article Details

Suspect:

Frenemy• Informative

• Informal• Helpful• Comforting• Very little humour

• Active imagery• Simple fonts• More text than imagery

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F lat Planning

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Distribution plan

• Daily readership: 114,787• Readers aged 15-34: 30,033• Female readership: 55,224• Circulated around the whole

North East

My product will be self-financed completely.

It will be free with the purchase of the Northern Echo.

It will be solely financed through advertisement.

Simple

CostingsAdvertisement Charges Advert Type Rate Number Total Income

Back cover £600 1 600Inside front £675 0 0Inside back £650 1 650Double page spread £800 0 0Full page £575 2 1150Half page £425 2 850Quarter page £270 1 270Eighth Page £135 0 0Double page inside front £900 1 900Total Income 7 3520

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Costings

Total Expenditure:£3857.20

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Product Overview

Simple REAL

PASTEL

COLOU

RS

B/C1/C2 WEEKEND

SUPPLEMENT

INFORM

ALRELIAB

LE

FEMALE AUDIENCE

LOTS

OF

IMAGER

Y

Simple

Thank you.Any

questions?